Natural Food Colors Market Report by Ingredient (Beta-carotene, Lycopene, Curcumin, Anthocyanin, Carmine, Copper Chlorophyllin, Paprika, Betanin, Riboflavin, Blue Spirulina, Caramel, Annatto, Others), Application (Bakery & Confectionery, Beverages, Dairy & Frozen Products, Meat Products, Oils & Fats, Fruits & Vegetables, Meat Alternatives/ Plant-based Meat, Pet Food), Regions and Company Analysis 2024-2032

Natural Food Colors Market Analysis

Natural Food Colors Market Definition 

Natural food coloring additives are used in the food and beverage industries to upgrade the color of items that have been cooked or prepared. The most popular sources include beet juice, caramel, red cabbage, turmeric, annatto, and spinach. Naturally occurring extracts, pigments, and dyes make up natural food colors devoid of allergies and genetically modified organisms (GMOs). In producing gels, gel pastes, liquids, and edible powders, they are a necessary addition because they are non-toxic and environmentally beneficial. Widely used in home and industrial cooking, they provide food with a beautiful appearance and help preserve its freshness for an extended period.

Driving Forces of the Natural Food Color Market

Rising awareness for clean-label products around the world

The natural food colors market has experienced substantial expansion due to growing consumer awareness of and demand for clean-label products. As they become more concerned about the substances in their food, customers are searching for items with natural and identifiable ingredients instead of artificial additives and preservatives. Products with a clean label typically have fewer, easily recognized components and don't include artificial coloring, flavorings, or preservatives. Natural alternatives are becoming increasingly popular as people become more health conscious and aware of the possible hazards of synthetic additions.

Expansion of Food and Beverage Industry

With the evolving food and beverage industry, manufacturers seek ways to differentiate their products and appeal to changing consumer preferences. Natural food colors offer a competitive advantage by allowing companies to create unique and visually appealing products while meeting the demand for clean-label ingredients. Furthermore, the globalization of food markets has increased the demand for natural food colors worldwide. As more consumers seek products with natural and recognizable ingredients, food and beverage companies are incorporating natural colors into their products to cater to diverse consumer preferences across different regions.

Additionally, collaboration between natural food color suppliers and food and beverage manufacturers facilitates innovation and the development of new products. Partnerships allow companies to leverage each other's expertise and resources to meet consumers' evolving needs and drive market expansion.

Growing Consumer Awareness Regarding Product Differentiation

Customers can ascertain a product's manufacturing process and the ingredients' quality, particularly in developed countries. As consumers become more knowledgeable about their food and the ingredients used in processing, they start to have opinions on the goods they would like to see available. Owing to increased customer demand for products that are produced entirely of natural ingredients and chemicals, the food processing industry has a lot of prospects for natural food coloring. Furthermore, the surge in consumer desire to reduce the overuse of synthetic coloring in culinary items is expected to drive up demand for natural food coloring and colorants throughout the projected period.

Key challenges in the food colors market

Regulatory Hurdles and Compliance Issues

One of the significant challenges in the food colors market is navigating strict regulatory frameworks and compliance requirements. Different regions have varying regulations on the use of artificial and natural food colors, which can complicate the approval process for manufacturers. For example, certain synthetic food dyes approved in one region may be restricted or banned in others due to health concerns. This makes it challenging for global companies to ensure their products meet local regulations, leading to increased costs and delays in product launches. Continuous changes in food safety standards further add to the complexity.

Shift Towards Natural Ingredients

The growing consumer demand for natural and clean-label ingredients significantly impacts the food colors market. This demand poses a challenge, but it also presents an opportunity for innovation. While natural food colors often have limitations compared to synthetic alternatives, such as reduced stability, shorter shelf life, and higher costs, these challenges are driving the development of advanced technology and significant investment in the industry. Manufacturers are working to extract vibrant colors from natural sources like fruits and vegetables, and with each breakthrough, they are getting closer to providing natural colors that match the intensity and consistency of synthetic ones, meeting consumer expectations for color quality without compromising cost or performance.

EU Food Colouring Regulations

In 2023, experts at EFSA conducted a safety re-evaluation of calcium carbonate (E 170) as a food additive. This re-evaluation aimed to address previously identified data gaps and also involved assessing the safety of its use in food for infants below 16 weeks of age. The experts concluded that no safety concerns are associated with exposure to E 170. However, they highlighted that the presence of aluminum as an impurity in E 170 is of concern.

Spain Food Colors Market

The food colors market in Spain is experiencing significant growth, largely due to the increasing demand for natural and clean-label products. Spanish consumers, who are becoming more health-conscious, are driving a shift away from synthetic dyes towards natural food colorants derived from plants, fruits, and vegetables. The food and beverage industry is adapting to these changing preferences, particularly in segments like confectionery, dairy, and beverages. Additionally, strict European Union regulations around food additives are pushing manufacturers to comply with safer and sustainable alternatives. This trend, combined with innovations in natural color extraction and formulation, is propelling the expansion of the food colors market in Spain.

Asia Pacific Food Colors Market

The Asia Pacific region's food and beverage industry has been aggressively adopting innovation as businesses look to differentiate themselves in the cutthroat market. Demand is growing in the region, and natural food colors have established themselves as vital tools for firms seeking to stand out.

Moreover, the market for natural food colors in the nation was significantly impacted by guidelines like the T/CNFIA 101-2017 on Coloring Foods published by the China National Food Industry Association. According to the tight guidelines established in the standard, colorants used in food items must only come from natural and edible raw resources, such as plants, fruits, vegetables, and algae. In addition, pigments cannot be extracted using organic solvents; instead, colorants must be acquired exclusively physically.

Saudi Arabia Food Colors Market

The food colors market in Saudi Arabia is on a steady growth trajectory, driven by increasing consumer demand for visually appealing food products and a shift towards healthier, natural ingredients. As awareness of artificial additives' potential health risks rises, there is a growing preference for natural food colors derived from fruits, vegetables, and spices. The food and beverage industry, particularly in confectionery, bakery, and dairy products, is increasingly incorporating these natural colorants to meet consumer preferences. Additionally, government regulations promoting food safety and clean-label products encourage manufacturers to adopt more natural and sustainable coloring solutions, contributing to the market's growth in Saudi Arabia.

Global Natural Food Colors Company Analysis

Some leading natural food color companies are Archer Daniels Midland, Symrise AG, Chr. Hansen Holding A/S, McCormick Company, Givaudan, International Flavors & Fragrances, Ingredion Inc. , BASF SE, and FMC Corporation.

Global Natural Food Colors Company News

GNT introduced Exberry Compound Red in May 2023. When grilled or fried, this novel plant-based natural food concentrate provides red meat substitutes with a brownish appearance. It is a clean-label ingredient made of carrots and vegetable oil.

In January 2023, the European company GNT International B.V.'s EXBERRY brand unveiled a new natural color made from carrots. The product's primary target market is plant-based and meat substitutes that use red. With this launch, the company is now offering more products to its clients.

In November 2022, The U.S. Food and Drug Administration (FDA) granted regulatory approval to GNT International B.V.'s EXBERRY brand. With this approval, it will expand its product line in the natural colors market and use spirulina extract to create blue hues.

In March 2022, Archer-Daniels-Midland Company launched PearlEdge, a new product line offering white shades predominantly made of maize starch. It is marketed primarily for use in food and beverage applications. With this launch, the company's selection of natural food colors and titanium dioxide substitutes has grown even more.

Ingredient– Market breakup in 13 viewpoints:

1. Beta-carotene
2. Lycopene
3. Curcumin
4. Anthocyanin
5. Carmine
6. Copper Chlorophyllin
7. Paprika
8. Betanin
9. Riboflavin
10. Blue Spirulina
11. Caramel
12. Annatto
13. Others

Application- Market breakup in 8 viewpoints:

1. Bakery & Confectionery
2. Beverages
3. Dairy & Frozen Products
4. Meat Products
5. Oils & Fats
6. Fruits & Vegetables
7. Meat Alternatives/ Plant-based Meat
8. Pet Food

Country – Market breakup of 25 Countries:

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherland
• Turkey

Asia Pacific

• China
• Japan
• India
• South Korea
• Thailand
• Malaysia
• Indonesia
• Australia
• New Zealand

Latin America

• Brazil
• Mexico
• Argentina

Middle East & Africa

• Saudi Arabia
• UAE
• South Africa

All the key players have been covered from 3 Viewpoints:

• Business Overview
• Sales Analysis
• Recent Development & Strategies

Key Players Analysis:

• Archer Daniels Midland
• Symrise AG
• Chr. Hansen Holding A/S
• McCormick Company
• Givaudan
• International Flavors & Fragrances
• Ingredion Inc.
• BASF SE
• FMC Corporation