Global Candle Market, Size, Forecast 2024-2030, Industry Trends, Growth, Share, Outlook, Impact of Inflation, Opportunity Company Analysis

Global Candle Market Size

The rising awareness of home décor has multiplied candles beyond functional lighting, positioning them as essential aesthetic elements that infuse homes with ambiance and warmth. This trend reflects a commitment to crafting personalized and comfortable living spaces, particularly embraced by millennials and younger generations. Concurrently, the surge in interest in healthy being and self-care has intensified the demand for scented candles, substantially aromatherapy types recognized for their calming and mood-boosting fragrances. As consumers increasingly prioritize experiential consumption, candles become versatile conduits for sensory experiences, providing relaxation, romance, or celebration in a world wherein significant stories hold more value than material possessions.

Further, the global candle market is witnessing considerable product diversification, transcending conventional paraffin wax options to embrace eco-friendly options like soy wax, beeswax, and vegetable wax. This shift caters to the increasing demand from environmentally aware consumers. Simultaneously, the posh candle segment is prospering, with manufacturers providing exclusive fragrances, sustainable substances, and sophisticated packaging. E-commerce platforms and direct-to-consumer sales have performed a pivotal function in this evolution, supplying customers with convenient access to various candle alternatives while circumventing traditional retail channels. This dynamic panorama underscores a broader industry trend towards sustainability, luxury, and streamlined accessibility in the candle market.

Besides, the candle market share is experiencing growth propelled by rising disposable earnings, particularly in Asia and the Middle East, where increased spending power is fueling market growth. Concurrently, the heightened use of candles in hospitality and occasions, with hotels, eating places, and event planners incorporating them to craft exclusive atmospheres, amplifies the demand. Also, the long-lasting cultural and religious importance of candles throughout the globe ensures a constant demand for particular types and patterns, as candles remain critical to various ceremonies and rituals.

Growth Driver in the Global Candle Market

Rising Demand for Aromatherapy and Wellness Products

The growing awareness pertaining to mental healthcare as well as health in general has led to an amplified demand for aromatherapy candles. Retailers apply essential oil candles to light up their customers’ comfort, stress free and serene atmosphere. Candle that are used for aromatherapy, for example, Help is telling lavender, eucalyptus, chamomile and so on are well known in the market. From the busy world, everyone is looking forward to having a peaceful time and this can be by burning candles and this has been boosted by the premium and the natural Candles. Continued movement towards the buying of wellness-oriented products, will further propel the global candle market over the years to come. January 2022, The Yankee Candle Company, Inc. has introduced the new Yankee Candle® Well Living Collection – a range of home fragrances dedicated to helping create the perfect mood for renewal and revitalization.

Growing Home Décor Trend

Another factor that can be regarded as the primary growth factor for the global candle market is increased use of candles as the decorative objects in homes and offices. Owing to higher appreciation of interior design, candles are now applied primarily for the sake of aesthetics as well as to enhance the atmosphere. From simple to avant-garde to luxurious and even fragranced, candles have already become a must-have item for homeowners of the latest generation. This trend is embraced by upcoming and existing home styling platforming, social media influencers, and bloggers recommending use of candles to improve any living space. Due to increasing concern with outlooks of homes, this aspect is keeping on driving the global market for candles. Exclusive Dollar General Value Line New 2024 range of affordable luxury home fragrances developed by Harry Slatkin at Slatkin + Co. This collection is name at Club 92. The first eight fragrances released during the launching of Club 92 were Very Vanilla Cupcake, Crisp Apple, Fresh Cotton Skies, Mango Key Lime, Jasmine Blossom, Eucalyptus Mint, among others.

Increasing Popularity of Eco-friendly Candles

The current trend of going green has compelled consumers to go for natural and biodegradable candle materials like soy wax, beeswax and coconut wax. The earlier recognized environmentally sensitive nature of paraffin wax candles has prompted increased awareness hence the production and use of the more environmentally friendly candles. Those being conscious of the environment want candles that are made from natural nontoxic ingredients, and their containers should be recyclable products and the process of making them not involve the use of animal products. Lanting this trend is making manufacturers to diversify and produce more environment friendly candles which are helping the overall growth of the candle market all over the world.

Paraffin wax dominates the global candle market

The global candle market is fragmented into Plam Wax, Soy Wax, Bees Wax, Paraffin, and Others by wax type. Paraffin wax is the dominant force in the international candle market, holding sway because of its considerable availability, cost-effectiveness, and ease of production. This petroleum-derived wax has long been preferred for its capability to produce steady and vivid flames, making it a reliable choice for numerous candle types. Despite the increasing recognition of effective alternatives like soy, beeswax, and vegetable waxes, paraffin's market dominance persists, particularly in industrially produced candles. Its versatility, affordability, and established manufacturing infrastructure contribute to its continued prevalence, reflecting stability between purchaser preferences, enterprise practices, and financial concerns in the ever-evolving candle market.

The economic category is pervasive in the global candle market, representing a dominant force driven by cost-conscious consumer preferences

By category, the global candle market is categorized into economical and luxury. The economic category has a significant impact on the worldwide candle market. As budget-friendly alternatives, candles in this category cater to a wide demographic, ensuring sizable accessibility. Characterized by affordability without compromising quality, these candles are regularly mass-produced and extensively available, resulting in a widespread market share. The dominance of the economic class reflects the global demand for practical, cost-effective illumination solutions. Despite the emergence of premium and specialty candles, the long-lasting popularity of economic choices underscores the significance of cost sensitivity and affordability in shaping purchaser selections in the dynamic panorama of the candle market.

Container candles have become the leading type of candles in the worldwide market

By product, the global candle market is divided into Votive, Container Candle, Pillars, Tapers, and Others. Container candles have asserted dominance in the international market, emerging as a widespread need due to their convenience, safety, and aesthetic appeal. This section encapsulates candles housed in jars, tins, or different containers, presenting a contained, mess-free experience and eliminating concerns associated with traditional free-standing candles. The versatility of box candles caters to diverse purchaser alternatives, from scented types to decorative designs. The benefits of storage and transportation further fuel their popularity. As customers increasingly seek realistic and elegant home decor solutions, the dominance of container candles underscores their necessary function in shaping the modern candle market, blending capability with visible charm.

Supermarket & hypermarket dominance underscores their pivotal position in steering the trajectory of the global candle market

By distribution channel, the global candle market comprises Online Retail, Specialty Stores, Supermarkets and hypermarkets, Departmental Stores, and Institutional Sales. Supermarkets and hypermarkets dominate the worldwide candle market, offering unrivaled accessibility and comfort. This retail landscape presents numerous candles, from everyday necessities to distinctive items, fostering sizable purchaser alternatives. The one-stop-store model guarantees outstanding presentations, encouraging impulse purchases and deepening market penetration. With substantial reach, streamlined logistics, and competitive pricing, these retail giants wield significant effects, shaping consumer options and playing a vital position in the distribution chain.

United States Candle Market

The candle market in the United States radiates a warm glow, evidenced by a 2023 National Candle Association survey revealing that 74% of Americans own candles, with 39% lighting them weekly. Aligning seamlessly with the American penchant for crafting relaxed and personalized domestic environments, candles become essential temper-setters for rest, romance, or celebration. Seasonal festivities, including Christmas, Thanksgiving, Diwali and Halloween, create a surge in demand for intertwining candles with cultural consolation. DIY trends amplify candle making, while the luxurious section flourishes, driven by a desire for sensory experience and extended home decor. Sales figures, various services, strong retail channels, manufacturing prowess, and effective marketing techniques light up the thriving and multi-faceted US candle market.

China Candles Market

The candle market in China is witnessing significant growth due to increasing consumer interest in home décor, wellness products, and gifting trends. Rising disposable incomes and urbanization are driving demand for scented and decorative candles, especially in urban areas. The growing popularity of aromatherapy and wellness-focused lifestyles has boosted the demand for premium, eco-friendly candles made from natural ingredients like soy and beeswax. Additionally, China's expanding e-commerce sector allows consumers easier access to a wide variety of candle products. The market is also supported by local and international manufacturers offering diverse and innovative candle options. Le Labo, in May 2023, opened its space in the historical Shikumen building, which is situated in Shanghai’s Xintiandi district. The store was set up to sell Le Labo’s extended range of scented products.

Saudi Arabia Candles Market

The candle market in Saudi Arabia is expanding due to rising consumer demand for home décor and wellness products. With an increasing focus on aromatherapy and relaxation, scented candles have gained popularity for their calming effects and aesthetic appeal. The growing middle class, urbanization, and higher disposable incomes are driving demand for premium and luxury candle brands. Additionally, Saudi Arabia's expanding retail and e-commerce sectors make a variety of candle products more accessible to consumers. The market also benefits from a growing interest in eco-friendly and natural candles, aligning with global sustainability trends. Nov 2023, Studio Nada Debs has collaborated with House of Today to release an exclusive candle.

Competitive Landscape

Portmeirion Group PLC, Newell Brands Inc., Estée Lauder Companies Inc., Lalique Group SA, Bath & Body Works, Inc., MVP Group International, Inc., Diptyque Paris, NEST New York, Thymes, LLC, and Village Candle are prominent in the global candle market.

In January 2023, Diptyque launched a new line of scented candles inspired by nature. The line functions pine needles, fig leaves, and jasmine. 

In March 2023, Yankee Candle released a new line of scented candles made with sustainable soy wax. The line functions several scents, including lavender, vanilla, and citrus.

Wax Type – Global Candle Market breakup in 5 viewpoints:

1.    Plam Wax
2.    Soy Wax
3.    Bees Wax
4.    Paraffin
5.    Others

Category – Global Candle Market breakup in 2 viewpoints:

1.    Economical
2.    Luxury

Product – Global Candle Market breakup in 5 viewpoints:

1.    Votive
2.    Container Candle
3.    Pillars
4.    Tapers
5.    Others

Distribution Channel – Global Candle Market breakup in 5  viewpoints:

1.    Online Retail
2.    Specialty Stores
3.    Supermarkets & Hypermarkets
4.    Departmental Stores
5.    Institutional Sales

Country – Market breakup in 26 Countries Candle Industry viewpoints:

1.    North America

1.1    United States
1.2    Canada

2.    Europe

2.1    France
2.2    Germany
2.3    Italy
2.4    Spain
2.5    United Kingdom
2.6    Belgium
2.7    Netherland
2.8    Turkey

3.    Asia Pacific

3.1    China
3.2    Japan
3.3    India
3.4    Indonesia
3.5    South Korea
3.6    Thailand
3.7    Malaysia
3.8    Australia
3.9    New Zealand

4.    Latin America

4.1    Brazil
4.2    Mexico
4.3    Argentina

5.    Middle East & Africa

5.1    Saudi Arabia
5.2    UAE
5.3    South Africa

6.    Rest of the World

All the Key players have been covered from 3 Viewpoints:

•    Overview
•    Recent Development
•    Revenue Analysis

Company Analysis:

1.    Portmeirion Group PLC
2.    Newell Brands Inc.
3.    Estée Lauder Companies Inc.
4.    Lalique Group SA
5.    Bath & Body Works, Inc.
6.    MVP Group International Inc.
7.    Diptyque Paris
8.    NEST New York
9.    Thymes, LLC
10.    Village Candle

Report Details: