1. Nokia Corporation
1.1 Business Overview (Nokia Performance Globally)
1.2 Nokia Strategy for Smartphone (Worldwide & India)
1.2.1 Plans for a Broad Strategic Partnership with Microsoft on Windows Phone
1.2.2 Connecting the Next Billion
1.2.3 Future Disruptive Technologies
1.2.4 New Company Structure
1.2.5 Nokia Smartphone Sales in India (2009 – 2011)
1.3 Nokia Smartphone Strengths
1.3.1 Brand Awareness
1.3.2 Largest Selling & Distribution Networks
1.3.3 Most Sustainable Technology
1.3.4 Market Leader
1.3.5 Innovation
1.4 Nokia Smartphone Weakness
1.4.1 Performance of Symbian Operating System (OS) is Lackluster
1.4.2 Increasing Dissatisfaction Level with Smartphone
1.4.3 Losing Ground in Indian Mobile Market
1.4.4 Inability to Produce high end Smartphone
List of Figures:
Figure 9 1: Symbian Operating System – Smartphone Share (Percent %), 2010
Figure 9 2: India – Nokia Smartphone Sales Units (Million), 2009 – 2011
Figure 9 3: Nokia’s Composition of R&D Spending at Devices and Services (Percent %), 2010
Figure 9 4: India – Mobile Market Share (Percent %), 2008 – 2009
Figure 9 5: India – Mobile Market Share (Percent %), 2009 – 2010
List of Tables:
Table 9 1: Top Ten Advertisers (Percent), January 2011 – June 2011
Table 9 2: Brand – Wise Scores on Total Awareness (Percent) – India Mobile Handset Users
Table 9 3: Top Ten Brands, January – June 2011
Table 9 4: Nokia’s R&D Spend and Headcount, 2010