Global Oatmeal Market Report Forecast By Type (Instant Rolled Oat, Whole Oat Grain, Regular Oats, Steel Cut Oats, Others), Form (Conventional, Organic), Distribution Channel (Hyper Market, Super Market, Specialty Stores, Convenience Stores, Independent Retailers, Others), Countries and Company Analysis 2024-2032

Driving Forces of Oatmeal Market

Growing Adoption of Healthier Breakfasts

The growing demand for nutritious breakfasts is the main factor driving the market's rise. The desire for healthy meals that are ready to eat, ready to cook, and portable is being driven by a constantly changing lifestyle. People are growing more conscious of the advantages to their health that come from eating foods that are rich in nutrients. Instant oatmeal and other oat-based products fit in nicely with the recent trend of quick and healthful breakfasts. Oats are a perfect food for humans since they are full of fiber, iron, protein, riboflavin, vitamins, and antioxidants.

Convenience boosts the market growth

One important growing element for the oatmeal business is convenience. Customers want quick and simple meals that can be prepared quickly and easily to fit into their busy schedules as modern lifestyles becoming busier. Oatmeal's minimum preparation time and adaptability make it a suitable solution. Products like instant and microwaveable oats satisfy consumers' need for speed by enabling them to have a filling breakfast with no effort.

This ease is further enhanced with pre-packaged and single-serve choices, which do not require measuring or mixing. Working professionals, students, and busy families who value efficiency without compromising health may find this convenience particularly appealing. The market's attractiveness has also increased due to the availability of numerous convenient formats, including oatmeal cups, overnight oats, and ready-to-eat alternatives.

Innovation

In the oatmeal market, innovation plays a key role in driving growth through the development and improvement of new products. Diverse flavor and formulation introductions address changing dietary requirements and consumer preferences. The appeal of oatmeal is expanded to a broader demographic by innovations including plant-based choices, fortified and high-protein varieties, and flavored instant oatmeal.

Oatmeal cups, overnight oats, and ready-to-eat variations are just a few of the new product shapes that improve convenience and accommodate hectic lifestyles. Because of these developments, consumers now have more options and flexibility, which makes oatmeal a flexible meal choice for a variety of situations. For instance, Major functional food manufacturer Kreatures of Habit launched The PrOATagonist, oats made with plant-based, gluten-free nutrients and compositions, in August 2021.

North America Oatmeal Market

Instant healthy breakfast cereals are becoming more and more popular in North America, which is driving the industry. Because functional foods are starting to appear in the cereal aisle, oat-based breakfast goods are becoming more and more important in a health-conscious market. The busy lifestyles of North American consumers have led to a rise in the demand for on-the-go meals and snacks made with oats. More oat-based breakfast choices with nutritional benefits are anticipated to be used in North America due to the region's health-conscious consumer base. The value of eating organic food has increased in recent years. Products made from organic oats are already in high demand in the United States and Canada, and in the near future, the region is predicted to experience significant growth in this product category. There is a growing market for oat milk as a dairy substitute.

Global Oatmeal Company Analysis

The key players in oatmeal industry are PepsiCo, Inc., Nestlé S.A., The Kellogg Company, The Hain Celestial Group, Inc., Marico Limited, The Unilever Group (Pukka Herbs), Post Holdings Inc. and General Mills Inc.

Global Oatmeal Company News

April 2021 - The family-friendly frozen food brand Path of Life has expanded its lineup of easily accessible, well-prepared, and premium dishes in the frozen foods aisle by introducing a new line of organic steel cut instant oatmeal. The new Path of Life steel cut oats, which come in two taste choices, are plant-based, gluten-free, non-GMO, and blended with luscious fruits.

Oct 2019 - To capitalize on the expanding market for organic and gluten-free goods in the UK, FREEE, a company that makes gluten-free flour and food products, introduced new organic, gluten-free porridge oats.

Type – Market breakup in 5 viewpoints:

1. Instant Rolled Oat
2. Whole Oat Grain
3. Regular Oats
4. Steel Cut Oats
5. Others

Form – Market breakup in 2 viewpoints:

1. Conventional
2. Organic

Distribution Channel – Market breakup in 6 viewpoints:

1. Hyper Market
2. Super Market
3. Specialty Stores
4. Convenience Stores
5. Independent Retailers
6. Others

Countries – Market breakup in 25 viewpoints:

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• the Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Thailand
• Malaysia
• Indonesia
• New Zealand

Latin America

• Brazil
• Mexico
• Argentina

Middle East & Africa

• South Africa
• Saudi Arabia
• United Arab Emirates

All the key players have been covered from 4 Viewpoints:

• Business Overview
• Key Persons
• Recent Development & Strategies
• Financial Insights

Key Players Analysis:

1. PepsiCo, Inc.
2. Nestlé S.A.
3. The Kellogg Company
4. The Hain Celestial Group, Inc.
5. Marico Limited
6. The Unilever Group (Pukka Herbs)
7. Post Holdings Inc.
8. General Mills Inc.

Report Details: