Protein Supplements Market Global Forecast Report by Type (Casein, Whey Protein, Egg Protein, Soy Protein, Others), Form (Protein Powder, Protein Bars, Ready to Drink, Others), Source (Animal-Based, Plant-Based), Application (Sports Nutrition, Functional Food), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), Others), Countries and Company Analysis 2025-2033

Whey, egg, soy, rice, hemp, pea, and mixed protein are the seven varieties of protein powder that are available. Taking a protein supplement is an alternative to natural sources. It can be eaten as a protein smoothie, bar, or powder. Both plant-based and animal-based protein supplements are available. Protein supplements work just as well to support tissue repair, hormone and enzyme synthesis, and muscular growth.

Growth Drivers for the Protein Supplements Market

Increasing dietary and lifestyle modifications

Regular diets sometimes do not provide enough protein because of modern lifestyles. For people with hectic schedules or dietary limitations, protein supplements offer a quick and effective alternative. The demand for plant-based protein supplements and other alternative protein sources has increased as a result of the transition to plant-based diets. For example, the plant-based product line Herbalife V was introduced in August 2023 by the health and wellness corporation Herbalife Nutrition. Two protein shake options and a range of dietary supplements intended to support immune and digestive health are among the certified organic, kosher, and non-GMO confirmed goods in the Herbalife V line. This is further propelling the global market revenue for protein supplements.

Raising awareness of fitness and health

People are looking for methods to reach their fitness objectives as health consciousness grows. An easy way to get the essential amino acids needed for muscle growth and repair is by taking protein supplements. The importance of protein in preserving a healthy body composition and supporting weight management is becoming more widely recognized. Although it's hard to pinpoint the precise numbers, a McKinsey & Company article claims that 40% of the general public surveyed now prioritize wellness in their daily lives. Additionally, fitness tech apps raised a record-breaking $2 billion from investors in 2020. In a similar vein, 79% of respondents to a survey of about 7500 customers across six nations stated they think wellness is important, and 42% indicated they rank it as their top priority. The market statistics for protein supplements are being further bolstered by this.

Protein Supplements Market Overview by Regions

The market for protein supplements is expanding internationally, with North America and Europe seeing the highest demand because of fitness consciousness and health trends. Growing disposable incomes and a greater emphasis on wellness and nutrition are driving Asia-Pacific's rapid development. An overview of the market by region is given below:

United States Protein Supplements Market

The market for protein supplements in the US is strong and still expanding thanks to trends in fitness, a move toward plant-based diets, and growing health consciousness. The market is dominated by major companies like MuscleMilk, BSN, and Optimum Nutrition, who provide a range of goods such plant-based protein powders, whey, and casein. Athletes, bodybuilders, and health-conscious people looking for quick nutrition are just a few of the varied consumer segments that the market serves. Market expansion is also fueled by new flavor and formulation developments as well as greater accessibility through retail and internet channels. Additionally, the nation's need for protein supplements is being supported by the growing interest in wellness and fitness following the pandemic.

United Kingdom Protein Supplements Market

The market for protein supplements in the UK is expanding significantly due to rising fitness levels and health consciousness. Whey protein, plant-based substitutes, and ready-to-drink options are in high demand as consumers look for quick and efficient nutrition solutions. Prominent companies that prioritize innovation and a wide range of products include Myprotein and Bulk Powders. Plant-based protein products are becoming more popular as a result of dietary trends like clean eating and veganism. Protein supplements are now more widely available to a wider range of consumers, including athletes and health enthusiasts, thanks to the growth of retail channels, both online and offline.

China Protein Supplements Market

The market for protein supplements in China is growing quickly due to consumers' growing fitness culture and increased health consciousness. Urbanization and rising disposable incomes are driving up demand for plant-based, soy, and whey proteins, among other protein sources. With creative goods and focused marketing techniques, major firms like Herbalife and Myprotein are expanding their market share. These supplements are becoming more widely available, particularly to younger consumers, because to the growth of e-commerce. Additionally, companies are being pushed to expand their product lines by the increased interest in functional foods and sports nutrition. All things considered; the industry is expected to keep expanding as health trends pick up steam.

There were 85,149 gyms in China in 2022, comprising 39,620 fitness clubs and 45,529 fitness studios, according to the China Fitness Industry Data Report 2022.

United Arab Emirates Protein Supplements Market

The market for protein supplements in the United Arab Emirates is expanding rapidly due to the country's growing fitness and health consciousness. The market for protein products, such as whey, casein, and plant-based alternatives, is driven by rising fitness enthusiasts and increased nutritional knowledge. Prominent companies like Myprotein and Optimum Nutrition are growing in popularity thanks to their creative products and clever marketing techniques. These products are now easily accessible because to the growth of e-commerce platforms, which appeals to a tech-savvy customer base. Government programs encouraging exercise and healthy living also aid in market growth, establishing the UAE as a major force in the Middle Eastern wellness sector.

Protein Supplements Company Analysis

The major participants in the Protein Supplements market includes Abbott Laboratories, Herbalife International of America Inc., Nestlé S.A, Simply Good Foods Company, WK Kellogg Co., PepsiCo Inc., Glanbia Plc, etc.

Protein Supplements Company News

In 2024, The Better Nutrition firm, Glanbia plc, stated that it has reached an agreement with the owners of Flavor Producers LLC and the shareholders of Aroma Holding firm, LLC and associated companies to purchase the company for $300 million plus deferred consideration.

In March 2024, A range of chocolate brownie-flavored protein bars was introduced by Perfect Snacks under the Perfect Bar brand. The new version has dark chocolate chips on top and is made with a mixture of freshly ground peanut butter, cashew butter, and cocoa. The new bar is described as a brownie-flavored, organic, gluten-free protein bar made with over 20 superfoods.

In May 2024, by joining forces with Spartan, Optimum Nutrition brought together two prominent figures in the business for a noteworthy partnership. These companies teamed together for a multi-year collaboration that will likely involve 90 events across 29 nations.

Type- Industry is divided into 5 viewpoints:

1. Casein
2. Whey Protein
3. Egg Protein
4. Soy Protein
5. Others

Form- Industry is divided into 4 viewpoints:

1. Protein Powder
2. Protein Bars
3. Ready to Drink
4. Others

Source- Industry is divided into 2 viewpoints:

1. Animal-Based
2. Plant-Based

Application- Industry is divided into 2 viewpoints:

1. Sports Nutrition
2. Functional Food

Distribution Channel- Industry is divided into 4 viewpoints:

1. Supermarkets and Hypermarkets
2. Online Stores
3. Direct to Customers (DTC)
4. Others

Countries- Industry is divided into 25 viewpoints:

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Thailand
• Malaysia
• Indonesia
• New Zealand

Latin America

• Brazil     
• Mexico  
• Argentina

Middle East & Africa

• South Africa
• Saudi Arabia
• United Arab Emirates

All companies have been covered with 5 Viewpoints

1. Overview
2. Key Persons
3. Recent Development & Strategies
4. Product Portfolio
5. Financial Insights

Company Analysis

1. Abbott Laboratories
2. Herbalife International of America Inc.
3. Nestlé S.A
4. Simply Good Foods Company
5. WK Kellogg Co.
6. PepsiCo Inc.
7. Glanbia Plc

Report Details: