India Print Insights, Advertising Volume
Buy NowTopics Covered in this Database
This research report covers following Markets, Regions and Segments :
1. Introduction
2. Executive Summary
3. India Print Media Insights
- Advertising revenues grew
- Ad volumes fell little bit in 2018
Figure: Print Revenue (INR in Billion), 2017- 2021E
Figure: By Segment - Print Revenue in (INR Billion), 2018- 2021E
Figure: Channel Contribution- Print in (INR Billion), 2017-2021E
4. Advertising Volume by States
- Maharashtra and UP had the highest ad volumes
Figure: Top 5 States Contributed Share of Print in Percent
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5. Advertising Volume (Newspapers) by Language
- Hindi and English publications contributed over 60% of newspaper advertising volumes
Figure: Top 5 Ad Categories Contributed Share of Print in Percent
Figure: Advertising Volume Share (Newspapers) by language in Percent
6. Advertising Volume (Magazines) by Language
- Regional languages Continued to Grow Ad Volumes
- 37% of ad volumes drove performance
Figure: Advertising Volume Share (Magazines) by language
Figure: Space on Advertisements in Percent and Total Registered Publications In Numbers
7. Ad Spends by Sector
- Government tender ads were no longer mandated in print
- Importance of events increased
8. Circulation Revenues
- Number of registered publications
- Newspaper circulation grew as per ABC data
- Hindi Publications Contributed of Total Newspaper Circulation
Figure: India Registered Publications in (Number), March 2017- March18
Figure: Contribution of languages Share to total circulation in Percent
9. Content and Viewership
- Million individuals consumed news online
- Print margins were stressed in 2018
Figure: Top 5 Categories Contribution Share in Percent
Figure: States Contribution in Newspaper Advertising in Percent
Figure: Total Magazine Ad Volumes Share in Percent
Figure: India Newspapers Contribution 2018, in Percent
Figure: Newspapers Contribution of Advertising Volumes Share (percent) in 2018
Figure: Magazine Advertising Volumes Share (Percent), in 2018
Figure: Newspapers Advertising Share (Percent), in 2018
Figure: Magazines Advertising Share (Percent), in 2018
10. FDI Norms for Print Media
Figure: MIB increases advertising rates for print media.
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