Frozen Vegetables Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

Frozen Vegetables Market Outlooks

Frozen vegetables are fresh vegetables which are immediately frozen following harvesting to preserve their nutrients, taste, and texture. This process locks in vitamins and minerals, making them a convenient and nutritious option for consumers. Common frozen vegetables include peas, corn, spinach, broccoli, carrots, and mixed vegetable blends.

Frozen vegetables are used in consumption in households, foodservice operations, and processed food products. They are in high demand among consumers who prefer convenience, as frozen vegetables take less preparation time compared to fresh vegetables. They are used in a range of dishes, including soups, stews, casseroles, stir-fries, and side dishes. They are more preferred because they have a long shelf life, which can be very economical, especially to those who have limited access to fresh produce or during the off-season months. Health-conscious consumers and hectic lifestyles have increased the demand for frozen vegetables. Moreover, the rising trend of plant-based food is also propelling consumption in different markets around the world.

Frozen Vegetables Market Trends

Growing Demand for Convenience Foods

The growing demand for convenience food propels the market for frozen vegetables. The clients want nutrition and ease of preparation in this fast-moving world. A Pew Research 2018 survey found that 6 in 10 of American adults feel too busy to enjoy lifestyles. This is a sentiment that 60% of respondents have also echoed in 2023. Frozen veggies meet this need by presenting a hassle-free answer for busy people and families. Despite seasonal constraints they require minimum preparation and are available year-round. Advancements in freezing technologies ensure that this merchandise maintains quality and freshness. This makes them a desirable choice for fitness-conscious consumers who want comfort without sacrificing nutrition.

Innovations in Product offerings and Packaging

Product services and packaging innovation are driving the momentum in the frozen vegetables market. Companies introduce options like unique blends and seasoned varieties, meeting evolving consumer choices. Advanced packaging technology complements convenience, shelf life, and sustainability with innovations like resealable bags and portion-managed packaging. These developments attract new clients and force repeat purchases. This propels the overall marketplace boom.

Rise in Female Employment

The boom in the female workforce has spurred an elevated reliance on ready-to-eat and convenient food alternatives. This is propelling the demand for frozen vegetables. The World Economic Forum says that the Government and Public sector accounted for almost half (49.7%) of the team of employees in 2023. With more women joining the group of workers, there is a growing need for time-saving meal solutions. Frozen vegetables are an easy and efficient means of nutrition without much preparation. This is a trend of a larger shift toward comfort-driven intake, where convenience and efficiency are prioritized.

Expanding Retail Channels

Expansion of retail channels is critical to increasing access and visibility in the frozen vegetables market and driving the growth. As the demand for convenience by patrons increases, manufacturers expand their distribution networks. This ranges from traditional grocery stores to online frameworks, specialty food stores, and convenience stores. The American Frozen Food Institute reported that although online household purchases leveled off in 2022, order frequency and spend per trip increased. As the share of online sales grew from 0.9% in 2019 to 2.9% in 2022, expansion across all retail channels allows frozen vegetable brands to reach a much wider audience.

Issues in the Frozen Vegetables Market

Supply Chain and Storage Problems

One of the major issues in the frozen vegetables market is the complexity of the supply chain and proper storage conditions. Frozen vegetables need a consistent, temperature-controlled environment during transportation and storage to avoid spoilage and maintain quality. A break in the cold chain, such as power outages or inefficient refrigeration, may cause product degradation, loss of shelf life, and monetary loss. Moreover, transportation costs are expensive because of the specialized requirements of logistics, and this goes into affecting profitability and, in turn, prices. A cold supply chain reliable and efficient is a concern but has always been on the cards.

Health Perception and Consumer Preference

The frozen vegetables, though nutritious, often carry negative perceptions related to fresh produce. Some may feel that freezing can bring down the flavor, texture, and even nutritional value, which makes them reluctant to buy the product. In addition, more and more health-conscious consumers are demanding organic or locally sourced fresh produce, which further reduces the market for frozen versions. In this scenario, frozen vegetable brands must teach consumers about the preservation benefits and health advantages of frozen produce to compete in the market.

Frozen Vegetables Market Overview by Regions

United States Frozen Vegetables Market

The United States plays a significant role in the global frozen vegetables market due to its favorable agricultural conditions, including fertile land and a temperate climate. In 2023, the country produced 758 million cwt of vegetables, a 6% increase from the previous year, with tomatoes, onions, and sweet corn making up 54% of production. Advanced freezing in US-based food processing helps to protect fresh and nutritional values of the vegetables. Strong cold chains help to minimize spoilages. Growing demand for more convenient foods supports consumer attitudes toward easy and quick meals from frozen vegetables.

Frozen Vegetables Market in France

The frozen vegetables market of France has been growing drastically during the past few years and has been fueled by altering consumers' preferences for convenience in eating and healthy eating. Many French consumers are choosing frozen vegetables because of their hectic lives, and these frozen veggies are an easy and nutritious alternative. There are greater varieties in the market-organic, mixed blends-that cater to the taste for different types of cooking. Retail channels like supermarkets and the online grocery platforms have really made frozen vegetables more accessible, and advancements in freezing technologies have also improved the quality of the products by retaining its nutrients and flavor. July 2023, Actual Veggies, the plant-based burger brand, is taking the market to the next level by unveiling two new frozen products, Black Bean Veggie Burger and Super Greens Veggie Burger, now in select Whole Foods Market stores nationwide.

India Frozen Vegetables Market

India's frozen vegetables market has seen massive growth over the last few years. This growth has been led by urbanization, dietary preference changes, and increasing demand for convenient food options. Frozen vegetables have gained prominence among consumers because of their convenience, nutritional value, and longer shelf life in comparison with fresh vegetables. The big players are trying to focus on innovations in packaging and flavors to attract more consumers. The increased popularity of e-commerce sites has increased the availability of frozen vegetables to urban households. Health-conscious eating trends are likely to drive the market further in the future. Mar 2024, BigBasket partners with chef Sanjeev Kapoor to launch Precia, a frozen food brand offering vegetables, snacks, and sweets, aiming for Rs 100 crore in online sales by 2026.

Saudi Arabia Frozen Vegetables Market

The Saudi Arabia frozen vegetables market has been experiencing significant growth, driven by the increasing demand for convenience foods among consumers. With busy lifestyles and an increasing focus on health and nutrition, frozen vegetables are now being considered as a quick, healthy option by many. Key factors driving this growth include improvements in freezing technology, better logistics, and greater variety in the products available. In addition, the government's efforts toward food security and sustainability have promoted investments in local production. As a consequence, domestic and foreign players are looking forward to gaining a foothold in this dynamic market by catering to the diverse tastes of the consumers. June 2022, Siwar Foods, a new Saudi FMCG company, is ready to launch a line of ready-to-eat frozen meals and desserts offering international flavors.

Frozen Vegetables Company Analysis

The major players in the frozen vegetables market are General Mills Inc., Conagra Brands, Hormel Foods, Unilever PLC, The Kraft Heinz Company, Nomad Foods Ltd, B&G Foods, Inc., and Greenyard.

February 2024 - Twin City Foods and Smith Frozen Foods are two prominent players in the US frozen food sector. They have reached a non-binding agreement to merge and form a single entity under the name TCF Holdings, Inc.

In April 2023, No Meat Factory, a Canadian company specializing in plant-based meat alternatives, purchased a former frozen vegetable processing plant owned by Twin City Foods in Stanwood, Washington, for US$ 19.4 Million.

Frozen Vegetables Market Segments

Product – Market breakup in 2 viewpoints:

1.    Corn
2.    Asparagus
3.    Spinach
4.    Green Peas
5.    Broccoli
6.    Mushroom
7.    Green Beans
8.    Others

End-User – Market breakup in 2 viewpoints:

1.    Food Service Industry
2.    Retail Customers

Distribution Channel – Market breakup in 2 viewpoints:

1.    Discounters
2.    Supermarket/Hypermarket
3.    Others

Country – Market breakup of 25 Countries:

1.    North America

1.1    United States
1.2    Canada

2.    Europe

2.1    France
2.2    Germany
2.3    Italy
2.4    Spain
2.5    United Kingdom
2.6    Belgium
2.7    Netherland
2.8    Turkey

3.    Asia Pacific

3.1    China
3.2    Japan
3.3    India
3.4    South Korea
3.5    Thailand
3.6    Malaysia
3.7    Indonesia
3.8    Australia
3.9    New Zealand

4.    Latin America

4.1    Brazil
4.2    Mexico
4.3    Argentina

5.    Middle East & Africa

5.1    Saudi Arabia
5.2    UAE
5.3    South Africa

All the Key players have been covered from 3 Viewpoints:

•    Overview
•    Recent Development
•    Revenue Analysis

Company Analysis:

1.    General Mills Inc.
2.    Conagra Brands
3.    Hormel Foods
4.    Unilever PLC
5.    The Kraft Heinz Company
6.    Nomad Foods Ltd
7.    B&G Foods, Inc.
8.    Greenyard

Report Details: