Saudi Arabia Perfume Market by Type (Eau de Parfum, Eau de Toilette, Eau de Cologne, and Eau Fraiche), Value (Luxury and Mass), Gender (Male, Female, and Unisex), and Company Analysis 2025-2033

In 2021, there were 35,340,680 people living in Saudi Arabia, with 20,437,084 men and 14,903,596 women. 8,671,039 people under the age of 14 make up the whole population. There are 12,188,458 people in the population between the ages of 20 and 40. There are 5,462,868 people living in rural areas and 29,799,824 people living in metropolitan areas. According to 2020 estimates, Saudi Arabia's GDP is worth USD 1.5 trillion, its inflation rate is 3.1%, and its per capita income is $47,700. In 2021, luxury goods are expected to make up 80% of Saudi Arabia's sales. This is because Saudi Arabia's economy is among the fastest-growing in the world, thanks to its robust banking sector, high personal income levels, and oil and gas industries. Sales of luxury products rose as a result. The nation's population has grown significantly as well, and the demand for luxury fragrance items is currently being driven primarily by young people.

Growth Drivers for the Saudi Arabia Perfume Market

Increasing Preference for High-End and Expensive Fragrances

Premium and luxury perfumes are strongly preferred in Saudi Arabia, which reflects a cultural penchant for fine, distinctive scents. These scents are a sign of refinement, money, and status in addition to being a declaration of personal taste. Saudi customers prefer distinctive, enduring fragrances that make a statement, and they frequently choose niche brands that provide a feeling of exclusivity and custom craftsmanship. The market's ongoing demand for high-end fragrances is fueled by a long-standing love for opulent goods, where expensive perfumes are regarded as a means of expressing social status as well as a personal luxury.

For example, the Ghawali brand of the Chalhoub Group debuted its modern flagship shop at the Nakheel Mall in Riyadh in January 2023. With natural features from the GCC, the renovated store combines modern design with regional cultural influences. The store wants to serve the changing beauty and fragrance market in the area by specializing in contemporary and niche oriental scents. In the upcoming months, Ghawali also intends to introduce a new line of perfumes and a special fragrant homage to Saudi Arabia.

Focus on Oriental and Arabic Fragrances

Arabic and Oriental fragrances are highly valued in Saudi Arabia and continue to be a mainstay of the perfume industry. The rich and enduring components of perfumes like oud, rose, amber, and musk are prized for their depth and richness, which represent the customs and cultural legacy of the area. These fragrances are prized for their capacity to generate a feeling of history and identity in addition to their olfactory qualities, which makes them appropriate for both special events and everyday wear. The persistence of these scents' popularity highlights the area's pride in its ancient perfumery methods as well as its wish to honor and maintain regional traditions via aroma.

For example, in May 2024, the Institut du Monde Arabe and the National Museum in Riyadh, under the patronage of Prince Badr bin Farhan, opened the "Perfumes of the East" exhibition. With more than 200 artifacts from archaeology and modern artwork, this exhibition highlights the long history of the Arab world's love of fragrances.

Growth of Online Advertising and E-Commerce

The perfume industry has undergone a change thanks to the growth of digital marketing and e-commerce platforms in Saudi Arabia, which have made it possible for companies to more successfully reach a larger audience. Online channels improve the shopping experience by enabling clients to browse and buy perfumes at any time and from any location. Additionally, they give consumers access to a wider variety of goods, such as international and niche brands that would not be found in physical locations. E-commerce platforms also make direct-to-consumer sales possible, which enables firms to interact with consumers more closely and customize their marketing tactics to suit individual preferences. This, in turn, promotes growth and increases market penetration in the fiercely competitive perfume sector.

The International Trade Administration (ITA) report projects that by the end of 2024, there would be 33.6 million Saudi internet users for e-commerce, a 42% increase from 2019. Amazon Prime and other new players are being drawn to Saudi Arabia's e-commerce business, which could help the general trend of online buying.

Challenges in the Saudi Arabia Fragrances Market

Rise in Intense Competition

The Saudi Arabian perfume business is characterized by fierce competition, with both domestic and foreign companies vying for consumers' attention. Global luxury brands like Chanel and Dior give international prestige and superior products, while well-known local brands like Abdul Samad Al Qurashi and Al Haramain have devoted followings and strong cultural ties. It is challenging for new competitors to stand out and gain market share in this competitive environment. Since consumers frequently favor well-known companies, new brands must make significant investments in branding, marketing, and gaining their trust. Additionally, it's critical to provide distinctive perfumes that satisfy Saudi consumers' inclination for powerful, oud-based aromas. Particularly in the expanding e-commerce sector, new entrants require creative items, aggressive pricing, and a robust distribution network to stand out.

High Import Costs

The Saudi Arabian perfume business is severely hampered by high import prices, especially for high-end and luxury products. Due to tariffs, shipping costs, and taxes, a significant amount of luxury fragrances in Saudi Arabia are imported, frequently from Europe and other countries. These additional expenses may limit the attractiveness of luxury perfumes to affluent demographics by making them less affordable for a wider range of consumers. Additionally, this financial barrier prevents smaller businesses and new entrants from entering the market because they cannot afford such expenses. Furthermore, although local perfume production is increasing, it is still quite tiny in comparison to imports. The sales of imported luxury perfumes may be impacted as a result of many customers switching to less expensive, domestically made alternatives.

The Saudi Arabian perfume/fragrances market may be led by the Eau de Parfum (EDP) category

The Eau de Parfum (EDP) section may dominate the Saudi Arabia perfume/fragrances market due to its longer-lasting scent and better perfume attention. Offering a luxurious enjoyment, EDPs cater to the discerning tastes of Saudi consumers, propelling massive sales and organizing themselves as a preferred demand in the Saudi Arabia perfume market.

Women are expected to be primary consumers in Saudi perfume market

In the Saudi Arabia Fragrances market, women are anticipated to be the primary customers because of cultural norms and alternatives. Perfumes are necessary for personal grooming and modesty in Islamic culture, prompting ladies to wear fragrances more openly. Besides, the developing emphasis on self-expression and comfort amongst ladies solidifies their dominance in driving demand for perfumes in the country.

Type –  Market breakup in 4 viewpoints:

1.    Eau de Parfum
2.    Eau de Toilette
3.    Eau de Cologne
4.    Eau Fraiche

Value – Market breakup in 4 viewpoints:

1.    Luxury
2.    Mass

Gender – Market breakup in 4 viewpoints:

1.    Male
2.    Female
3.    Unisex

All the Key players have been covered from 3 Viewpoints:

•    Overview
•    Recent Development
•    Revenue Analysis

Company Analysis:

1.    Abdul Samad Al Qurashi
2.    Ahmed Al Maghribi Perfumes
3.    Ajmal Perfumes
4.    Arabian Oud
5.    Rasasi Perfume Industry LLC.
6.    Rashat
7.    Swiss Arabian Perfumes Group
8.    The Fragrance Kitchen (TFK)

Report Details: