Global Alcoholic Beverages Market Report by Type (Beer, Distilled Spirits, Wine, Others), Packaging (Glass Bottle, Tin, Plastic Bottle), Distribution Channel (Convenience Stores, On Premises, Liquor Stores, Grocery Shops, Internet Retailing, Supermarkets), Country and Company Analysis 2024-2032

Alcoholic Beverage Market Size

Alcoholic beverages are obtained by a process called fermentation. It is concentrated or increased in strength by distillation. The alcohol percentage in a drink varies from 0.5 to 9.5%, depending on the method by which the Alcohol is obtained. Alcoholic beverages are drunk in all societies of the world and are based on locally available substrates. Alcoholic beverages described in this article are those made from grapes, including natural, sparkling, and fortified wines, beers made from sorghum and maize, and wines made from cacti and other plant saps. Spirit beverages, which are distillates of primary alcoholic drinks, were also described.

WHO reports that globally, every year, harmful consumption of alcohol results in 3 Million deaths, accounting for 5.3% of all deaths. According to WHO, alcohol consumption leads to premature death and disability, especially among young people aged 20-39, for whom approximately 13.5% of all deaths are attributed to Alcohol. In various regions of India, such as Bihar, Nagaland, Gujarat, Mizoram, and the union territory of Lakshadweep, alcohol consumption is prohibited by law. In some districts of Manipur, there is a partial ban on Alcohol. Such government policies can adversely affect the sale of alcoholic beverages worldwide, negatively impacting the global demand for these products.

Alcoholic Beverage Market Survey

•    AUG 2023, more than 6 in 10 Americans consumed Alcohol

•    April 2023, In the last two weeks, 70% of Mexican consumers visited bars and restaurants for food, while 51% went out to drink. 

•    According to the 2021 European Health Report by the WHO, each year in Europe, every person aged 15 and over consumes, on average, 9.5 liters of pure Alcohol, which is equivalent to around 190 liters of beer, 80 liters of wine or 24 liters of spirits.

•    Nine countries that drink the most globally are in the European Union (EU).

•    In 2021, 49% of United Kingdom adults (aged 16+) drank Alcohol on at least one day each week.

•    In 2019, there were 164.5 million individuals aged 65 and over and 26 million aged 80 and over (the oldest-old) in China. It is estimated that there will be 115 million oldest-old individuals by 2050.

•    As per the Indian Ministry of Food Processing Industries, the number of individuals consuming alcohol has risen from around 219 million in 2005 to 293 million in 2018, and it is anticipated to increase to 386 million by 2030.

Merger & Acquisition in Alcoholic Beverages Market

•    November 2022: Diageo acquired Balcones Distilling, a Texas craft distiller and one of the leading American Single Malt Whisky manufacturers in the United States.

•    In March 2022, Constellation Brands Inc. and The Coca-Cola Company formed an agreement authorizing the use of the FRESCA brand in the alcoholic beverage’s category in the United States.

•    Bacardi Limited recently announced that it has completed a transaction that has made it the only owner of ILEGAL Mezcal. This announcement was made in September 2023. On the other hand, in February 2023, Dutch brewing giant Heineken received investment from Bill Gates, who acquired a 3.76% stake in the company.

•    In March 2023, Carlsberg Canada Completes announced the acquisition of Waterloo Brewing.

Europe Alcoholic Beverage Market 

Europe most significant alcoholic beverages are beer, wine, and brandy. Other typical European alcoholic beverages include whisky, champagne, vodka, scotch whisky, and gin. The Central European pattern of alcohol intake is connected with beer drinking, the Mediterranean pattern with wine drinking, and the Eastern or Northern European pattern with spirits-drinking countries. The Europe Alcoholic Beverages Market is expected to be driven by the surging demand for innovative variations of beer.

On an average, a European household can purchase 1,628 standard drinks of Alcohol with its monthly income, with affordability being highest in Germany, Austria, France, and Luxembourg. March 2022: Heineken launched Heineken Silver, a premium lager aimed at Gen Y and Z drinkers in the United Kingdom and European Union. The new lager (4% ABV) is available in 4x330ml bottles, 12x330ml bottles, and 6x330ml slim-line cans. The range offers a premium and modern packaging design.

Global Alcoholic Beverages Company Analysis

Some major companies operating in the worldwide alcoholic beverages industry include Anheuser-Busch InBev SA/NV, Carlsberg Group, Constellation Brands Inc., Heineken N.V., Molson Coors Beverage Company, Pernod Ricard SA, and Suntory Holdings Limited.

Recent News

• In January 2024, Coca-Cola launched lemon-dou in Japan, opening up opportunities for the Indian market. This trend combined global flavors with local preferences in India's beverage scene.
• Feb 2024, Tomintoul Single Malt Scotch Whisky released two limited-edition cask finishes: the 2009 14-year-old Cognac Cask Finish and the 2008 15-year-old Madeira Cask Finish. Each expression underwent careful finishing in casks personally selected by Master Distiller Robert Fleming, resulting in a unique maturation profile.
• Feb 2024, Smirnoff and Saweetie are launching the new Smirnoff SMASH Vodka Soda, which has four bold flavors and just 100 calories per serving. The drink is being introduced in Las Vegas ahead of The Big Game and is expected to have a significant impact.
• In December 2023, Apothékary launched Wine Down, an herbal red wine tincture packed with potent herbal ingredients that evoke red wine vibes with rich berry and spice flavors. This alcohol-free, sugar-free, vegan option undergoes third-party testing for quality and safety.
• In Nov 2023, Duckhorn Portfolio Inc. was set to buy Sonoma-Cutrer Vineyards from Brown-Forman Corporation for about US$ 400 Million. The deal will be paid in cash and company stock.
• Treasury Wine Estates Ltd acquired DAOU Vineyards in Oct 2023 for $900 million upfront and a potential additional earn-out of up to $100 million. The deal aims to expand TWE's luxury wine portfolio and footprint in growth markets like the U.S.
• United Kingdom premium gin brand Whitley Neill launched a new gin variant, Oriental Spiced Gin, in March 2022. The gin comprises different botanicals and spices, including coriander, ginger, chili, cumin, saffron, star anise, and grains of paradise.

Type – Market breakup in 4 viewpoints:

1.    Beer
2.    Distilled Spirits
3.    Wine
4.    Others

Packaging – Market breakup in 3 viewpoints:

1.    Glass Bottle
2.    Tin
3.    Plastic Bottle

Distribution Channel – Market breakup in 6 viewpoints:

1.    Convenience Stores
2.    On Premises
3.    Liquor Stores
4.    Grocery Shops
5.    Internet Retailing
6.    Supermarkets

Country – Market breakup of 25 Countries:

1.    North America

1.1    United States
1.2    Canada

2.    Europe

2.1    France
2.2    Germany
2.3    Italy
2.4    Spain
2.5    United Kingdom
2.6    Belgium
2.7    Netherlands
2.8    Turkey

3.    Asia Pacific

3.1    China
3.2    Japan
3.3    India
3.4    South Korea
3.5    Thailand
3.6    Malaysia
3.7    Indonesia
3.8    Australia
3.9    New Zealand

4.    Latin America

4.1    Brazil
4.2    Mexico
4.3    Argentina

5.    Middle East & Africa

5.1    Saudi Arabia
5.2    UAE
5.3    South Africa

All the Key players have been covered from 3 Viewpoints:

•    Overview
•    Recent Development
•    Revenue Analysis

Company Analysis:

1.    Anheuser-Busch InBev SA/NV
2.    Carlsberg Group
3.    Constellation Brands Inc.
4.    Heineken N.V.
5.    Molson Coors Beverage Company
6.    Pernod Ricard SA
7.    Suntory Holdings Limited

Report Details: