Global Meal Kit Market Report by Meal Type (Vegetarian, Non-Vegetarian, Vegan) Offering Type (Heat and Eat, Cook and Eat, Ready to Eat) End User (Individuals, Families) Distribution Channel (Online, Hypermarket/Supermarket, Convenience Store, Others) Countries and Company Analysis, 2024-2032

Driving forces for Meal Kit Market

Growing Convenience Demand - Customers looking for convenience are also driving the market, and meal kits, which include pre-measured, ready-to-cook ingredients and save time, appeal to time-pressed households looking for simplified meal replacement without compromising on home cooking. For example, in December 2023, the National Frozen and Refrigerated Food Association released a report that described how Americans are changing their eating habits. While home cooking has somewhat declined since 2020 and 2021, 64% of Americans still do so in order to save money and manage their budget.

Similarly, 61.3% of respondents to a poll about modern life reported getting less than an hour of physical activity each day from jobs including yard work, errand running, and commuting. 16.4% of Americans only eat at home one or two evenings a week, compared to 41.9% who eat at home four nights or fewer.

Expanding Health and Nutritional Patterns- The need for meal kits that accommodate particular dietary requirements, such as gluten-free, vegan, or ketogenic diets, is being supported by consumers' growing emphasis on health, wellness, and dietary limitations. This further offers nutritious and well-balanced meal options, which is driving up market growth. As per the Pollock Communication survey titled "What's Trending in Nutrition," 78% of registered dietitian nutritionists (RDNs) think that the pandemic is causing consumers to switch from eating three meals a day to snacking more frequently. Even while purchasing decisions are mostly motivated by health, the channel economics is still a major worry.

Because of this, 60% of RDNs anticipate increased demand for reasonably priced, value-based food and beverages. In a National Centre for Biotechnology Information study, the majority of participants (69.9%) stated that they followed a ketogenic diet for a duration exceeding one month. Of them, 7.5% continued to follow it for more than a year, while 12.8% did so for six to twelve months.

North America Meal Kit Market

North America has witnessed a notable surge in the meal kit industry, which is defined by the provision of pre-portioned components and recipes to customers. The convenience provided by meal kit services, consumers' busy lifestyles, and the rising popularity of home-cooked meals are some of the factors influencing this dominance.

Meal kit demand has increased dramatically, with several companies competing in the US and Canadian markets in particular. Large cities have developed into hubs for meal kit delivery services, meeting the needs of customers looking for a variety of handy, time-saving meal options.

The region's well-established e-commerce infrastructure and innovative food-loving culture have further spurred the expansion of the meal kit sector. For the foreseeable future, North America is anticipated to maintain its dominant position in the meal kit industry, as customers continue to value the convenience of having fresh ingredients delivered right to their home.

HelloFresh, a German meal kit company, reported USD 1.4 billion in sales in North America in April 2023. When compared to the same time last year, this indicates a 9.7% increase. Both average order value and orders per client increased in the market.

Meal Kit Company Overview

The leading market players in the Meal Kit market are Blue Apron Holdings, Tyson Foods, Nestle, Gobble Inc, Gousto, HelloFresh, SimplyCook Ltd.

Meal Kit Company News

In May 2024, leading vegan substitute business Squeaky Bean raised the bar for the plant-based market in the UK by adding a meal kit and alternative meat snacks to its lineup. Along with snack alternatives including Southern Fried Straws, Duck and Hoisin Style Bites, and BBQ Pork Style Rolls, the Hoisin Duck Style Pancakes Meal Kit is being introduced.

In March 2024, eight farm-fresh dishes make up the new meal kit that Emily Mariko, a well-known content creator known for sharing simple and delicious recipes, has created in collaboration with Green Chef. Ricotta pancakes with cherry maple syrup, sockeye salmon with sweet hot pan sauce, and maple cauliflower bowls with seared tofu are some of the recipes that come in the kit.

In January 2024, The Albertsons Companies introduced new meals in an effort to overtake eateries by focusing on convenient meal times.

In September 2023, Blue Apron was acquired by Wonder Group, a firm headquartered in the United Kingdom, officially revealed. It's no secret that Blue Apron is a major participant in the meal kit delivery service market. Wonder Group has made a significant entry into the same business with this acquisition. With this acquisition, Wonder Group should have a stronger foundation on which to provide mealtime solutions that give customers more options, flexibility, and convenience.

Key Questions Answered in This Report:

Question:    How big is the Meal Kit market?

Answer:     The global Meal Kit market size was estimated to reach USD 51.39 billion in 2032 while it was estimated to reach US$ 15.40 billion by 2023.

Question:    What is the Meal Kit market growth rate?

Answer:     The global Meal Kit market is expected to grow at a compound annual growth rate of 14.33% from 2024 to 2032.

Question:    Who are the key players in Meal Kit market?

Answer:     Some key players operating in the Meal Kit market includes Blue Apron Holdings, Tyson Foods, Nestle, Gobble Inc, Gousto, etc.

Question:    What are the factors driving the Meal Kit market?

Answer:     Key factors that are driving the Meal Kit includes Growing Convenience Demand, Expanding Health and Nutritional Patterns, etc.

Question:    Which Region held the largest market share in the Meal Kit market?

Answer:     “North America” had the largest share in the Meal Kit Market.

Meal Type – Market Breakup in 3 Viewpoints:

1. Vegetarian
2. Non-Vegetarian
3. Vegan

Offering Type – Market Breakup in 3 Viewpoints:

1. Heat and Eat
2. Cook and Eat
3. Ready to Eat

End User – Market Breakup in 2 Viewpoints:

1. Individuals
2. Families

Distribution Channel – Market Breakup in 4 Viewpoints:

1. Online
2. Hypermarket/Supermarket
3. Convenience Store
4. Others

Geography – Market Breakup of 25 Countries:

North America

1. United States
2. Canada

Europe

1. France
2. Germany
3. Italy
4. Spain
5. United Kingdom
6. Belgium
7. Netherlands
8. Turkey

Asia Pacific

1. China
2. Japan
3. India
4. Australia
5. South Korea
6. Thailand
7. Malaysia
8. Indonesia
9. New Zealand

Latin America

1. Brazil
2. Mexico
3. Argentina

Middle East & Africa

1. South Africa
2. Saudi Arabia
3. United Arab Emirates

Company Insights:

• Overviews
• Recent Developments
• Revenue

Company Analysis:

1. Blue Apron Holdings
2. Tyson Foods
3. Nestle
4. Gobble Inc
5. Gousto
6. HelloFresh
7. SimplyCook Ltd.

Report Details: