Global Chicken Market Size by Production (United States, Brazil, China, European Union, Mexico, Thailand, United Kingdom, Japan, South Africa, Philippines, Canada, South Korea, Saudi Arabia, Iraq, Angola, Cuba, and Others), Consumption Market & Volume (United States, China, Brazil, European Union, Mexico, Japan, United Kingdom, Thailand, Philippines, South Africa, Saudi Arabia, Canada, South Korea, Iraq, Cuba, Angola, and Others), Import, Export and Company Analysis 2024-2032

Global Chicken Market Size

Global Chicken Market size is expected to be US$ 253.25 Billion by 2032 from US$ 151.92 Billion in 2023, with a CAGR of 5.84% from 2024 to 2032.

Poultry are domesticated birds such as chicken, duck, turkey, and geese, which provides food and fiber. Global Chicken Market is expected to witness significant growth over the forecast period, owing to increasing global population and purchasing power of people. Chicken meat is the most preferred meat among beef, pork, and other red meat, and is comparatively less expensive. Increasing production and consumption of chicken meat compared to other meat products is expected to drive growth of the market over the forecast period. For instance, according to the American National Chicken Council Statistics, published in September 2022 the per capita consumption of total red meat was 111.5 pounds, whereas, per capita consumption of poultry meat was 115.1 pounds in 2022, across the globe.

Chicken is becoming more and more popular. Major economies from Brazil to China are shifting to poultry from traditionally favored meats. In fact, over the decades, poultry has become the most-consumed livestock commodity in the world, especially in developing and emerging markets. In 1960 total chicken consumption was less than 10 million tonnes, and by 2021 it had climbed to more than 120 million tonnes. By 2050, it is predicted to reach 180 million tonnes. That will have been a 1,200% increase from 1960 to 2050. That’s more than 3 times the growth rate of pork and 10 times that of beef, according to US government data. Chicken is on track to account for 41% of all meat eaten by 2030.

Global Chicken Consumption Survey

• In 2021, 68.1 pounds of chicken per person were available for human consumption
• In 2024, FAS projects per capita chicken meat consumption to reach 38.5 kg in Canada.
• In 2021, China consumed 25 million tons of poultry
• Brazil domestic chicken consumption in 2023 at 10.06 MMT.
• In 2023, Mexico's chicken meat consumption was estimated at 4.8 million metric tons (MMT), a 4% increase from 2022.
• In 2020, Chicken was the most popular meat in homes, accounting for 54% of household consumption (up 4% from 2019).
• In 2022, the average UK resident consumed 30.5 kilograms of poultry meat per person.
• In 2019, the average Thai consumer ate 28–29 kilograms of chicken per year. According to Organization for Economic Co-operation and Development (OECD) and the United Nations’ Food and Agriculture Organization (FAO), Humanity currently raises and slaughters a staggering 74 billion chickens each year, which will jump to around 85 billion annually by 2032, a 15 percent increase. 

Growth Driver in the Global Chicken Market

Rising Global Population and Increasing Protein Demand

As the global population continues to grow, the demand for affordable and accessible sources of protein is rising, with chicken being one of the most widely consumed meats. Chicken is considered a healthy, lean source of protein, appealing to health-conscious consumers. Additionally, chicken is often more affordable than other meats like beef or pork, making it a staple in many countries. As incomes rise in developing nations, the demand for chicken is expected to increase further, contributing to the global growth of the chicken market.

Expansion of Quick Service Restaurants (QSRs)

The global expansion of fast-food chains and quick-service restaurants has significantly boosted the demand for chicken products. Chicken is famous in QSR menus, from fried chicken to chicken sandwiches and nuggets. This demand is particularly evident in emerging markets where Western-style fast food is gaining popularity. The convenience, affordability, and wide variety of chicken-based meals offered by QSRs have made it a preferred choice for many consumers, thereby driving the growth of the global chicken market. Jan 2022, Jubilant Foodworks Ltd (JFL), which is also a master franchise of brands such as Domino Dunkin' Donuts, will open two more Popeyes restaurants in Bengaluru.

Growing Consumer Preference for Organic and Free-Range Chicken

As consumers become more health-conscious and concerned about animal welfare, organic and free-range chicken demand has surged. Organic chicken is raised without antibiotics, hormones, or synthetic feed, aligning with the growing consumer preference for natural and sustainable food options. Free-range chickens are given more space to roam, appealing to consumers who prioritize ethical farming practices. This trend is particularly strong in developed countries, where consumers are willing to pay a premium for higher-quality, ethically sourced chicken, driving global growth. In 2021, Diana Food announced the launch of a range of Organic and Animal Welfare Poultry solutions specifically developed to meet the rising demand for ethical food and drink among consumers worldwide.

United States Chicken Meat Market

Chicken is one of the most popular foods on Earth. It is a great source of protein, and it is significantly less expensive when compared to other types of meat, such as beef and seafood. Therefore, there are a lot of people who eat chicken regularly. The country that consumes the greatest amount of chicken is the United States. Every year, the United States consumes approximately 15,000 metric tons of chicken, placing it significantly in front of the second-place region. The United States adds chicken to just about everything. For example, a lot of people consume chicken wings when they watch sporting events. 

Chicken stock is also a popular ingredient in soup. People even stuff chicken with other types of ingredients. Therefore, chicken is incredibly popular in the United States. For example, a lot of people consume chicken wings when they watch sporting events. Chicken stock is also a popular ingredient in soup. People even stuff chicken with other types of ingredients. March 2023: Tyson® brand introduces chicken sandwiches and sliders, bringing restaurant-quality taste to home. The new Tyson Chicken Breast Sandwiches and Sliders are available in Original and Spicy. The new product is available in the frozen snacks section at retailers nationwide.

Europe Chicken Market

The chicken meat market in Europe is experiencing steady growth, driven by rising consumer demand for protein-rich, affordable food options. Health-conscious consumers favor chicken for its lean qualities compared to red meat. The increasing popularity of ready-to-cook and processed chicken products is fueling market expansion. The shift towards sustainable and ethically sourced poultry is also influencing consumer choices, prompting producers to adopt organic and free-range practices.

Germany Chicken Meat Market

The chicken meat market in Germany is witnessing significant growth, driven by increasing consumer preferences for lean protein sources and the rising popularity of healthy eating habits. German consumers are opting for chicken over red meat due to its perceived health benefits and versatility in cooking. The demand for processed and ready-to-eat chicken products, such as marinated and frozen options, is also on the rise. Additionally, there is a growing focus on sustainability and animal welfare, leading to increased interest in organic and free-range chicken products. This trend is encouraging producers to adopt more ethical farming practices to meet consumer demands. June 2023: Vion is setting up two geographical units – one for Germany and the other for its operations in the Benelux markets.

Asia Pacific Chicken Meat Market

The Asia Pacific chicken meat market is experiencing robust growth, fueled by rising population and increasing protein consumption. As consumers shift towards healthier diets, chicken is favored for its affordability and versatility. The demand for processed chicken products, including ready-to-eat meals, is also growing. Additionally, urbanization and improving distribution channels enhance access to chicken products, further driving regional market expansion.

India Chicken Meat Market

The chicken meat market in India is rapidly expanding, driven by a growing population and increasing health consciousness among consumers. As people shift towards protein-rich diets, chicken is emerging as a preferred choice due to its affordability and versatility in various cuisines. The rise of quick-service restaurants and fast-food chains further boosts demand for chicken products. Additionally, poultry farming techniques and distribution network advancements have improved the supply chain, making chicken more accessible. The market is also witnessing a growing interest in organic and free-range chicken, reflecting changing consumer preferences towards sustainability and animal welfare practices. Sep 2022, Delfrez, a leading omnichannel fresh meat brand, has launched a range of Ready-to-Eat and Ready-to-Cook meat products in Chicken, Mutton, and Marinades.

Worldwide Chicken Meat Company Analysis

The Kraft Heinz Company, Tyson Foods, Inc., Pilgrim's Pride Corporation, Danish Crown Group, BRF S.A, WH Group, Hormel Foods Corporation and Wens Foodstuff Group are the prominent player in the Chicken Meat Market.

Chicken Meat Company News 

• January 2023: Suguna Foods' brand Delfrez which offers processed poultry and mutton products is set to foray into select cities across North, West, and the rest of South India in 2023.
• February 2023: Morning Star and Pringles combine iconic flavors in first-of-its-kind plant-based CHIK'N Fries. All-new MorningStar Farms® Chik'n Fries are available in two delicious Pringles® flavors: Original and Scorchin' Cheddar Cheeze.
• November 2023: Tyson Foods announced plans to build new production facilities in China and Thailand, and expand its facility in the Netherlands. The latest expansions, adds over 100,000 tonnes of fully cooked poultry capacity. The new plant in China and Thailand is expected to create more than 700, 1000 jobs respectively and the European expansion will add more than 150 jobs.
• March 2023: Tyson Foods has announced the opening of a new Information Technology (IT hub) in Lisbon, Portugal within our international practice to leverage quality talent to help deliver the latest ideas for human and food safety.
• March 2023: Kraft Heinz Company and BEES announced an expanded partnership to propel the B2B marketplace, with the ambition to unlock 1 million potential new points of sale across LATAM for the Company, specifically to enhance its footprint in Mexico, Colombia and Peru. 
• July 2022: Cargill Incorporated partnered with Continental Grain Company to acquire Sanderson Farms. Upon completion of the acquisition, Cargill and Continental Grain will combine Sanderson Farms with Wayne Farms, a subsidiary of Continental Grain, to form a new, privately held poultry business. The combination of Sanderson Farms and Wayne Farms will create a best-in-class US poultry company with a high-quality asset base, complementary operating cultures, and an industry-leading management team and workforce.
• December 2022: Suguna Foods Private Limited announced their official partnership with Kerala Blasters FC in Indian Super League Football aiming to build awareness for the brand and engage with target audience through various campaigns.
• October 2022: Delfrez, processed food division from Suguna Foods, opened its chain of outlets in Thane & Navi Mumbai. The store offers rich and hygiene friendly processed meat option for customers. 

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