Potato Chips Market Global Report by Product Type (Plain Chips & Flavored Chips), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, Others), Country and Company Analysis 2024-2032

Global Potato Chips Market Size

Global Potato Chips Market Outlooks

Potato chips are thinly cut or shred of potatoes either fried or baked until crispy. These are among the Worldwide most famous snack foods that are quite convenient and accessible in different tastes like Salted, Barbeque, Cream Sulphur, and Cheese. Simple in preparation and made from basic ingredients, potatoes, oil and seasonings, potato chips are easy to carry, easy to eat and are capable to remain fresh for long periods of time. Developed way back during the late 19th century, they are now well-loved snack by both the young and the old worldwide.

Population demand for snacks has been growing and potato chips are perceived as convenient to consume ready to eat snacks. This has been influenced by new trends such as increased pace of life, advancement in urbanization and changing customers’ preferences towards processed foods. Sky-high demand has been reported in global markets from North America, Europe or even emerging Asia-Pacific markets. Moreover, the continuous introduction of flavours and new and healthier products like the baked or low-fat chips also contributes to this growth making potato chips to become a force to be reckoned with in the world snack market.

Growth Driver of the Potato Chips Industry

Rising Demand for Convenient Snack Options

Highly busy world today’s society has been a major factor in the push towards more convenience foods such as potato chips. Consumers are now looking for products that they can eat and do not need to be cooked hence making potato chips the best and most preferred snack. Everyone loves that snack which comes in handy whether to be eaten at home or while on the go, and that’s potato chips. With this convenience, there has been an encouragement of the demand and consumption occasioned by better packaged foods that are easily accessible and first and foremost, the growth has been particular in the urban population and the youthful population. Yellow Diamond brand of Prataap Snacks Ltd has omega-fortified potato chips. In May 2022, expanded the product portfolio with Uglies Sweets – sweet potato chips made from waste, or upcycled, and joined the famous Uglies Kettle Chips brand. The sweet potatoes that were used to prepare the chips were kettle cooked in small portions and the chips where slightly salted. They are gluten-free, reviewed by Non-GMO project, kosher, vegan, and made in a nut-free plant and contains vitamin A.

Flavor Innovation and Product Variety

One of the key factors that has defined the growth of the potato chips industry has been through invention of new flavors and textures for the product. New and exotic flavors are introduced into the market consistently through adding spice, tangy or even regional flavor to the products to meet various customers’ taste buds. Variation in products such as low fat, baked or organic affects the health-conscious customers. This makes consumers remain always interested and to remain loyal to the brands that they are using. In March 2024, Lay's launched a campaign called Lay's® Flavor That Hits Home, bringing back four fan-favorite offerings: Lay’s Crispy Taco, Lay’s BLT Sandwich, Lay’s Fried Pickles with Ranch, Lay’s Kettle Cooked Lime & Cracked Pepper in USA.

Expanding Distribution Channels

As a result of the increased expansion of departmental stores and online shops, potato chips have also penetrated the various classes of people. Grocery stores, hyper grocery markets as well as convenience stores makes sure there is always food security for consumer especially the potato chips in the urban and provincial regions. Potato chips have also benefited from mobile application sales and groceries through e-commerce sites as the online shopping business grew. Thanks to the availability across the various channels, the product has promoted increased sales and market coverage across the world.

North America Potato Chips Market

United States Potato Chips Market

Americans consume about 6.5 pounds of potato chips per year with the interest in production with non-standard components and distinct tastes. Nonetheless, the base and plain flavours are common and therefore, industries related to potato chips have become highly developed and more saturated due to its low prices and highly demanded product by all the ages but especially the increasing young generation. As a form of snacks, potato chips also cut across erratically enjoyable and quickly consumable in between activities, making them even more popular because there is no preparation time needed before consuming them. Campbell Soup Company’s Kettle Brand introduced a new product type in the US market in February 2023, Air Fried Chips. These chips are the first that have been kettle cooked, air fried with 30% less fat than the traditional chips. They come in Sea Salt & Vinegar, Jalapeno, and Himalayan Salt varieties out of which I have tried the Sea Salt & Vinegar, Jalapeno, and the Himalayan Salt.

Europe Potato Chips Market

Germany Potato Chips Market

In Germany, chips are popular is the fashion accessories that most people love taking particularly the children. This is because the variety of the flavors and their affordability to consumers who can easily access them in supermarkets, gas stations amongst other places. Germany has a cut throat chip market that has most international chips brands such as Lay’s, Pringles, and Doritos other than regional chips available under the Lorenz and FunnyFrisch brands that equally sell a significant market percentage. This competition stems from factors such as product differentiation, coming up with new flavors and the use of quality ingredients. Some of the trends that characterize the chip market in Germany include; and, Unger for healthy and natural snack foods. These include consumers demanding fewer processed additives and better quality for ingredients including the vegetarian and vegan kinds. Moreover, the consumers’ preference to chips with specialty and regional tastes is on the rise. In March 2024, Burts is launching another novel product – a spicy barbecue potato chip flavor which is to be a part of the company’s limited series of products. The chips will only be sold for a few weeks on amazon, and in independent stores, cafes, delis, pubs.

Asia Pacific Potato Chips Market

India Potato Chips Market

The market for potato chips is quite potential in India due to increasing population and change in consumers’ taste buds. This has been attributed to growing urbanization and growth in the middle-income earners’ population that creates the market for convenient snack products such as the potato chip. Large cities and towns in the country have shown higher consumptions because of these factors such as change of lifestyle and increased disposable income. Further, new flavors and appropriate chips like baked and low fat chips will satisfy consumers’ taste buds as well as their healthier needs. ‘Smooth product availability’ has been once again uplifted frequently via the penetration of supermarkets/convenience store formats together with e-tailing. Hindrances such as price instability of raw materials, health consciousness and others have not diminished the growth of Indian potato chips market, due to product development and increasing consumer awareness. In February 2024, to expand its potato chips snacks segment in India, PepsiCo India is coming up with a new brand within Lay’s brand, known as Lay’s Shapez, which is a heart-shaped potato-based pellet format.

Global Potato Chips Company Analysis

The top companies in the global Potato Chip Industry are General Mills, Kellogg’s Company, Kraft Heinz Company, PepsiCo Inc., Mondelez International, Herr Foods Inc., Calbee Inc., and Utz Brands, Inc.

Potato Chips Company News

In Sept 2024, Akij Food and Beverage Ltd (AFBL) launched the new O’Potato Chips & Crackers.

In April 2024, Lay’s is launching a limited summer release of special new potato chips with a "zesty" and "rich" tomato-based flavor profile.

In June 2024, Herr Foods Inc., a local snack maker in Pennsylvania, introduced new potato chip flavors as part of the Flavored by Philly Contest. People are invited to buy, try, and vote for their favorite flavor to determine the winner.

In July 2024, Samyang Foods introduced three new flavors of potato chips - Original Buldak, Four Cheese, and Habanero & Lime - priced at USD 1.23 per 55-gram pack. They are available in major Japanese supermarkets.

In February 2024, Lay’s launched a new flavor of potato chips called Sweet & Spicy Honey, combining sweet and spicy tastes into Swicy. The brand introduced this unique flavor to celebrate the month of love, hoping it will be a hit with its fans.

Product Type - Market breakup from 2 viewpoints

1. Plain Chips
2. Flavored Chips

Distribution Channel - Market breakup from 5 viewpoints

• Supermarket/Hypermarket
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

Country- Market breakup from 25 viewpoints

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Thailand
• Malaysia
• Indonesia
• New Zealand

Latin America

• Brazil
• Mexico
• Argentina

Middle East & Africa

• South Africa
• Saudi Arabia
• United Arab Emirates

All companies have been covered into 4 viewpoints

• Overviews
• Key Person
• Recent Developments & Strategies
• Product Portfolio & Product Launch in Last 1 Year

Company Analysis

1. General Mills
2. Kellogg’s Company
3. Kraft Heinz Company
4. PepsiCo Inc.
5. Mondelez International
6. Herr Foods Inc.
7. Calbee Inc.
8. Utz Brands, Inc.

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