India Air Purifier Market shall grow at a CAGR of 28.51% due to rising awareness about the health risks of air pollution and increasing city pollution levels
05 Sep, 2023

The India Air Purifier Market will reach US$ 1169.10 Million by 2030. India is approaching a critical phase of severe air pollution, characterized by a significant deterioration in the country's already notorious air quality. The persistent issue of air pollution in India continues to worsen without any indication of abating. The rise in pollution has led to an increase in the uptake of air purifiers, particularly in major cities. Indian Medical experts have called the situation a medical emergency in the air. Air pollution poses a significant environmental concern in India. Air pollution in India originates from industrial emissions, vehicle exhaust, agricultural practices like stubble burning, household use of traditional fuels, and construction activities. These sources emit particulate matter, sulfur dioxide, nitrogen oxides, and volatile organic compounds into the air.

Therefore, air purifiers have become crucial for improving indoor air quality and addressing polluted air's negative impacts. Also referred to as air cleaners, they effectively eliminate harmful pollutants and contaminants, ensuring the air is safe to breathe. In addition, air purification can eliminate odors and remove hazardous particles like Asbestos. Inhaling clean air can even contribute to a longer lifespan.

India's largest cities, including Delhi, Kolkata, and Mumbai, were ranked among the nations with the poorest air quality in The State of Global Air Report 2022. These cities topped the list of the most polluted locations according to the World Air Quality Index 2022, alongside smaller cities like Kanpur and Rohtak. Shockingly, up to 12 out of the 15 cities in Central and South Asia with the lowest air quality were in India. Moreover, the concerning air pollution extends beyond significant towns, with over 76% of Indians residing in areas where ambient air quality standards consistently exceeded. As a result, the rising air pollution levels have spurred increased consumer demand for air purifiers in India. Consequently, the forecast period anticipates a surge in the India air purifier market in response to these alarming trends.

Air purifiers have become increasingly affordable and accessible to a broader population thanks to competitive pricing. Air purifiers offer a protective solution, particularly for individuals with respiratory issues or allergies. The rise of the India air purifier market can also be attributed to the COVID-19 pandemic, as people seek ways to minimize the risk of airborne transmission.

Report Details:

The future looks promising for Type1 (HEPA+Carbon) segment in the India air purifier market.

The Type 1 (HEPA+Carbon) air purifiers have gained popularity due to their effectiveness in removing a wide range of pollutants, catering to the concerns of respiratory health-conscious individuals. With the escalating pollution levels in urban areas, air purifiers have become a necessity, leading to a surge in demand for HEPA+Carbon purifiers that efficiently filter both solid and gaseous pollutants. Moreover, advancements in technology and increased market competition have made these purifiers more affordable and accessible to a larger population. Consequently, factors such as pollution awareness, health concerns, the impact of the pandemic, and affordability have collectively contributed to the significant growth of the Type 1 (HEPA+Carbon) category in the Indian air purifier market.

Technology – The India air purifier market has been covered from 5 viewpoints:

1.    Type-I (HEPA + Carbon)
2.    Type-II (HEPA + Carbon + Ionizer)
3.    Type-III (HEPA+ Carbon + UV)
4.    Type-IV (HEPA + Carbon + Electrostatic)
5.    Type-V (HEPA + Carbon + Ionizer + UV Light + Electrostatic)

Fixed air purifiers shall experience a surge in demand in the coming years.

Fixed air purifiers shall see a surge in demand due to rising awareness of indoor air quality and its impact on health, increasing pollution levels, advancements in air purification technology, and the convenience they offer. They provide a continuous and effective solution to maintain clean indoor air and combat pollutants, making them appealing to consumers. Innovative filtration systems make them versatile and efficient, and their ease of use adds to the India air purifier market's appeal.

Mounting Type – The India air purifier market has been covered from 2 viewpoints:

1.    Fixed 
2.    Portable

The online distribution in India air purifier market has witnessed significant growth attributed to convenience, availability, and access to reviews and ratings.

Online platforms provide convenience, wide availability, access to reviews and ratings, and competitive pricing propelling the growth of Air purifier market in India. Consumers find it convenient to browse and purchase air purifiers online from home, with 24/7 accessibility. Online platforms offer a diverse range of air purifiers for consumers to compare products, features, and prices. Therefore, customers can make informed decisions and choose products with higher customer satisfaction. Online distribution offers competitive pricing and discounts due to lower overhead costs.

Distribution Channel – The India air purifier market has been covered from 3 viewpoints:

1.    Small Retailers
2.    Modern Retail/ MBO
3.    Online

The prevalence of air pollution in commercial areas has led to significant demand in the India air purifier market.

Businesses recognize the importance of a healthy indoor environment, and commercial areas experience high air pollution due to industrial emissions, traffic, and chemicals. Commercial spaces are embracing air purifiers to counter these challenges and adding to the rise in the India air purifier market. Stricter regulations and guidelines regarding indoor air quality, occupational health, and safety have also fuelled their commercial use. Air purifiers with advanced filtration systems, like HEPA filters and UV-C technology, are famous for capturing and neutralizing airborne viruses, aiding the upsurge of the India air purifier market.

End Users – The India air purifier market has been covered from 3 viewpoints:

1.    Commercial
2.    Residential
3.    Industrial

The surge in air purifiers in Mumbai can be due to the city's elevated air pollution levels, particularly during the winter.

Mumbai, a central industrial hub, faces air pollution from industrial emissions, vehicle exhaust, construction activities, and geographical factors. Air purifiers are popular in the city for improving indoor air quality by removing pollutants and allergens. They use filters to capture particles, and some models have enhanced purification technologies fuelling the rise of the India air purifier market. While air purifiers can reduce indoor air pollution, addressing outdoor pollution is crucial. Proper selection, maintenance, and filter replacement are essential for optimal performance. Consulting experts and following guidelines maximize air purifiers' benefits in Mumbai's challenging pollution scenario, which is favourable for the India air purifier market growth.

By State- The India air purifier market has been covered from 10 viewpoints

1.    Pune
2.    Chennai
3.    Delhi NCR
4.    Mumbai
5.    Bangalore
6.    Hyderabad
7.    Ahmadabad
8.    Surat
9.    Jaipur
10.    Others

Competitive Landscape.

Blue Star Limited, Honeywell Automation India Ltd, L.G. Electronics India Pvt Ltd, Philips India Ltd, Sharp Business System India Pvt Ltd, Xiaomi Technology India Private Limited, and Dyson are critical players in the India air purifier market.

The report examines all seven companies from three different perspectives.

•    Company Overview
•    Recent Developments
•    Financial Insight

By Company Analysis

1.    Blue Star Limited
2.    Honeywell Automation India Ltd
3.    L.G. Electronics India Pvt. Ltd
4.    Philips India Ltd
5.    Sharp Business System India Pvt Ltd
6.    Xiaomi Technology India Private Limited
7.    Dyson

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