Oats Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

Global Oats Industry Overview

Oats are a cereal grain that originate from the Avena sativa, and they are widely known for their nutritional content and versatility. They are full of dietary fiber, particularly beta-glucan, which is said to reduce cholesterol levels and support healthy heart conditions. Oats also contain a variety of essential nutrients, including vitamins, minerals, antioxidants, and a balance of protein and carbohydrates, so they are very popular in healthy diets.

Oats are generally widely used in food products like rolled oats, oatmeal, and instant oats for breakfast. They are also often added to granolas, energy bars, and smoothies to provide a healthy beginning. Oats are also useful in baking cookies, bread, and muffins for texture and added nutritional value. Oat flour is also used as a gluten-free substitute in many recipes. Oats are used as feed for animals, especially horses and livestock, and increasingly in skincare and cosmetics due to their soothing and anti-inflammatory properties. Thus, the ingredient is versatile across different industries.

Global Oats Market Growth Drivers

Increasing Demand for Healthy and Nutritious Foods

Increasing consciousness about the health benefits of oats has led to increased demand worldwide. Oats are high in dietary fiber, specifically beta-glucan, which is helpful in reducing cholesterol levels and improving heart health. Also, they are rich in essential nutrients, such as vitamins, minerals, and antioxidants. As a result, consumers interested in healthy diets prefer oats, making their consumption rise with the increasing incidence of lifestyle diseases such as obesity, diabetes, and heart problems. As customers look to eat natural and with minimal processing, oats are now an integral part of any household or food item. ITC launched the 'Right Shift' oats, jaggery cookies, and multigrain snacks product line in Aug 2024 with a plan to empower consumers who are 40 years plus.

Plant-based and gluten-free diet trend expansion

The growing popularity of plant-based diets and the rising population of people with gluten sensitivity or celiac disease have been significant drivers for the oats market. Oats are a versatile, plant-based, and naturally gluten-free option, making them ideal for consumers following these dietary trends. Products such as oat milk, oat-based snacks, and gluten-free baked goods are on the rise, driving innovation in the oats industry. This shift toward plant-based and allergen-friendly options fuels demand for oats across diverse food categories. Dec 2023, Life Health Foods launches So Good OAT plant-based milk in India.

Growing Demand for Convenience and Ready-to-Eat Foods

The demand for convenient and ready-to-eat food options significantly boosts the oats market. Modern lifestyles, characterized by busy schedules and limited time for meal preparation, have increased the popularity of instant and quick-cooking oats. Products such as flavored oatmeal, granola bars, and pre-packaged oat snacks answer this demand for convenience without compromising nutrition. Moreover, a new trend of on-the-go breakfasts and snacks boosts innovative oat-based offerings, which further expands the market. The versatility of oats in different food forms makes them a favorite among manufacturers focusing on convenience-driven consumers. Fresh Del Monte has unveiled new convenient, ready-to-eat breakfast oats featuring fresh fruit. Sept 2024

North American Oats Market Outlooks

North America is one of the markets witnessing continuous growth, as there has been increasing awareness about oats' health benefits and their versatile application in different food items. The largest consumer markets for oats in this region are the U.S. and Canada, where oats are commonly used as a healthy breakfast food and also as an additive in snack bars, baked products, and beverages.

United States Oats Market

Growing demand for healthy and convenient food is triggering the steady growth of the United States oats market. Being widely consumed in the form of oatmeal, granola, cereals, as a snack, baked goods and in the applications that have oats milk are their popularity. Rising awareness of the health benefits of oats, such as support for heart health, improved digestion, and essential nutrients, are driving demand. The trend towards plant-based and gluten-free diets also supports the market. Also, innovation in oat-based products, such as ready-to-eat and flavored products, is expanding the market in the U.S. In March 2024, Tirlán launched a new Truly Gluten Free Premium Irish Oat drink made from Irish oats to the US market.

Europe Oats Market Outlooks

The European oats market is on the growth path. Demand for healthy and sustainable food products is growing steadily. Major consumer markets for Europe include France, Germany, Italy, Spain, the UK, Belgium, the Netherlands, and Turkey, in which case oats are extensively used in breakfast cereals, snacks, and bakery products. Rising health awareness and popularity of plant-based diets contribute significantly to increased demand for oats, which have high fiber content and heart health benefits.

Germany Oats Market

Germany oats market is growing steadily as consumers get to know the benefits of oat, which is gaining popularity. Due to its high fiber content and support for heart health, oat is a highly preferred breakfast cereal choice, granola bar, and bakery product in Germany. Growing demand for plant-based and gluten-free diets has elevated the demand for oat-based products such as oat milk and snacks. Innovations in ready-to-eat and flavored oat offerings are driven by busy lifestyles and thus expand the oats market. The focus of German food production on sustainability and organic staples supports this growth in the oats market. In October 2023, German oat dairy brand Velike introduced NOT M'LK, the first refillable vegan oat milk in returnable glass bottles.

Asia Pacific Oats Market Outlooks

The Asia Pacific oats market is growing at a tremendous pace. The main reason for this is increasing health awareness and adoption of Western dietary habits. Some of the major consumer markets in the region are China, Japan, India, South Korea, Thailand, Malaysia, Indonesia, Australia, and New Zealand. Oats is turning out to be a hot choice for healthy breakfast options, snack ingredients, baked goods, and beverages. Demand for plant-based, gluten-free products accelerates market growth. Innovations within oat-based products, such as oat milk and ready-to-eat oatmeal, align with demand for convenient, healthy food that fuel the growth of the Asia Pacific market.

China Oats Market

Market Summary China oats market is becoming an up-surging market by increasing consciousness over health and shift in diets preference of consumers. Oats gain popularity as an ideal morning option; in fact, it mainly increases in cities where consumer prefer to have on-the-go kind meal choices like instant oatmeal, as well as the oat beverage. The benefits of having market demand due to more awareness for improving digestion and a healthy heart. e-Commerce platforms have amplified access to oats, with increasing demand. Growing adoption of Western food trends and innovations in oat-based snacks and dairy alternatives, such as oat milk, supports the growth of China's market. Luckin Coffee launched a new oat milk series in China in September 2024, including Oat Milk Latte and Oat Shakerato.

Latin America Oats Market Outlooks

Latin America's oats market is growing steadily due to increased health awareness and a rising adoption of oats as a nutritious food option. Major consumer markets in the region include Brazil, Mexico, and Argentina, where oats are commonly consumed in breakfast cereals, snacks, and baked goods. The market is supported by a growing interest in plant-based and gluten-free diets and oats' recognized benefits for heart health and digestion.

Brazil Oats Market

Brazilian oats market is growing at a constant pace, supported by the growth in consumer demand for healthy and nutritious food. The increasing popularity of oats as an ingredient for breakfast cereals, smoothies, and baked goods is making it the most sought-after cereal in the country due to its fiber content and health benefits that include enhanced digestion and heart health. The increasing demand for plant-based and gluten-free diets has, in turn, pushed the growth of oat-based products like oat milk and snacks. Besides, high levels of urbanization coupled with rising disposable incomes have pushed the consumption of convenient and ready-to-eat oat products in Brazil and helped the market grow there. July 2023 Fazenda Futuro, the highest plant-based meat brand in Brazil, announced the roll-out of its new line of oat-based beverages called Futuro Aveia.

Oats Market Segments

Type - Industry is divided into 5 viewpoints:

1. Rolled Oats
2. Whole Oats
3. Steel Cut
4. Instant Oats
5. Others

Application - Industry is divided into 4 viewpoints:

1. Animal Feed
2. Food & Beverage
3. Personal Care & Cosmetics
4. Others

Countries- Industry is divided into 25 viewpoints:

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• South Korea
• Thailand
• Malaysia
• Indonesia
• Australia
• New Zealand 

Latin America

• Brazil     
• Mexico  
• Argentina

Middle East & Africa

• Saudi Arabia
• United Arab Emirates 
• South Africa

All companies have been covered with 4 Viewpoints

• Overviews
• Key Person
• Recent Developments & Strategies

Company Analysis

1. General Mills
2. B&G Foods Inc
3. Kellanova
4. Marico Ltd
5. PepsiCo Inc
6. Nestle SA
7. Blue Lake Milling
8. Avena Foods

Report Details: