Artificial Sweetener Market to be USD 9.35 Billion, Propelled by Rising Number of Obese and Diabetic Patients and Increasing Health Consciousness among Consumers
21 Feb, 2023

According to Renub Research's latest report, "Artificial Sweetener Market, Size, Global Forecast 2023-2028, Industry Trends, Growth, Share, Outlook, Impact of Inflation, Opportunity Company Analysis" the Global Artificial Sweetener Market is estimated to grow at a CAGR of 3.47% and reach US$ 9.35 Billion by 2028. Artificial sweeteners are synthetic non-caloric sweeteners with a strong sweetening flavour without calories. Artificial sweeteners find their prominent usage in dairy, bakeries, beverages, confectionery, and others to make them healthier while maintaining taste. According to World Sugar Organization, global sugar consumption will reach 218 kg per capita by 2029. The rise in sugar consumption will naturally lead to rising cases of hyperglycaemia, diabetes, and obesity among consumers, fuelling the demand for artificial sweeteners in the forecast period.

With the rise in the health-conscious global population, demand for no-calorie or low-calorie versions of beverages and foodstuff has been increasing at an alarming rate in the last few years. In addition, there are tabletop sweeteners, diet beverages, frozen dairy products, and yogurts. A fast-paced lifestyle and an increased preference for convenience food are significant drivers for the food processing industry. Furthermore, increased utilization of soft drinks, mainly carbonated soft drinks, is expected to fuel the demand for sweeteners. The changing consumer preference propels the need for healthier and safer food products with high nutritional value. Thus, increasing demand for such food products will add to the demand for sugar substitutes over the forecast period.

COVID-19 Impacts:

There is a rapid surge in demand for less sugary and immunity-boosting products as people are seeking solutions to boost overall health and well-being. In addition, the COVID-19 pandemic prompted most health-conscious customers to choose low-calorie or sugar-free food. Hence, increasing health consciousness and high demand for sugar-reducing solutions among the global population have forced manufacturers and product formulators to opt for sugar substitutes.

Further, according to the article published by Nutrition Outlook, dietary supplement sales increased during the pandemic as they help prepare the immune system against COVID-19. Additionally, school and office closures compelled consumers to opt for at-home breakfast, functional foods, coffee, and lunch, which has driven a significant increase in the demand for sugar-free products.

Aspartame Products dominated the Market Share

Aspartame is one of the most examined substances in food for humans, with over 100 studies to support its safety. It is present in cold breakfast cereals, chewing gum, and dry bases for instant coffee, sodas, and tea. Its growing application in end-use industries will drive the growth of the global aspartame market. Furthermore, rising health awareness among the populace is another reason for the need to witness positive growth during the forecast period.

The rising prevalence of diabetes and obesity is projected to encourage users to look for alternatives to sugar. An increase in demand for low-calorie drinks and foodstuffs is driving the growth of the food and beverage industry and other end-use industries, such as the packaged food sector; this, in turn, is expected to propel the demand for sugar substitutes such as aspartame. Also, the neotame industry is expanding as consumers have become conscious about their health and prefer an alternative that offers the same sweetness as sugar and some nutrients; this influences the market positively and will aid the market growth over the forecast period.

Increased Usage of Sugar Substitutes will lead to the Growth of Food & Beverages

Food and Beverages are the largest growing segment of the Artificial Sweeteners Market. Increasing demand for diet carbonated beverages, flavoured water, and other beverages with low calorie and zero glycaemic indexes that make all sorts of energy drinks and soft drinks is boosting this segment's growth. In addition, the increased usage of sugar substitutes by consumers and other grocery items resulted in increased demand for products. The consumption of high-sugar intake products globally results from their use in a wide range of food and beverage products. Moreover, sugar plays a vital role in sweetening the taste of F&B products. Hence, the intake of natural sugar substitutes is also observed in the food and beverage industry, continuously inventing newer products, including several organic sugar substitutes and other products, to satisfy the increasing demand for new products.

Asia-Pacific region dominance can be attributed to the Rise in Health Consciousness

The market in the Asia Pacific has supremacy over the artificial sweeteners market. The changes in lifestyle and the rise in health consciousness among customers contribute to the industry's growth. The Asia Pacific region is exceptionally vibrant due to rapid urbanization, liberal trade policies in the food sector, and diet diversification. Moreover, an increasing purchasing power due to a rise in per capita income is the critical factor offering growth prospects for manufacturers of the artificial sweeteners market in the Asia Pacific region. For instance, countries such as China and India are seeking a rise in urbanization, increasing household incomes, and lifestyle and dietary changes among consumers. Therefore, resulting in increased demand for the industry in the coming years.

Furthermore, the European region will grow at a lucrative rate during the forecast period. The credit for the rise in the area can be increasing consumer awareness of healthy food products and robust food safety laws. In recent years, the region's government has effectively executed various initiatives to improve lives by introducing novel healthy products that can lower diabetes, cholesterol, and obesity. However, this will increase demand for artificial sweeteners, contributing to the growth of artificial sweeteners in the United Kingdom.

Competitive Landscape:

Some major companies operating in the global market are Cargill, Ingredion, Archer Daniels Midland Company, Tate & Lyle, Celanese Corporation, Wilmar International Limited, and DuPont de Nemours, Inc.

Market Summary:

• Products: The Report covers the Global Artificial Sweeteners Market by the platform in 6 viewpoints (Aspartame, Neotame, Sucralose, Acesulfame k, Saccharin, and Others).
• Application: The Global Artificial Sweeteners Market breakup into four viewpoints (Food and Beverage, Direct Sales, Pharmaceuticals, and Others).
• Region: Renub Research report covers by region in 5 viewpoints (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa).
• Key Players: All the major players have been covered from 3 Viewpoints (Overview, Recent Developments, and Revenue) Cargill, Ingredion, Archer Daniels Midland Company, Tate & Lyle, Celanese Corporation, Wilmar International Limited, and DuPont de Nemours, Inc.

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