Social Research

Social research is one of the great methods to gather essential and accurate data about the social activities of a particular region. Social science has an important role in the field of market research, and it plays a vital role to identify and understand consumer behaviour. Social research studies the social dynamics of the rural and urban society like age, the status of education, and income of the people, employment rate & condition etc.

Social research is mostly focused on rural society to understand the market scope and the rural economy. It also identifies and monitors the basic economic condition of rural people such as education infrastructure, health care facilities, water & sanitation, livelihood condition etc. According to Renub Research, the rural area in India has the huge potential to convert untapped demand into the big rural market base. The Indian government has also launched a number of initiatives in the seventh five-year plan such as electrification, rural education, focus to improve the disposable income of farmer, rural infrastructure and economy.

Our Services include:

Baseline Study: Study of the current scenario to identify the initial point of a given project. Starting point act as a benchmark against anticipated progress, which is further analyzed, evaluated, assessed.
 
Social Impact Assessment: The process to understand, analyze, monitor social programs (policies) to identify social consequences that could either be positive or negative, intended or unintended.
 
Market Size: the process to define and analyze the current market size and what would be the future anticipation.