Topics Covered in this Database
This research report covers following Markets, Regions and Segments :
1. Introduction
2. Executive Summary
3. India Sport Insights
- Indian sports market was valued at over INR 185 Billion
- Media spend on sports increased
- Sports broadcasting
Figure: Indian Sports Segment (INR in Billion), 2017- 2018E
Figure: Media Spends on Sports (In Percent), 2018E
Figure: Most Watched Sport on TV in Percent
4. Viewership of Sports
- Viewership of sports widened
Figure: Viewership share on Sports (In Percent), 2017 - 2018
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5. Media Rights
- Media rights remain the biggest source of revenues
- Sports broadcasters invested heavily in rights
6. Digital Consumption
- Increased sports consumption drove subscription revenues
- Viewership grew not just on broadcasters’ OTT platforms
- Facebook started streaming live sports content in India and globally
- Sports consumption was second only to entertainment on mobile phones
Figure: Viewership share on Sports (In Percent), 2017 - 2018
7. The Business of Leagues
- Indian Premier League cricket (IPL)
- Pro Kabaddi League (PKL)
- Indian Super League football (ISL)
- Ultimate Karate League (UKL)
8. Business Opportunities in Indian Sports
- Emergence of eSports
- Sports goods and equipment market in India
Figure: Sporting Goods and Equipment Exports in (US$ Million),2014 - 2017
9. Training and Talent Acquisition
- Better stadium experiences
- Events around sporting events
10. AR and VR initiatives
- Fan engagement management
11. Governmental initiatives in sports
- Several sports promotional schemes have been implemented
- Khelo India was launched in 2018
- It is believed sports can create 4.3 million jobs by 2022
12. Budget Allocation
Figure: India Budget Allocation in (INR Billion),2016 - 2019
13. Sports Employment
Figure: By Category - Sports Employment in Percent
14. India’s Sports Consumption
- Rethinking the student sportsperson
- Marketing to Female Fans / Consumers
- Stadium of the Future: The Rise of “Smart Arenas
- Online rights are driving media inflation
- Data is being used to engage fans
- Upsurge in female viewership
- Brands invested US$694 million in eSports
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