Baby Oral Care Products Market Report Global Forecast Product Type (Toothbrush, Toothpaste, Floss, Tooth Mousse, Others), End User (Infant, Toddler), Distribution Channel (Supermarket/Hypermarket, Specialist Retailers, Online Stores, Convenience Stores, Others), Country and Company Analysis 2024-2032
Buy NowBaby Oral Care Products Market Size
Global Baby Oral Care Products Market was at US$1.34 billion in 2023 and is anticipated to reach US$1.77 billion in 2032, at a CAGR of 3.14% between 2024 and 2032. This growth is expected due to factors such as; awareness over hygiene of babies, marketing appeal for better brands /products, and increased urbanization.
Baby Oral Care Products Market Outlooks
Baby oral care products are specialized items designed to cater to the hygiene, health, and comfort needs of infants and toddlers. These products include a wide range of essentials, such as baby lotions, shampoos, diapers, wipes, oils, powders, and creams. Baby oral care products are formulated with gentle ingredients to protect delicate skin, ensure proper nourishment, and avoid irritants or allergens that could harm a baby’s sensitive skin.
Baby oral care products depict baby items that are used to meet the requirements of cleanliness, health and comfort of a baby. These products include; baby lotions, shampoos, diapers, baby wipes, baby oils, powders, creams among others. All baby oral care products are hypoallergenic as they are made without any chemicals that can cause harm to a baby’s sensitive skin, keeping them well nourished.
These products serve multiple purposes: baby lotions and creams soothe and embrocate the skin, shampoos and soaps for bathing washes the body without causing skin rashes, and diapers and wipes to enhance cleanliness. These baby oils are then normally employed for giving massages to stimulate the flow of blood and to encourage bonding. Then, products such as a baby powder, rash creams can be used in avoiding and treating of the diaper rashes. Parents pick baby care products to make sure their children are comfortable and clean helping their skin stay healthy as they grow.
| Report Features | Details |
|
Base Year |
2023 |
|
Forecast Years |
2024 - 2032 |
|
Historical Years |
2019 - 2023 |
|
Market Size in 2023 |
US$ 1.34 Billion |
|
Market Forecast in 2032 |
US$ 1.77 Billion |
|
Market Growth Rate (2024-2032) |
3.14% |
Growth drivers of the global baby oral care products market:
Rising Awareness of Infant Health and Hygiene
Rising eminence of parents with prevention concerning regular sanitation for infants is a major factor for the growth of baby oral care products. It is also evident that parents are much more aware of the importance of getting safe high-quality baby products as a way to safeguard the health of their children. Thus, let it be as simple as baby lotions, shampoos, and diapers, the conscious consumers are now willing to make that little extra bucks to get products which are natural and free from chemicals. Since parents around the world pay more attention to health, hygiene and safety of their children, the market for superior and organic baby oral care products increases at a constant rate thus fueling its growth. The Indian Ministry of Textiles in its mission to augment health and security of the public has recently issued the Medical Textiles (Quality Control) Order, 2023. The Quality Control Order (QCO) is expected to be implemented on the October 2024. This regulation sets high quality standards for essential medical textiles such as sanitary wipes, baby wipes, re-usable sanitary towel and dental flap.
Expanding Middle-Class Population
The increasing middle-aged people specifically in the developing countries have found to be fueling the demand in baby oral care products. As disposable income grows parents are willing to spend money on better quality baby oral care products, including branded ones to make sure that their babies are safe and growing well. This change from value to luxury products is seen in developing countries such as India, China, and Brazil, for infants’ needs starting from necessity products to organic and environmentally friendly products are on the rise. With increased levels of income across the world, the purchasing power of baby oral care products is likely to stimulate the growth of this market. Amid the abovementioned trend of reducing poverty, more than half of the world’s population is expected to join the middle class by 2030.
Innovation in Baby Oral Care Product Formulations
New product development is an ongoing process in the baby oral care products segment, and it is supporting the demand for baby oral care products. Manufacturers are aiming at the production of products from safer natural, organic materials to suit the parenting society where parents look for non-allergenic baby products. Introduction of new packaging material and new alternative biodegradable products is also on the rise. Furthermore, the mechanisms of technology that are available enable development of enhanced films with better absorption, longer lasting protection, and health promoting features. The need for these advanced baby oral care products will remain high because as companies invent new and effective products, the market will expand all over the world.
North America Baby Oral Care Products Market
Currently, the baby oral care products market of the North American region is on an uptrend due to the demand for superior, organic, and hypoallergenic products. Growth in baby health consciousness, coupled with higher disposable income and superior retail selling systems, builds market size. The high consumption and introduction of new products are shown has been proved by the U.S. and Canada.
United States Baby Oral Care Products Market
The United State baby oral care products market is a market in constant growth due to the rising concerns for baby health and hygiene and rising demand for high end and organic baby products. The buyers are now more conscious about what goes into the baby oral care products by embracing natural products which have no chemicals. This is further driven by high disposable income for the population, a growing middle income group who is willing to spend more on quality baby products. As the capability in product production and development of mild and environmentally-friendly versions, the sales of baby lotions and shampoos, diapers, and wipes are relatively high throughout the United States of America July, 2022– Johnson and Johnson, a USA based company, launched its new line skin and hair care products for babies ‘Vivvi & Bloom’. The brand is coming up with shampoo for both boys and girls and body lotion and body massage oil for the babies and toddlers.
Europe Baby Oral Care Products Market
Extensive growth is reported in the Europe oral baby care products market due to the increasing consciousness about buying Organic & Eco-friendly Products. Parents are shifting their attention to natural and chemical free products for washing and caring their babies. The extensive legal requirements for product safety and sustainable use, especially in major markets of Germany and France, also contribute to market growth.
Germany Baby Oral Care Products Market
The Germany baby oral care products market is expanding year by year due to consumer preferences for organic, environment-friendly, non-allergic baby products. Safety and quality remain a key consideration with parents in Germany, thus a focus on natural and chemical free products such as baby lotions, shampoos and diapers. Tough legal necessities that lie in consumer product safety and its impact on the environment compel producers into creating superior quality and green products. Moreover, increased consumer knowledge about baby health and sanitation requirements, combined with changing consumer consumption patterns towards better baby oral care products, is favoring the market. The increasing consciousness among consumers regarding the use of recycled and sustainable packaging as well as usage of baby oral care products add to the market growth in Germany. Sept 2024, kind+jugend 2024 “mother and baby garment fair” opened in cologne, Germany; new brand–Bc Babycare which specializes in new generation products for mother and babies made its striking entry in the panorama of the fair. The brand became the industry darling with great designs and this novel Integrated Process Control Technology.
Baby Oral Care Products Company Analysis
Some major players in the market include Church & Dwight Co. Inc., Colgate-Palmolive Company, Johnson & Johnson, Procter & Gamble (P&G) Company, Pigeon Corporation, Unilever Plc, Honasa Consumer Ltd. and Himalaya Wellness Company.
Baby Oral Care Products Company News
February 2024: MamyPoko Pants launched Extra Absorb Pants with 30+ patented technologies. The diapers are claimed to be up to 60% absorbent.
January 2024: Pampers launched a new Pampers Premium Care Diaper – a 360-degree coverage all-in-one diaper for babies. It has an inbuilt anti-rash blanket and lotion with aloe vera to protect the baby's delicate skin from rashes.
January 2024: Procter & Gamble Korea, a subsidiary of the global parent – Procter & Gamble Company, launched one of its newest additions to its product lineup - Pampers Baby-Dry Pants -- a baby diaper designed to provide improved absorbency. Pampers Baby-Dry Pants -- a baby diaper intended to provide enhanced absorbency.
In February 2024, Kimberly-Clark announced a significant expansion of its Huggies diaper brand in India. The company launched new product variants specifically designed for the Indian market, including more affordable options to reach a broader consumer base.
In October 2023, Burt's Bees, owned by the Clorox Company, launched a new range of baby skincare products formulated with naturally derived ingredients. The line includes gentle cleansers, lotions, and diaper rash creams, all marketed as free from parabens, phthalates, and synthetic fragrances.
For instance, in 2023, the hair care brand Vega launched a new product category, 'Baby & Mom. ' Products in the new range include baby cleansers, water wipes, grooming tools, and breast pumps, among others. The line has a dedicated segment on Vega’s direct-to-customer website and is priced in the mid-segment of the market.
Product Type: Industry is divided into 5 viewpoints
- Toothbrush
- Toothpaste
- Floss
- Tooth Mousse
- Others
End User: Industry is divided into 2 viewpoints
- Infant
- Toddler
Distribution Channel: Industry is divided into 5 viewpoints
- Supermarket/Hypermarket
- Specialist Retailers
- Online Stores
- Convenience Stores
- Others
Countries: Industry is divided into 25 Countries
North America
- United States
- Canada
Europe
- France
- Germany
- Italy
- Spain
- United Kingdom
- Belgium
- Netherlands
- Turkey
Asia Pacific
- China
- Japan
- India
- South Korea
- Thailand
- Malaysia
- Indonesia
- Australia
- New Zealand
Latin America
- Brazil
- Mexico
- Argentina
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
All companies have been covered with 4 Viewpoints
- Overview
- Key Persons
- Recent Development & Strategies
- Revenue Analysis
Key Players Analysis
- Church & Dwight Co. Inc.
- Colgate-Palmolive Company
- Johnson & Johnson
- Procter & Gamble (P&G) Company
- Pigeon Corporation
- Unilever Plc
- Honasa Consumer Ltd
- Himalaya Wellness Company
Report Details:
| Report Features | Details |
| Base Year |
2023 |
| Historical Period |
2019 - 2023 |
| Forecast Period |
2024 - 2032 |
| Market |
US$ Billion |
| Segment Covered | Product Type, End User, Distribution Channel and Countries |
| Countries Covered |
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
|
| Companies Covered |
|
| Customization Scope |
20% Free Customization |
| Post-Sale Analyst Support |
1 Year (52 Weeks) |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on request) |
Customization Services available
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1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. Global Baby Oral Care Market
6. Market Share Analysis
6.1 By Product Type
6.2 By End User
6.3 By Distribution Channel
6.4 By Countries
7. Product Type
7.1 Toothbrush
7.2 Toothpaste
7.3 Floss
7.4 Tooth Mousse
7.5 Others
8. End User
8.1 Infant
8.2 Toddler
9. Distribution Channel
9.1 Supermarket/Hypermarket
9.2 Specialist Retailers
9.3 Online Stores
9.4 Convenience Stores
9.5 Others
10. Countries
10.1 North America
10.1.1 United States
10.1.2 Canada
10.2 Europe
10.2.1 France
10.2.2 Germany
10.2.3 Italy
10.2.4 Spain
10.2.5 United Kingdom
10.2.6 Belgium
10.2.7 Netherlands
10.2.8 Turkey
10.3 Asia Pacific
10.3.1 China
10.3.2 Japan
10.3.3 India
10.3.4 South Korea
10.3.5 Thailand
10.3.6 Malaysia
10.3.7 Indonesia
10.3.8 Australia
10.3.9 New Zealand
10.4 Latin America
10.4.1 Brazil
10.4.2 Mexico
10.4.3 Argentina
10.5 Middle East & Africa
10.5.1 Saudi Arabia
10.5.2 UAE
10.5.3 South Africa
11. Porter’s Five Forces Analysis
11.1 Bargaining Power of Buyers
11.2 Bargaining Power of Suppliers
11.3 Degree of Rivalry
11.4 Threat of New Entrants
11.5 Threat of Substitutes
12. SWOT Analysis
12.1.1 Strength
12.1.2 Weakness
12.1.3 Opportunity
12.1.4 Threat
13. Key Players Analysis
13.1 Church & Dwight Co., Inc.
13.1.1 Overview
13.1.2 Key Persons
13.1.3 Recent Development & Strategies
13.1.4 Revenue Analysis
13.2 Colgate-Palmolive Company
13.2.1 Overview
13.2.2 Key Persons
13.2.3 Recent Development & Strategies
13.2.4 Revenue Analysis
13.3 Johnson & Johnson
13.3.1 Overview
13.3.2 Key Persons
13.3.3 Recent Development & Strategies
13.3.4 Revenue Analysis
13.4 Procter & Gamble (P&G) Company
13.4.1 Overview
13.4.2 Key Persons
13.4.3 Recent Development & Strategies
13.4.4 Revenue Analysis
13.5 Pigeon Corporation
13.5.1 Overview
13.5.2 Key Persons
13.5.3 Recent Development & Strategies
13.5.4 Revenue Analysis
13.6 Unilever Plc
13.6.1 Overview
13.6.2 Key Persons
13.6.3 Recent Development & Strategies
13.6.4 Revenue Analysis
13.7 Honasa Consumer Ltd
13.7.1 Overview
13.7.2 Key Persons
13.7.3 Recent Development & Strategies
13.7.4 Revenue Analysis
13.8 Himalaya Wellness Company
13.8.1 Overview
13.8.2 Key Persons
13.8.3 Recent Development & Strategies
13.8.4 Revenue Analysis
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