Electric Toothbrush Market Global Forecast Report by Technology (Rotational, Vibrational), Bristle Type (Soft Bristle, Nanometer Bristle), Distribution Channel (Online, Offline), End User (Adults, Children), Countries and Company Analysis 2025-2033

Because of this, maintaining good oral health is becoming more and more crucial, which is fueling the market for dental hygiene goods like electric toothbrushes. The demand for efficient toothbrushes has increased as a result of urbanization and changes in lifestyle, which have increased the intake of unhealthy items like alcohol, tobacco, and sweets. These products have a detrimental influence on dental health and habits. It is projected that supportive programs like the WHO Global Oral Health Program will raise market demand.

Growth Drivers for the Electric Toothbrush Market

Improvements in Product Features Due to Technology

The market for electric toothbrushes is expanding thanks to ongoing improvements in product features that enhance efficiency and user experience. Advanced features like timers to ensure users brush for the recommended two minutes and pressure sensors to prevent excessive brushing force are standard on modern electric toothbrushes. Additionally, some models offer various brushing modes for gum care, whitening, or sensitive teeth, which appeals to a wider variety of consumers. In August 2023, Waterpik unveiled the Sensonic Electric Toothbrush, which boasts a specifically crafted bristle pattern for a deeper clean along with cutting-edge sonic technology. It features individualized brushing modes, a long-lasting battery, and ADA acceptance for safety. It has been clinically proven to remove up to 4X more plaque bacteria than hand brushing.

Growing Dental Disease Prevalence

Since electric toothbrushes are scientifically proven to be more effective than manual brushing at reducing plaque and gingivitis, the demand for them is being driven by the rising prevalence of dental problems such as cavities, gum inflammation, and gum illnesses. As people become more conscious of the link between oral hygiene and general health, they are using cutting-edge cleaning technology to lower the risk and progression of dental illnesses. The World Health Organization (WHO) Global Oral Health Status Report (2022) indicates that 3.5 billion people worldwide suffer from oral ailments, with three out of four instances occurring in middle-income countries. Primary tooth caries affects 514 million children globally, whereas permanent tooth caries affects an estimated 2 billion people.

Electric Toothbrush Market Overview by Regions

The market for electric toothbrushes is expanding globally, with North America leading the way in adoption, Europe prioritizing sustainability and innovation, and Asia-Pacific growing quickly as a result of growing disposable incomes and health consciousness. An overview of the market by region is given below:

North America Electric Toothbrush Market

United States

The market for electric toothbrushes in the US is expanding due to rising public knowledge of the advantages of electric brushing and oral hygiene. With an emphasis on health and well-being, a lot of customers are switching from manual to electric toothbrushes in order to achieve better gum health and plaque clearance. With features like smart technology, timers, and adjustable settings, major companies like Philips Sonicare and Oral-B control the market. Access to these products is also made easier by the growth of subscription services and online shopping. The adoption of electric toothbrushes is also being encouraged by oral hygiene education programs, which is setting up the US market for future expansion.

Europe Electric Toothbrush Market

United Kingdom

The market for electric toothbrushes in the UK is expanding steadily due to increased oral hygiene awareness and health consciousness. Customers are becoming more aware of the benefits of electric toothbrushes, such as better gum health and plaque removal. The market is dominated by well-known brands like Philips Sonicare and Oral-B, which provide cutting-edge features like pressure control, smart sensors, and mobile app integration for better brushing experiences. These items are now more widely available because to the e-commerce trend, and adoption is encouraged by advertising campaigns and dental specialists' recommendations. The market for electric toothbrushes in the UK is expected to continue growing as oral health awareness rises.

Asia Pacific Electric Toothbrush Market

India

The market for electric toothbrushes in India is growing quickly due to rising knowledge of the advantages of modern dental care and good oral hygiene. Electric toothbrush demand is rising as customers become more health conscious, particularly in urban areas. To meet the varied needs of its customers, major brands like Philips and Oral-B are launching more reasonably priced solutions. Additionally, the industry is seeing the development of cutting-edge features that improve user experiences, like mobile connectivity and smart sensors. India is positioned as a prospective market for the adoption of electric toothbrushes in the upcoming years due to the improvement in accessibility and visibility brought about by expanding e-commerce platforms and advertising initiatives.

Middle East & Africa Electric Toothbrush Market

United Arab Emirates

The market for electric toothbrushes in the United Arab Emirates is expanding significantly due to consumers' increased attention on oral hygiene and health awareness. For improved plaque removal and general dental health, many citizens are switching from manual to electric toothbrushes as the importance of personal hygiene and wellbeing grows. Well-known companies like Philips Sonicare and Oral-B dominate the market and provide a range of cutting-edge features like pressure sensors, smart technology, and adjustable settings. Electric toothbrush adoption in the area is further encouraged by dental health campaigns and expert recommendations, as well as the expansion of e-commerce platforms that are improving product accessibility.

Electric Toothbrush Company Analysis

The major participants in the Electric Toothbrush market includes Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation, FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Procter & Gamble Company, etc.

Electric Toothbrush Company News

In August 2024, for young children, the Jack N' Jill Kids Electric Musical Toothbrush makes brushing more enjoyable. Three modes are shown by a tri-color LED light: sing-along mode, guided brushing with an audio track, and quiet brushing. The suggested brushing time is guaranteed by the two-minute auto shut-off. In addition to a kid-safe battery compartment with screw access, the toothbrush comes with six bubble character stickers for personalization. Manufacturers have the chance to break into the unexplored worldwide market for children's dental care products by utilizing technology innovations like artificial intelligence (AI).

In March 2024, for the best oral health, Keosaa introduced its newest collection of electric toothbrushes. The deeper, cleaner, and more accessible area that manual brushes miss is provided by this sophisticated toothbrush. It is perfect for both home and travel because of its ergonomic design and long-lasting battery. The product comes in pink, blue, white, and black. Additionally, it has a quick recharge feature and may be used in standard mode for up to 60 days.

In March 2024, to make the transition to better oral care for kids easier, Philips Sonicare unveiled Philips One for Kids. With its vivid colors and easy-to-use features, Philips One for Kids—endorsed by dental professionals worldwide—ensures that children ages three to twelve continue to brush.

Technology- Industry is divided into 2 viewpoints:

1. Rotational
2. Vibrational

Bristle Type- Industry is divided into 2 viewpoints:

1. Soft Bristle
2. Nanometer Bristle

Distribution Channel- Industry is divided into 2 viewpoints:

1. Online
2. Offline

End User- Industry is divided into 2 viewpoints:

1. Adults
2. Children

Countries- Industry is divided into 25 viewpoints:

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Thailand
• Malaysia
• Indonesia
• New Zealand

Latin Americ

• Brazil     
• Mexico  
• Argentina

Middle East & Africa

• South Africa
• Saudi Arabia
• United Arab Emirates

All companies have been covered with 5 Viewpoints

1. Overview
2. Key Persons
3. Recent Development & Strategies
4. Product Portfolio
5. Financial Insights

Company Analysis

1. Church & Dwight Co. Inc.
2. Colgate-Palmolive Company
3. Conair Corporation
4. FOREO
5. Koninklijke Philips N.V.
6. Lion Corporation
7. Panasonic Corporation
8. Procter & Gamble Company

Report Details: