Topics Covered in this Database
This research report covers following Markets, Regions and Segments :
1. Executive Summary
2. India Radio Insights
- Radio AdEX grew 3% by volume
- 53% of ad volumes came from the top seven cities
- Importance of non-FCT revenues increased
- Investment in digital initiatives grew
- Radio Revenue (INR in Billion), 2017- 2021E
- Top 5 categories on Radio in Percent
3. India Operational Private FM Stations
- India reached Number of operational private FM stations
- Many new smart phones did not come equipped with FM receivers
- Measurement of listenership remained an issue
- News was finally permitted on private FM, but with heavy caveats
- India Private FM Stations in Number, 2018
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4. Future Outlook
- Growth will accelerate in 2019
- Radio brands will be leveraged more
- Radio and audio streaming will increase collaboration
- Ad volumes drove performance
- India Radio Ad Volumes by Cities in Percent
- India Radio Second ages by States in Percent
- Daily Ad Insertions Crossed in Thousand, 2018
- India largest Advertiser on FM Radio in Percent
- Highest Volume Spender on Radio by Top Sector in Number, 2017-2018
5. Global Radio Trends
- Radio begins to collaborate with online streaming
- Programmatic advertising makes a beginning
- Consolidation
- Focus on exclusive content
6. Rule & Regulation
- TRAI issued “Recommendations on Issues related to Digital Radio Broadcasting
- Prasar Bharati announced a collaborative pilot project, ‘Sharing of All India Radio News with Private FM Broadcasters
- AIR to adopt the international Digital Radio Mondiale (“DRM”)
Related Database:
Digital Advertising Market Insights
Digital Media Market Insights
eServices Market Insights
