1. Samsung Electronics Co. Ltd
1.1 Samsung Strategy for Smartphone in India
1.1.1 Smartphone for Everyone
1.1.2 Provide an Open Operating System (OS)
1.1.3 Marketing Strategy
1.1.4 Open Invitation to Symbian Developers to Join Bada
1.2 Samsung Smartphone Sales in India (2010 – 2011)
1.3 Samsung Smartphone Strengths
1.3.1 Strong Technology
1.3.2 Supports Multiplatform
1.3.3 Focus on Innovation and Consistent R&D
1.3.4 Smartphone for Everyone
1.3.5 Samsung Increasing Mobile Phone Market Share
1.4 Samsung Smartphone Weakness
1.4.1 Patent War between Apple Inc. and Samsung
1.4.2 Software Is a Fatal Weakness of Samsung
List of Figures:
Figure 9 6: India – Samsung Smartphone Sales Unit (Million), 2010 & 2011
Figure 9 7: Samsung – Smartphone Product Split (Percent %), 2011
Figure 9 8: Worldwide – Forecast for Samsung Investment on R&D (Billion US$), 2010 – 2012
Figure 9 9: India – Samsung Mobile Market Share (Percent %), 2007 – 2011
Figure 9 4: India – Mobile Market Share (Percent %), 2008 – 2009
Figure 9 5: India – Mobile Market Share (Percent %), 2009 – 2010
List of Tables:
Table 9 5: Smartphone Based on Bada Operating System, 2011
Table 9 6: India – Smartphone Price Comparison (INR), 2011