France Toys Market to Reach USD 4.60 Billion by 2027, as Toys Play a Vital Role in Growth of Children Development
29 Apr, 2022

According to Renub Research latest report by titled "France Toys Market, Size, Forecast 2022-2027, Share, Growth, Industry Trends, Impact of COVID-19, Opportunity Company Analysis," the France Toys Market Size was US$ 4.23 Billion in 2021. France has one of the world's rooted-deepest toy traditions. Wooden trains, stuffed toys, vehicles and swords, dollhouses, and tea sets are traditional toys of French heritage that have stood the test of period and the apparition of electronics due to this France toy market is booming. Therefore, toys are the tools of play that hold an essential part in social life. Toys play a vital role for growing children's minds by improving the thought process and decision-making ability. Kids play with toys to determine their identity and play; their bodies grow strong, learn to explore relationships, cause and effect, and practice skills they need as adults. 

Furthermore, toys play vital importance in brain development as toys aid in acquiring logical and reasoning skills help in achieving spatial reasoning along with logical skills. Playing with toys and board games also helps children learn and build communication and social skills.

Factors that Influence the Demand for Toys in France:

The France toys industry saw significant growth due to high-income group consumers. Regardless, middle-range toys accounted for the highest sales in the country. Outdoor and sports toys contributed a substantial share to the market, followed by dolls and plush toys. Consumer inclination towards cartoons and movies drives the sales of action figures and accessories. The launch of new cartoons or movies further boosts the sales of action figures and accessories, making it the fastest-growing segment. Thus, the companies have been prompted to add more space to hold more toys, particularly in the holiday season like Christmas, when the sales of toys and games fiercely rise.

Lockdown Restrictions to Spike Product Revenues during a Pandemic:

As an impact of COVID-19, the France toys market witnessed a robust enlargement among the high-income and middle-income consumers, leading to numerous stay-at-home product ranges by the leading French companies. During the COVID-19, the sales of toys were primarily driven by the online retail of products. As the schools are closed during the COVID-19, children mainly spend their time in households. This has aided the need for large-sized playing figurines that entertain children for a longer time. Further, the favor of education and construction activity-related games has increased among kids during the pandemic.

French Market for Toys is a Large and Dynamic Market of many Diverse Segments: 

French toys and games are an extensive and dynamic market made up of various segments like Card Game, Construction Sets & Models, Puzzles, Toys for Toddlers & Kids, Doll & Stuffed Toys, Plastic & Others Toys, and Video Games-Consoles. The France toys market is brimming with a comprehensive collection of trendy and traditional toys. Nonetheless, there has been a shift from conventional toys towards innovative and hi-tech electronic most famous toys stuffed in France like crafts, board games, animals, and puzzles - licensed toys and games related to entertainment, like the Star Wars movies.

For instance, the rising attractiveness of interactive and multi-functional toys and games between children positively impacted the France toys market size. Besides growing consumer spending and escalating demand for toys, such as plush toys, puzzles, action figures, sports equipment, and pre-school products. French parents preferred the purchase of educational and learning toys for their children. Interactive and multi-functional toys are chosen by white-collar families' in developed markets; they like to purchase them as a children's development tool.

On the basis of the Sales Channel, offline stores, such as specialty retailers, supermarkets, and hypermarkets, usually maintain different kinds of soft, attractive products at their outlet shops. This is likely to attract consumers to purchase products from such outlets, resulting in more enormous segmental revenues. Besides, the growing infrastructural facilities related to the specialty toy stores and brand stores are further likely to drive offline segmental revenues. Le Bon Marche Department Store, Galeries Lafayette, Moulin Roty Store in Paris is famous specialty toy stores in France.

Key Companies:

French companies like Mattel Inc., Hasbro Inc, Spin Master Corp., Funko Inc., LEGO Group, Vtech, Nerf, Ravensburger, and Nintendo are mainly focusing on expanding their overall product portfolio through regular product innovation activities.

Market Summary:

Segments – We have covered by segments in the France Toys Market breakup by 9 Sub-segments (Card Game, Construction Sets & Models, Doll & Stuffed Toys, Plastic & Others Toys, Puzzles, Toys for Toddlers & Kids, and Video Games-Consoles)

Sales Channel – Our Report covered by sales channel in the France Toys Market breakup by 2 viewpoints (Offline Channels (Specialized Toys Stores and Hypermarkets & Supermarkets) and Online Channels)

Key Players –  All the key players have been covered from 3 Viewpoints (Overview, Recent Development, and Revenue Analysis) Mattel Inc., Hasbro Inc, Spin Master Corp., Funko Inc., LEGO Group, Vtech, Nerf, Ravensburger, and Nintendo.