Topics Covered in this Database
This research report covers following Markets, Regions and Segments :
1. Executive Summary
2. Growth Drivers
- Rapid infrastructure development drove growth
3. Challenges
- The lack of a reliable universal measurement system and timely permissions from concerned local and regulatory authorities
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4. India Out of Home Media Insights
- OOH media grew in 2018
- Organized retail was the largest category in 2018
- Growth would be driven by the following factors
Figure: India Out of Home Media Revenue (INR Billion), 2017- 2021E
Figure: India largest category in 2018 (Percent)
- Increasing adoption of real-time OOH media solutions was seen in 2018
- 2018 saw large investments in gaming hardware and software
5. Future Outlook
- Composition of OOH
- Naming rights will become an important source of revenue
- Measurement metrics will come into being
Figure: By Category - India Composition of OOH in Percent
Figure: India - Number of Airport, 2018 - 2030
Figure: India Passenger Traffic in Million, 2018-2022E
Figure: Non-Aeronautical Airport Revenues in Percent
Figure: Passenger Traffic Growth Rates in 2018
6. Global Trends
- Global growth remained stable and modest
- Operators continued to invest in digital OOH
- The shift to programmatic ad buying is on-going
- Increased M&A activity
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