China Online Gaming Market is estimated to reach US$ 90.52 Billion by 2027, Catalyzed by Rising Per Capita Income & Increasing Penetration of 5G
02 Mar, 2023
According to Renub Research latest report, “China Online Gaming Market, Size, Forecast 2023-2027, Industry Trends, Growth, Impact of Inflation, Opportunity Company Analysis” China Online Game Market was US$ 60.34 Billion by 2022. China is the epicentre of online gaming globally. Parents in China may no longer have to enforce curfews on their kids' gaming habits. Instead, new regulations aim to help minors focus on their studies or outside with their friends. Chinese adolescents below 18 can play video games from 8 am to 9 pm on Fridays, weekends, and public holidays, effectively lowering the total gaming time allowed for minors to three hours per week. In China, online gaming, internet users are considered equivalent to the TV shows for American baby boomers.
Worldwide companies designed online game is getting more popular among young user in china. The popularity of espports is one of the main reasons for the growth of the gaming industry in China as many players participate in gaming competition that is also broadcasted online over the last decade, the country’s gaming revenue increased and it is predicted to continue growing over the next upcoming years.
Increasing consumers’ propensity to play online games and rising mobile game penetration are the major growth drivers of China’s online gaming market. Furthermore, the rise of Chinese online gamers' per capita income, 5G technologies have also given rise to the mobile-based VR gaming market in the Chinese region and has reinforced the china online gaming market significantly. However, many parents have reported that game addiction among some youths and children is seriously harming their normal study, life and mental and physical health and create challenges in china online Game market.
Mobile Online Games dominates the Online Games Market
Mobile Online Games dominates the Online Games Market in China during the forecast period. As majority of players were concentrated in tier-2 cities of China, such as Chengdu and Wuhan. Gaming is not just for the young generation. About 23 percent of mobile game users were above 40 years old. However, it is estimated that over half of China’s population plays mobile games. The most popular games in china are Honor of Kings, PUBG, Onmyoji, Fantasy Westward Journey, QQ Speed, Crossfire, Clash of Clans, Defense of the Ancients, Hearthstone.
Furthermore, With a large consumer base in the mobile online game market, specifically between the age range of 18-24 years with good internet connectivity, the adoption of numerous new games are expected to increase, thereby turning the mobile-based device into a powerful gaming platform. Mobile Games by Chinese publishers have an average of 1.16 Million downloads. Overall it get more downloads than the average of all mobile games which is 544.52k According to 42matters.
Mobile games are no longer the entertainment just limited for young people in China. Mobile devices in China are less expensive than computer or console hardware, and also provide Internet functionality; for many, they are the only form of Internet connectivity they have, making them popular gaming devices. Mobile games in China grew rapidly over the next several years. Never the less, in December 2021, nearly a third of the mobile gamers were older than 40 years old in the country.
Age Bracket: 25-34 years captures the highest revenue in China
25-34 years captured the highest revenue in China. They played mobile games during their lunch break, making it the most popular time of day to play, travel time, work time breaks and time outside of work as opportunities to play their favourite mobile game. These age group spend most of time in playing online games as they are more updated and much time spend on different site which provides regular updates.
Two-thirds of them are online every day. Half of them regularly use social networking sites and a quarter maintain their own digital profiles responsible for the rise in the use of the internet for functions such as managing finances and accessing health or local government information. However, Chinese children and teenagers are excluded from online gaming on school days, and limited to one hour a day on weekend and holiday evenings.
Gender: Male dominates the market share
Male segment dominates the market share as the ratio of male and female is to 50:50 ratio in China. The surging popularity of online games in China, companies worldwide are entering the market by acquiring Chinese companies’ share or taking sponsorships of professional players has boost the segment. Women make up 54 per cent of players on Tencent game, compared with 35 per cent for League of Legends.
Market Summary:
- Category – The Report covers China Online Game Market, by type in three viewpoints (Mobile Game, Client Gaming and Web Gaming)
- User – China Online Game Market breakup by users in 2 viewpoints (Male and Female).
- Age Group – Renub Research report covers Age Group by market share in 5 viewpoints (18-24 years, 25-34 years, 35-44 years, 45-54 years, and 55-64 years)
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