India Water Purifier Market Forecast Report by Technology (RO Purifier, UV Purifier, Gravity Purifier, Sediment Filter, Water Softener, Others), Distribution Channel (Retail Stores, Direct Sales, Online), End User (Residential, Commercial, Industrial), Region (North & Central, Southern, Western, Eastern), Top Cities and Company 2025-2032

Water purifiers are largely found in households, offices, and industries to ensure clean, potable water access. Cleaners are necessary to keep public health in India, where there are water-borne diseases like cholera and dysentery. In recent times, growing awareness of the health hazards linked to contaminated water has created increased demand for water purifiers, especially in urban areas. The increasing availability of affordable models, advanced filtration systems, and the growing trend of health-conscious consumers has further accelerated the market's growth. Water purifiers are now necessary in Indian homes, contributing to healthier lifestyles.

Growth Driver in the India Water Purifier Market

Rising Water Contamination and Health Concerns

Water contamination is a highly significant issue in India, with a high percentage of regions having unsafe drinking water. This is due to a lot of dissolved solids, bacteria, and industrial pollutants. Therefore, the increasing concern about water-borne diseases has led to increased demand for water purifiers. Consumers are increasingly health-conscious and seek purification solutions to ensure safe, clean drinking water. Growing awareness of the need for quality water and its direct association with health has become a significant growth driver for the water purifier market in India. According to the 2023 report by the United Nations Educational, Scientific, and Cultural Organization, around 37.7 million Indians are afflicted with water-borne diseases every year, and approximately 1.5 million children die from diarrhea. This has increased consumer concerns about the safety of drinking water, thereby encouraging the widespread adoption of water purifiers in households.

Increased Urbanization and Changing Lifestyles

Urbanization in India has led to more nuclear families along with a shift towards modern lifestyle. With the increasing number of urban households, the demand for water purifiers is on an exponential high. People are more willing to invest in health-related appliances, including water purifiers, ensuring that they have clean and safe drinking water. Since urban consumers prefer to be convenient, compact, and advanced water purifiers such as RO and UV systems have become indispensable in many Indian households. By 2036, its Indian towns and cities will have a population of 600 million people, or 40 percent of the population, as against 31 percent in 2011; urban areas would contribute nearly 70 percent to GDP.

Government Initiatives and Awareness Campaigns

This is complemented by the government initiatives in providing clean drinking water. For example, through NRDWP and general support for the village water treatment systems, the government has been a driving force behind water purifiers. Concurrently, national government-backed campaigns on ill health effects of polluted water have catalysed the market for domestic use of water purifiers. With more initiatives and educational programs, consumers are becoming more aware of the need for water filtration, resulting in the growth of this market. The India Water Purifier Market is, to a large extent, fueled by the government's inclusive policies and programs to promote the quality and availability of water across the country. As a pilot program, the government's Common Service Centres (CSCs) initiative seeks to introduce clean and safe drinking water for 50 villages. This also meets the vision of the Prime Minister that water be safe to drink for every citizen by 2024. CSC has tied up with VLEs and is establishing water filtration plants in over 1 lakh villages. They are using filtration technologies developed at BARC for desalination of brackish water and detection of fluoride.

Difficulties in the India Water Purifier Market

Costly Initial Installation and Operating Cost

Advanced products include RO and UV water purifiers which still command a high entry-level cost as much of the Indian water purifier market is still hesitant and more averse to spending too much for a product with some pretty complex technology. Recharge cost like filter replacement, and servicing also add to expenses of owners in some regions of India. Many consumers in rural and semi-urban areas cannot afford these products and services, which limits market penetration in these regions.

Lack of Awareness in Rural Areas

Although urban areas have started to see an uptake in the adoption of water purifiers, rural regions of India still require more awareness about the need for clean drinking water. Many people here either need to be educated about the benefits of water purifiers or cannot afford it. Therefore, water-borne diseases continue to be common in rural areas and thus affect the growth of the market. The manufacturers need some exposure as the distribution network and awareness programs are limited.

North India & Central Water Purifier Market

Steadily growing, the North India & Central Water Purifier Market has growth, triggered by urbanization, high disposable incomes, and awareness regarding the water contamination issue. The cities of Delhi, Chandigarh, Jaipur, and Lucknow are driving the demand for water purifiers due to an awareness and demand for health and clean drinking water. High water pollution levels in many regions involving industrial contaminants make water purifiers such as Reverse Osmosis (RO) and UV systems indispensable. Moreover, government initiatives regarding clean drinking water also boost the market even though it is difficult to reach affordability in some rural areas. For example, ammonia levels in the Yamuna River in India's Capital, Delhi, are now so high that they are said to have exceeded 2.5 parts per million. Between May 2023 and June 2024 alone, MPCB issued about 20 directives to sugar industries to control water pollution within their regions. Southern states will also be pivotal in the market expansion trend. The higher consumer awareness regarding the benefits of clean water and the increasing construction of commercial establishments in southern cities would impact regional demand throughout the forecast period.

Southern India Water Purifier Market

The Southern India Water Purifier Market is growing rapidly, backed by the increasing urban population in the region and the rising level of waterborne diseases awareness. Chennai, Bangalore, Hyderabad, and Kochi are very essential markets for water purifiers because the people here seek pure, safe, and reliable sources for drinking water. High TDS levels, bacteria contamination, and so forth have given momentum to the demands for reverse osmosis and UV filter-based water purifiers. With rising incomes and modern way of living becoming more popular in the region, demand for high-end purification systems is also on an increase. Low-cost models are being launched by producers, which increases market growth. However, there still is a lot to be achieved in terms of affordability as well as availability of service in rural locations.

Western India Water Purifier Market

The Western India Water Purifier Market is booming, led by growing urbanization, industrialization, and growing health consciousness in cities such as Mumbai, Pune, Ahmedabad, and Surat. High levels of salinity, dissolved solids, and industrial pollutants characterize the water quality of this region, thereby creating an incentive for consumers to spend money on modern purification technologies such as Reverse Osmosis (RO) and UV purifiers. As disposable incomes rise, consumers prioritize clean water's health benefits, fueling demand. Additionally, the increasing trend of modern home appliances and the growing middle class contribute to market expansion. Despite this, rural areas still need help with affordability, limiting the full market potential.

Eastern India Water Purifier Market

The growth momentum in the Eastern India Water Purifier Market is steadily increasing due to growing awareness of contamination and the rising demand for clean drinking water. Major cities such as Kolkata, Bhubaneswar, and Patna witness increased demand for water purifiers due to the heightened presence of pollutants like arsenic and bacteria in the water supply. Advanced purification systems like Reverse Osmosis (RO) and UV purifiers are favored by urban consumers as disposable incomes surge. But the market in rural areas is a challenge due to low awareness and affordability issues. Governments are more interested in offering clean water, increasing health concerns, and fuel demand for water purifiers in the region.

Technology- Industry is divided into 6 viewpoints:

1. RO Purifier
2. UV Purifier
3. Gravity Purifier
4. Sediment Filter
5. Water Softener
6. Others

Distribution Channel-Industry is divided into 3 viewpoints:

1. Retail Stores
2. Direct Sales
3. Online

End User-Industry is divided into 3 viewpoints:

1. Residential
2. Commercial
3. Industrial

Region-Industry is divided into 4 viewpoints:

1. North & Central
2. Southern
3. Western
4. Eastern

Top 14 Cities in the India Water Purifier Market

1. Pune
2. Delhi NCR
3. Mumbai
4. Hyderabad
5. Ahmedabad
6. Bengaluru
7. Chennai
8. Jaipur
9. Kolkata
10. Ludhiana
11. Chandigarh
12. Cochin
13. Coimbatore
14. Others

All companies have been covered with 5 Viewpoints

• Overview
• Key Persons
• Product Portfolio
• Recent Development & Strategies
• Revenue Analysis

Key Players Analysis

1. Eureka Forbes Ltd
2. KENT RO Systems Ltd.
3. Hindustan Unilever Limited
4. A.O. Smith India Water Products Pvt. Ltd.
5. Livpure Smart Homes Private Limited
6. Aquafresh RO System
7. Havells India Limited
8. Blue Star Limited
9. BRITA India Water Solutions Pvt. Ltd.
10. 3M India Limited

Report Details: