Europe Click and Collect Grocery Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

Europe Click and Collect Grocery Market Outlooks

Click and Collect grocery is the service that lets customers order groceries online and pick them up from a designated store or collection point at their convenience. This model is a combination of the convenience of online shopping and the flexibility of in-store pickup, eliminating home delivery and giving a more seamless experience.

The Click and Collect grocery model has become very popular across Europe due to its convenience, speed, and cost-effectiveness. Consumers can shop online while still having control over the freshness of their produce and the flexibility of selecting their preferred pickup time. This method has become especially relevant during the COVID-19 pandemic, offering a safer, contactless alternative to traditional shopping. Click and Collect services also target busy lifestyles as they save the consumer time and reduce delivery costs. Major European supermarkets and retailers have invested heavily in this model with seamless integration to their online platforms. As consumers seek convenient, flexible, and efficient shopping solutions, Click and Collect is expected to remain a preferred option in the European grocery market.

Growth Driver in the Europe Click and Collect Grocery Market

Surging Demand for Convenience Among Consumers

The rising requirement of convenience is one of the growth drivers in the Europe Click and Collect grocery market. Busy lifestyles, which have increasingly resulted in time-saving needs for the purchase of grocery, have made consumers choose the Click and Collect services. Consumers can order groceries online and pick them up at any convenient location, saving waiting time and increasing flexibility. Growing urbanization and the desire for efficient, hassle-free shopping experiences have more consumers embracing Click and Collect, contributing to market expansion. According to GSMA Intelligence, 474 million individuals in Europe (86% of the population) subscribed to mobile services in 2021, and this figure is expected to increase to 480 million by 2025.

Online Grocery Shopping Growth

The surge in online grocery shopping is driving the growth of the Click and Collect model across Europe. As more consumers become comfortable with online platforms, they seek solutions that bridge the gap between digital and physical retail experiences. Click and Collect is a hybrid solution that offers the convenience of e-commerce and the satisfaction of in-person shopping. It is a preferred choice for those who want flexibility without relying solely on home delivery. According to Space & Time Media Ltd, 63% of UK adults in 2024 still prefer their food shop online rather than in-store.

Improved Technology and Integration with Retailers

Technology is one of the main drivers of growth for click-and-collect services. Advanced inventory management systems, real-time tracking, and order processing capabilities are integrated into retailers' platforms. These advancements ensure that the click-and-collect experience is more efficient and reliable, and therefore, smooth for consumers. Further, more cooperation between retailers and third-party logistics providers enhances the service offering as a whole, further increasing adoption.

Europe Click and Collect Grocery Market Challenges

Logistical and Operational Complexity

One of the key challenges for the Europe Click and Collect grocery market is logistical and operational complexity. The ability to maintain appropriate inventory levels, manage pickup times, and cope with fluctuations in order volumes leads to operational complexity. Poor processes result in late orders, poor inventory accuracy, and higher costs in operations that directly affect the customer experience.

Less adoption in rural regions

Another important hindrance is that click-and-collect services have limited adoption in rural and other underprivileged regions. There are limitations on physical collection points due to their non-accessibility. Thus, this would hamper the ability of retailers to make the service hassle-free. More importantly, infrastructure and consumer knowledge of internet and other things related to internet, will have significant impact in rural areas.

Europe Vegetables and Fruits Click and Collect Grocery Market

Strong growth remains for European vegetables and fruits and Collect grocery market as overall consumer awareness for fresh, convenient, and locally sourced produce is growing. The need for quick, hassle-free shopping solutions increases with growing health-conscious consumers. The speed and ease of picking fresh fruits and vegetables at a designated location for Click and Collect services have led to being "seamless experiences.". Supermarkets, as well as specialized retailers are investing in higher quality produce, management of inventory so that the consumer gets the high-quality produce within a flexible pickup process. This service also helps prevent food waste more accurately by preventing over-ordering. As there is a major emphasis on comfort and health the market for produce and fruits like Click and Collect services will continue their growth in this continent.

Market for Europe-Subscription based Click and Collect Grocery Market

The market for click and collect grocery Europe subscription purchase is growing very rapidly, especially driven by an ever-increasing desire for convenience and personal shopping experience. The demand for groceries among consumers who wish to have subscription models whereby groceries are regularly ordered and collected from a chosen point is also high. The mode is quite convenient, saving them money while managing their grocery requirements for a whole week or month at once. In addition, the retailers focus on offering customized product selections and exclusive offers to subscribers, thus increasing customer loyalty. The improvement of technology increases the Click and Collect experience with the integration of inventory management and real-time order tracking. The challenges include logistics management and home delivery services.

United Kingdom Click and Collect Grocery Market

Rapidly, the United Kingdom's Click and Collect grocery market is growing in response to rising demand for convenience and flexibility. Consumers like that they can place orders for groceries online and then pick them up at a place of their convenience, which makes it unnecessary for home delivery. Retailers have improved the Click and Collect service by incorporating real-time inventory management, and providing a wider selection of products, including fresh produce and specialty items. This has caught on very well over the COVID-19 pandemic, due to it offering a safer, contactless grocery shopping alternative. Consumer convenience is always highly valued, and this market will continue to grow throughout the UK. January 2023: Britain's biggest supermarket group, Sainsbury's, has partnered with online food ordering and home delivery service Eat Takeaway, offering the latter faster home delivery on groceries across the UK. Under this tie-up, customers would be able to order things from Sainsbury's for home delivery in less than 30 minutes through Just Eat app. The partnership would initially cover more than 175 stores by end-February before going nationwide in 2023.

Germany Click and Collect Groceries Market

Germany Click and Collect Groceries Market is increasing at an accelerated pace over time. Online grocery orders via smartphones and collections through click and collect are showing great preference and gaining popularity within consumers. On the other side, German Retailers are embracing this new generation's need through digitization for digital infrastructure to develop advanced stock systems and make collection processes smarter and faster while assuring a high value proposition to shoppers. The model is especially appealing to urban populations, as it caters to their demand for flexibility and lower delivery costs. November 2024: Knuspr, an online supermarket, has entered into a partnership with US e-commerce giant Amazon to deliver groceries to Amazon Prime members in Germany. The collaboration will begin under the name "Knuspr on Amazon."

France Click and Collect Grocery Market

The France Click and Collect grocery market thrives on the growing demand for convenient and flexible shopping options. Consumers are increasingly opting for Click and Collect services, which allow them to shop online and pick up groceries at their convenience, saving time and reducing delivery costs. This model has gained popularity in urban areas, where busy lifestyles and traffic congestion make it an efficient solution. French retailers are expanding the network of collection points, from dedicated lockers to store pickup locations, all while enhancing the technology to get orders right with greater efficiency. The market continues to grow well, driven by consumer preferences and improvements in logistics. March 2022. The Casino Group and Eat France will team up to make life easier for the French citizenry by delivering food to their doorstep in 30 minutes. It will be able to match consumer expectations better because it partners with the Casino Group in France. This deal includes the group's food French brands, which include Franprix, Monoprix, Vival, Le Petit Casino, and La Nouvelle Cave.

Italy Click and Collect Grocery Market

Click and collect grocery market in Italy is growing due to the high demand for convenient time saving grocery shopping option. Italian consumers are embracing the hybrid approach, which combines online grocery shopping with the flexibility of in-store pickup or collection points. This model particularly appeals to urban areas, where busy lifestyles and traffic challenges make traditional shopping less convenient. Retailers in Italy are investing in advanced digital platforms, inventory management systems, and localized collection points to cater to consumer needs. Although adoption in rural areas is still limited due to logistical challenges, growing urbanization and increasing digital literacy are expected to drive market growth. November 2023, Conad opens Italy's first-ever cashierless supermarket.

Spain Click and Collect Grocery Market

The Spain Click and Collect grocery market is growing steadily, driven by increasing consumer demand for convenient and flexible shopping options. Spanish consumers like to buy groceries online with collection points and avoid having these products delivered. This reduces their delivery cost as well as time spent waiting. The model thrives best in urban locations due to the pace of life there and the existence of heavy traffic, making door-to-door deliveries impractical. Retailers are enhancing their digital platforms and their network of collection points in stores and lockers dedicated to their customers. Due to increased digital penetration and consumer consciousness, the Spanish click-and-collect market will have an upward growth. March 2022 Carrefour has launched its first distribution center strictly for the despatch of its online food deliveries. The site was inaugurated by Carrefour Group chairperson and chief executive in the presence of Spain's minister for industry, trade and tourism, Reyes Maroto.

Europe Click and Collect Grocery Market Segments

Product

1.    Vegetables and Fruits
2.    Dairy Products
3.    Staples and Cooking Essentials
4.    Snacks
5.    Meat & Seafood
6.    Others

Purchase Type – Europe Click & Collect Grocery Market

1.    Subscription Purchase
2.    One Time Purchase

Countries – Europe Click & Collect Grocery Market

1.    Belgium
2.    France
3.    UK
4.    Germany
5.    Spain
6.    Italy
7.    Netherland
8.    Norway
9.    Sweden
10.    Switzerland
11.    Russia
12.    Turkey

All the Key players have been covered from 3 Viewpoints:

•    Overview
•    Recent Development & Strategies
•    Revenue Analysis

Company Covered

1.    Tesco Plc.
2.    ICA Gruppen AB
3.    Auchan SA
4.    Colruyt Group
5.    Carrefour
6.    Costco Wholesale Corporation
7.    Koninklijke Ahold Delhaize N.V.
8.    J Sainsbury plc

Report Details: