Topics Covered in this Database
This research report covers following Markets, Regions and Segments :
1. Executive Summary
2. India Advertising landscape Insights
- Majority of marketers were increasing their ad spends
- India became the tenth largest advertising market in 2018
3. Advertising Spend by Country in (US$ Million), 2018E – 2019E
4. Marketers Top Priorities
- The clamor for a cross-platform measurement metric increased
- Spends moved increasingly towards media with direct consumer connect
- There was a move towards project based engagement
- Processes were centralized
- Top 10 Agency Reckoner by Rank, 2017- 2018
- Marketers Top Priorities For 2019
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5. Digital Advertising
- Globally, digital advertising was led by technology and consulting companies
- Search advertising moved to e-commerce platforms
- Marketing technologies (MarTech) investments increased and led to deal volumes
- Ad fraud mattered more
- In-housing the digital media buying function has begun
- Top 10 Ad Agency Networks Worldwide by Company Revenues in US$ Billion, 2017
- Top 5 companies by Estimated Share of US Digital Advertising Revenue in Percent,2018 - 2019
- Budget Allocations Percentage in 2017-2018
- Respondents in Percent
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