India Built-in Kitchen Appliances Market Forecast Report by Product Type (Built-In Ovens, Built-In Hobs, Built-In Hoods, Built-In Refrigerators, Built-In Dishwashers), Distribution Channel (Multi-brands Stores, Supermarkets/Hypermarkets, Online Stores, Others), End-User (Residential, Commercial), Regions (North India, Southern, Western, Eastern), Top States and Company Analysis 2024-2032

India Built-in Kitchen Appliances Market Size

India Built-in Kitchen Appliances Market Outlooks

Built-in kitchen appliances are meant to be integrated into the cabinetry within the kitchen, providing a sleek and space-saving solution that complements the overall aesthetic of the kitchen. The category includes appliances such as built-in ovens, cooktops, refrigerators, dishwashers, and range hoods, engineered specifically for installation in units within the kitchen. Such design fosters an ordered and streamlined look, perfect for modern kitchens where functionality and aesthetics must exist together.

In India, the demand for built-in kitchen appliances is increasing rapidly, particularly in urban areas. This is mainly due to changing lifestyles and the need for modern and efficient kitchen solutions. Homeowners are particularly drawn to these appliances in modular kitchen setups, as they enhance the cohesive and sophisticated look of the space. Built-in ovens and cooktops are popular because of their advanced cooking functions and user-friendly operation, while dishwashers and refrigerators greatly help in household chores, thus saving time and effort. Most of these appliances are also designed to be energy-efficient, which can help save on utility bills. As urbanization continues, with a rising disposable income and an increasing preference for convenience, the demand for built-in kitchen appliances in India is rapidly growing, and they are emerging as an essential component of modern kitchen design.

Growth Driver in the India Built-in Kitchen Appliances Market

Urbanization and Lifestyle Change

The rapid urbanization in India is one of the primary growth drivers for the built-in kitchen appliances market. More people are moving into cities and therefore there is a great need for modern, compact, and efficient kitchen solutions suitable for smaller modular homes. Built-in appliances maximize space and offer a clean, integrated look appealing to urban dwellers seeking convenience and style. The increased lifestyles of time-saving, smart living, and luxury have led to increased use of these high-tech appliances among middle and upper-class households. As per the United Nations, the population residing in urban areas in India, according to the 1901 census, was 11.4%, increasing to 28.53% by the 2001 census, and is now 34% in 2017, according to the World Bank. In 2030, 40.76% of the India population will reside in urban areas.

Rising Disposable Income and Affluent Consumer Base

With growing disposable income, particularly in urban areas, Indians are looking for premium and technologically advanced built-in kitchen appliances. Consumers are ready to spend on high-quality, energy-efficient products offering long-term value, improved convenience, and aesthetic appeal. This trend is particularly visible in high-income groups who seek modern sophisticated kitchen designs and are more inclined towards automation and smart technology in their homes. The increasing affordability of such appliances encourages their adoption across various income segments, thereby expanding the market further. India's per capita net national income was steady (2011-12), and prices rose by 35.12 percent from Rs. 72,805 in 2014-15 to Rs. 98,374 in 2022-23.

Focus on Modern Kitchens and Home Renovations

Home renovations, especially modern kitchen overhauls, are gaining popularity in India, and the demand for built-in appliances is rising. The preference for fashionable and efficient kitchens has become a growing need for homeowners, leading to a higher demand for built-in appliances over the stand-alone type. This approach is more on functionality, organization, and aesthetics, which makes the built-in appliance more desirable. Architects and interior designers have also contributed significantly to promoting the use of these appliances by incorporating them into their designs. The trend is most prevalent in high-end residential developments and luxury homes, thus driving the growth of the market. For now, AGL has introduced the company to a new range of products called Kitchen and Bathroomware as of September 2024. It enhances its catalogue by introducing about 60 new products manufactured strongly at house level with a dedicated research and development team. Thus, ensuring high customer quality in improving its offerings.

Challenges within the India Built-in Kitchen Appliances Market

High Inaugural Cost and in affordability Issues

One of the main challenges in the Indian built-in kitchen appliances market is the cost. Built-in appliances are more expensive than their standalone counterparts due to professional installation and customization requirements. They may provide long-term benefits, but this high initial cost is not something that middle-class families or low-budget individuals can afford easily. While the demand is increasing among high-income groups, affordability is a concern for such high-end, space-saving solutions, which cannot be easily implemented across the board in rural and semi-urban areas.

Limited Awareness and After-Sales Services

Although the products are gaining popularity, most consumers in India are still not aware of the benefits of built-in kitchen appliances. There is a need for greater awareness about their functionality, energy efficiency, and long-term value. Moreover, after-sales support and maintenance services are usually limited, especially in smaller towns and rural areas. This may raise concerns about appliance servicing and repair, which may discourage potential buyers. The market requires excellent education and better service infrastructure to overcome these challenges and foster wider adoption.

Uttar Pradesh Built-in Kitchen Appliances Market

The state of Uttar Pradesh is one of the largest and most populous states in India, and steady growth in the built-in kitchen appliances market can be seen due to urbanization, increasing disposable incomes, and changing consumer preferences. Growing middle-class families are opting for modern, convenient, and space-saving kitchen solutions, making built-in appliances like ovens, dishwashers, and cooktops increasingly popular. The state's expanding real estate sector with new residential projects and smart homes further boosts demand. As consumers become increasingly aware of the benefits of built-in appliances, the market is likely to expand, especially in cities like Lucknow and Noida. Sep 2024, Five major property markets in Uttar Pradesh, including Noida and Greater Noida, have 378 stalled housing projects comprising nearly 146,000 units, according to PropEquity. PropEquity data of real estate data analytic firm revealed that as many as 378 housing projects comprising 1,45,880 units are stalled across Noida, Greater Noida, Ghaziabad, Lucknow and Agra in Uttar Pradesh.

Built-in Kitchen Appliances Market in Maharashtra

Maharashtra is the leader in India's built-in kitchen appliances market with strong demand coming from metro cities like Mumbai, Pune, and Nagpur. The increasing propensity of modern urban living, increased income levels, and focus on luxury have increased the demand for integrated kitchen appliances. With increasingly high-end, energy-efficient, and space-saving solutions, the need for refrigerators, ovens, and cooktops is increasing in residential as well as commercial kitchens. Advanced infrastructure and high awareness among consumers in Maharashtra increase the growth in the market. As per MahaRERA's 2023 report, the number of housing projects completed is the highest since it came into existence in the year 2017, touching 3,927.

Tamil Nadu Built-in Kitchen Appliances Market

State of Tamil Nadu has cities like Chennai and Coimbatore which are growing fast in demand for built-in kitchen appliances. With the continuously growing middle class in the state, urbanization requires modern kitchen appliances for convenience, aesthetics, and optimization of space. Tamil Nadu consumers prefer built-in ovens, dishwashers, and cooktops with a focus on higher disposable incomes to upgrade their kitchen experience. The strong manufacturing sector in the state and the presence of major appliance brands are also helping make built-in kitchen appliances more accessible to a larger audience, thereby driving market growth. The Tamil Nadu Housing Board will complete the construction and development of over 3,000 residential and commercial units and layouts under various schemes by the end of 2025. As per the policy note of the Housing and Urban Development Department for the financial year 2024-25, the TNHB is engaged in construction as well as area development projects at various places. Under the Self-Finance Scheme in which allottees are required to deposit in advance the cost of the flats, eight projects of TNHB is under construction in Chennai, Chengalpattu, and Tiruchi for different income groups.

Hyderabad Built-in Kitchen Appliances Market

Hyderabad, Telangana Capital, is fast emerging to be one of the biggest markets for built-in kitchen appliances, as its building industry and affluence is growing. More consumers have been turning to modern, space-efficient living with a heightened demand for luxurious kitchen appliances that are to be neatly fitted into present designs. The city's techie population coupled with new luxury housing developments is prompting the demand for built-in products like smart refrigerators, dish washers, and induction cooktops. Hyderabad has been rapidly shifting focus on modernizing infrastructure and is thus likely to be expanding this market for built-in kitchen appliances as well. Jul 2022: Crompton, a market leader in consumer electricals, recently launched its Built-in Kitchen appliances products in Hyderabad through its exclusive brand outlets 'Crompton Signature Studios'.

Product Type – Market is divided into 5 viewpoint

1. Built-In Ovens
2. Built-In Hobs
3. Built-In Hoods
4. Built-In Refrigerators
5. Built-In Dishwashers

Distribution Channel- Market is divided into 5 viewpoints

1. Multi-brands Stores
2. Supermarkets/Hypermarkets
3. Online Stores
4. Others

End-User- Market is divided into 5 viewpoints

1. Residential
2. Commercial

Regions- Market is divided into 5 viewpoints

1. North
2. Southern
3. Western
4. Eastern

Market breakup in 10 States Built-in Kitchen Appliances Market

1. Uttar Pradesh
2. Maharashtra
3. Tamil Nadu
4. Hyderabad
5. State 5
6. State 6
7. State 7
8. State 8
9. State 9
10. State 10

All the Key players have been covered from 5 Viewpoints:

• Overview
• Key Persons
• Product Portfolio
• Recent Development & Strategies
• Revenue Analysis

Key Players Analysis

1. Whirlpool India Ltd.
2. BSH Household Appliances Manufacturing Private Limited
3. Franke Faber India Private Limited
4. Hafele India Private Limited
5. Miele India Pvt. Ltd.
6. Samsung India Electronics Private Limited
7. Haier Smart Home Co. Ltd.
8. IFB Appliances LTD

Report Details: