Air Purifier Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

Air Purifier Market Outlooks

An air purifier is a device designed to clean and filter the air by removing pollutants such as dust, allergens, smoke, pollutants, and bacteria. In general, these devices make use of various filtration technologies, such as HEPA (High-Efficiency Particulate Air) filters, activated carbon filters, and UV light to trap harmful particles in the air and improve the quality of the indoor air. These devices are widely used both in houses, offices, medical setups, and industries to alleviate risk to health through better air quality.

Air purifiers' popularity has been on the rise over the past few years due to increased awareness of air pollution, growing consciousness regarding health issues in the respiratory system, and the influence of environmental aspects throughout the world. Increasing urbanization, industrialization, and pollution rates have heightened the need to clean air quality, causing many people to invest more in air purifiers for better health and comfort. Moreover, an increasing number of allergies, asthma, and other respiratory-related problems have also been the driving factor. Consumers are more aware of clean indoor air, leading to an increase in the demand for air purifiers at a global level.

Growth Drivers in Air Purifier Market

Growing Air Pollution Levels Worldwide

Air pollution levels in urban cities and industrial zones are growing rapidly, and it is one of the main factors propelling the air purifier market. Since PM and toxic gases have begun to affect air quality, people are looking to purify their air through air purifiers to eliminate harmful particles. The health risk posed by pollutants such as dust, smoke, and car emissions to the respiratory system has made air purifiers indispensable in providing clean indoor environments. This demand is increasing as pollution levels increase in all countries, but most intensively in developing nations. Ambient air pollution was linked to 4.2 million premature deaths globally in 2019, mainly through fine particulate matter that causes cardiovascular and respiratory diseases and cancers. According to WHO, 68% of these deaths were from ischaemic heart disease and stroke, 14% due to chronic obstructive pulmonary disease, another 14% from acute lower respiratory infections, and 4% from lung cancers. Europe's air quality is going better, however, EU targets are not fulfilled yet. This year, even in 2022, only at 2 percent of the reporting stations, their fine particulate concentration was well above the limits of the EU standard. However, at 96 percent of cities, the residents experienced the PM2.5 over WHO guidelines level.

Increasing consciousness regarding health and wellness

Increasing consciousness regarding health and wellness factors is a giant factor in an air purifier's market. People become increasingly aware of the effects that pollutants have on their respiratory health, allergies, and general wellness, and more demand air purifiers. As an increasing number of people suffer from asthma, allergies, and other respiratory diseases, they are making choices to purify indoor air by buying air purifiers. There is a further surge in interest towards health and wellness that propels the market because individuals seek effective measures to address unhealthy airborne contaminants. In 2024, air pollution led to 709,000 deaths in children less than 5 years of age. This accounted for 15% of all deaths among this age group around the world, translating to approximately 2,000 deaths linked to air pollution each day- mainly household pollution due to the burning of harmful fuels- with Africa and South Asia experiencing the most significant impacts. In May 2024, EPA is teaming up with NASA, CDC, U.S. Forest Service, U.S. National Park Service, Department of Energy, and U.S. Fish and Wildlife Service, in collaboration with state, local, and Tribal agencies, to engage the public and educate on efforts to improve air quality.

Advancements in Air Purifier Technologies

Technological advances for air purifiers have led to more efficient, quiet, and cost-effective devices, which has increased consumer adoption. Innovations such as HEPA filters, UV light, activated carbon filters, and smart sensors enhance the efficiency of air purifiers in removing a wider range of pollutants. The addition of smart features, including Wi-Fi connectivity, smartphone apps, and air quality sensors, has made air purifiers more convenient and appealing to tech-savvy consumers. It is likely to fuel growth as customers now require much more efficient and convenient air purification products. November 2024, Qubo, the Hero Group, launched two new smart air purifiers for bigger spaces, up to 1000 sq. ft. It can be monitored and controlled through the Qubo app and voice commands through Alexa and Google Assistant.

Challenges in the Air Purifier Market

High Price with greater maintenance

Although there is a rapidly growing demand for air purifiers, the high unit price and recurring maintenance costs can act as a major barrier for consumers to buy it. Moreover, the luxury models with more advanced filtration technologies, smart features, and sensors are priced accordingly, not necessarily within everyone's budget. More importantly, the filter replacement and periodic maintenance costs contribute to the overall expense, which can dissuade some buyers from using air purifiers, especially in cost-sensitive markets.

Restricted consumer awareness in new markets

It is true that air purifiers are gaining importance in developed nations. However, most of these markets lack customer education regarding the implications of poor-quality air. The level of ignorance about these risks and an increase in exposure to the message regarding the significance of air purification products has indeed had restrictions on market development. In addition, the advanced air purifiers are not readily available and are expensive in emerging markets, which may limit the widespread adoption of the product, thus preventing the market from reaching its full potential in countries with high pollution levels.

HEPA (High Efficiency Particulate Air) Air Purifier Market

The Type-V air purifier market, which combines HEPA filters, activated carbon, ionizers, UV light, and electrostatic precipitators, is gaining traction due to its ability to provide comprehensive air purification. This multi-stage filtration system removes an entire spectrum of pollutants, from fine particulate matter to odors, viruses, and bacteria. Such advanced air purifiers are the favorites of consumers searching for highly efficient, all-in-one solutions. The devices have a comprehensive cleaning process, making the air clean and healthy for use in households, offices, and healthcare settings. That is why such air purifiers are gaining so much popularity.

Fixed Air Purifier Market

Fixed air purifier is fueled by the requirement for permanent high-performance air purification systems in both commercial, residential, and industrial applications. They are primarily used as a long-term installed system, thus used in areas with significant spaces, offices, hospitals, or even schools. This kind of device will usually have to process larger amounts of air than the others for better quality clean air across larger spaces. As health issues grow and air pollution increases, fixed air purifiers are becoming increasingly incorporated into new and existing buildings for constant, reliable air quality control.

Online Air Purifier Market

The online air purifier market is growing rapidly with the growth of e-commerce platforms and consumer awareness of air quality. Online channels have plenty of air purifiers, starting from HEPA-based models and advanced systems containing features like ionizers and UV sterilizers that cater to diversified needs. Consumers will benefit from the convenience of home delivery, competitive pricing, and access to customer reviews in making informed decisions. Seasonal demand surges during pollution peaks and the increasing integration of IoT-enabled purifiers have further bolstered online sales. Online shopping channels are preferred due to promotional discounts, easy returns, and financing options.

Commercial Air Purifier Market

The commercial air purifier market is driven by the increasing need for cleaner air in business environments, including offices, hotels, hospitals, and educational institutions. These environments require high-performance air purifiers that can handle larger spaces and heavy foot traffic. Commercial air purifiers are designed to improve air quality, enhance employee productivity, and protect the health of customers and staff by filtering out harmful pollutants and allergens. With growing concerns about indoor air quality, businesses are increasingly investing in these systems to ensure a healthier work environment.

Air Purifier Market Overview by Regions

United States Air Purifier Market

The United States air purifier market is growing, as consumers have become increasingly aware of the air quality, particularly in urban regions with high pollution levels. The market also grows due to increased health consciousness, as many people are buying air purifiers to fight against allergies, asthma, and respiratory ailments. Technological developments, such as smart air purifiers that are connected to mobile applications, are also popular. Throughout the U.S., the demand for energy-efficient and environment-friendly products will continue to spur growth in the market. Oransi Launches New HEPA Air Purifier, AirMend™ March 20, 2024 After trial runs of more than 700 prototypes, Oransi has developed a one-of-a-kind patent-pending motor that is quieter, lighter, more powerful, and energy-efficient, all in a much smaller frame.

United Kingdom Market for Air Purifier

There is growth in the air purifier market in the United Kingdom as concerns over air pollution are increasing in regard to health conditions. Bad air quality in urban cities is pushing the demand for air purifiers since respiratory problems among the population are on the rise. Additionally, measures taken by the UK government to reduce pollution while promoting awareness regarding air quality further enhances its adoption. Air purifiers with multi-stage filtration and energy efficiency are seeing a growing demand among consumers, leading to an upsurge in the market size of air purifiers in the residential as well as commercial segments. July 2022, The Airversa Purelle Smart Air Purifier (AP2) is available on the company's website, Amazon.de, and Amazon.co.uk. Amazon.com listings are to follow shortly.

India Air Purifier Market

India air purifier market is witnessing strong growth because of high air pollution levels in most cities. Poor air quality has been associated with a rise in respiratory diseases, which is driving the demand for air purifiers. Increasing awareness of the health risks of pollutants such as particulate matter and smoke is also driving the adoption of air purifiers in homes and businesses. The growth of the middle class and increasing availability of affordable air purifier options are also driving the market. Oct 2024: Sharp Business Systems India Pvt. Ltd. launched the PureFit series air purifiers in models FX-S120, FP-S42M-L, and FP-S40M-T/W to further improve indoor air quality through Plasmacluster technology.

Saudi Arabia Air Purifier Market

The Saudi Arabian air purifier market is growing due to increased pollution and hot climate. Due to the dust storms and high temperatures, air purifiers have become a necessary device for better indoor air quality in residential and commercial buildings. Awareness of health hazards caused by pollution in the air and increasing urbanization along with growth in commercial infrastructure is driving the demand for air purifiers. Market demand is further driven by adoption of advanced filtration technologies for cleaner air in homes and businesses.

Air Purifier Market Segments

Type – Market breakup in 2 viewpoints:

1. Standalone/Portable
2. In-duct/Fixed

Technology – Market breakup in 5 viewpoints:

1. HEPA (High Efficiency Particulate Air)
2. Activated Carbon
3. Ionic Filters
4. Electrostatic Precipitator
5. Others

Application – Market breakup in 3 viewpoints:

1. Commercial
2. Industrial
3. Residential

Distribution Channel – Market breakup in 2 viewpoints:

1. Offline
2. Online

Countries – Market breakup of 25 Countries covered in the Report:

North America

1. United States
2. Canada

Europe

1. France
2. Germany
3. Italy
4. Spain
5. United Kingdom
6. Belgium
7. Netherlands
8. Turkey

Asia Pacific

1. China
2. Japan
3. India
4. Australia
5. South Korea
6. Thailand
7. Malaysia
8. Indonesia
9. New Zealand

Latin America

1. Brazil
2. Mexico
3. Argentina

Middle East & Africa

1. South Africa
2. Saudi Arabia
3. UAE

All the Key players have been covered from 4 Viewpoints:

• Overview
• Key Person
• Recent Development
• Revenue

Key Players Analysis

1. Daikin Industries Ltd
2. IQAir
3. Whirlpool Corporation
4. Resideo Technologies Inc.
5. Unilever PLC
6. Panasonic Corporation
7. Xiaomi Corp
8. Sharp Corporation
9. Koninklijke Philips NV
10. LG Electronics Inc.

Report Details: