United States Bottled Water Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

United States Bottled Water Market Outlooks

Bottled water is a purified spring or mineral water contained in plastic or glass bottles. It is subjected to several filtration and purification methods, such as reverse osmosis, distillation, and UV treatment, to make it safe and of good quality. Bottled water comes in various sizes and forms—still, sparkling, flavored, and alkaline water—and is a quick way to hydrate for consumers.

Bottled water is consumed across the United States on account of health issues, convenience, and growing preference for clean, safe drinking water. It is a trustworthy source of hydration among travelers, athletes, office workers, and outdoor workers. Emergency aid relies on bottled water amid natural disasters, water contamination events, and emergencies. Also, companies, eateries, and hotels provide bottled water as part of their offerings. With increasing health consciousness and awareness, sales of green packaging, high-end mineral water, and increased hydration are on the rise, and thus bottled water remains a prominent segment in the U.S. beverage industry.

Drivers of Growth in the United States Bottled Water Industry

Rising Health Consciousness Among the Consumers

American consumers are increasingly opting for healthier beverage options, which is leading to decreased consumption of sweetened beverages in lieu of bottled water. The increase in fitness culture, nutritional consciousness, and obesity and diabetes concerns has created a greater need for purified, alkaline, and mineral-fortified bottled water. Bottled water is also seen as a clean and safe source of hydration, especially in regions with tap water quality concerns. The industry has reacted with the introduction of electrolyte-enhanced, pH-balanced, and flavored bottled water, further propelling growth in the segment. In Jun 2024, A $6 million mineral water plant opened in Chilton County, which was visited by Gov. Kay Ivey. Alabama Mineral Springs LLC will sell water from a local spring.

Increasing Demand for Eco-Friendly and Sustainable Packaging

The sustainability drive has raised demand for biodegradable, recyclable, and reusable bottled water packaging. Firms are investing in plant-based plastics, aluminum cans, and recycled PET bottles to minimize environmental footprint. Consumers are getting increasingly aware of plastic waste and carbon footprints, moving toward sustainable packaging options. Brands endorsing sustainability programs, carbon neutrality, and plastic minimization efforts are winning in the competitive bottled water space, driving long-term expansion. Oct 2023, Chlorophyll Water, an American mountain spring mineral water firm, has introduced water bottles consisting of 100% recycled polyethylene terephthalate (rPET) with Avery Dennison label technology.

Growth in Convenience and On-the-Go Drinking

The hectic lifestyle of the U.S. has boosted demand for on-the-go water solution, fueling bottled water sales at convenience outlets, vending, and travel locations. Consumers want portable, single-serve containers that suit their daily lifestyles, either at work, the fitness center, or on public transport. The growth of ready-to-drink functional water, e.g., energy-enhancing, vitamin-enriched, and immunity-building bottled water, meets changing consumer demands. The growth of automated retailing, contactless vending, and intelligent dispensers also adds to the market growth. February 2025 – Mineragua is pleased to introduce its new 12-pack bottle package, providing an easy and eco-friendly means of enjoying its award-winning sparkling water for on-the-go hydration, family gatherings, or home stocking.

Challenges in the United States Bottled Water Market

Environmental Concerns and Plastic Waste Issues

The industry of bottled water comes under growing criticism for plastic contamination and ecological deterioration. Single-use plastic bottles are a major source of landfill waste and ocean contamination, prompting stricter government controls and plastic bans in multiple U.S. states. As firms introduce recyclable and reusable packs, shifting to green materials raises production costs. Customers and policymakers insist on sustainable options, threatening conventional bottled water packaging approaches.

Competition with Filtration and Reusuable Water Solutions

Increased usage of home water filtration systems, reusable water bottles, and intelligent hydration products is posing a threat to the sale of bottled water. Customers are purchasing tap water filters, purifiers, and refill bottle stations to lower their dependence on bottled water. Organizations and institutions offer refill stations and bulk water alternatives, lowering their use of single-use bottles. Bottled water companies have to get creative in order to preserve market share while increasing knowledge regarding cost-efficient and sustainable hydration choices.

United States Spring Bottled Water Market

Spring bottled water is derived from natural underground sources, usually mineral-rich and naturally pure. In the United States, consumers like spring water because of its fresh flavor and perceived health advantage. Top brands draw water from protected springs to ensure high quality and authenticity. The market is expanding because of premium product positioning, green branding, and growing consumer confidence in natural sources. As environmental concerns grow, businesses emphasize low processing and environmentally friendly packaging to attract green consumers.

United States Purified Bottled Water Market

Purified bottled water undergoes filtration, reverse osmosis, or distillation to remove impurities, making it one of the most widely consumed bottled water types in the U.S. Consumers prefer purified water for its clean, neutral taste and absence of contaminants. The market is expanding due to rising health awareness, safety concerns about tap water, and affordability. Leading brands emphasize quality control, advanced purification processes, and smart packaging innovations to stay competitive.

United States Mineral Bottled Water Market

Mineral bottled water is rich in naturally occurring minerals such as calcium, magnesium, and potassium, which provide potential health benefits and hydration improvement. Health-conscious and affluent consumers seek functional beverages and choose mineral water as it has electrolytes and premium credentials. Demand is being driven by premium positioning and sustainability activities among health-conscious and wealthy consumers.

United States PET Bottled Water Industry

PET (polyethylene terephthalate) bottled water is the most popular in the market because it is light, cheap, and long-lasting. PET bottles are used extensively in retail outlets, vending machines, and bulk containers. Environmental worries over plastic trash have promoted recycling efforts and biodegradable PET technology. Numerous companies currently utilize 100% recycled PET bottles to mitigate concerns over sustainability. In spite of regulatory issues, PET bottled water is still the most favored package type in the U.S. because it is cost-effective and convenient.

United States Cans Bottled Water Market

Canned bottled water is becoming increasingly popular as a green alternative to plastic bottles. Aluminum cans are light, recyclable, and help minimize plastic pollution, making them the choice of environmentally friendly consumers. Major brands are promoting premium and flavored water in cans to appeal to younger consumers. The trend toward plastic-free packaging solutions and encouragement from sustainability-focused retailers fuel growth in this segment. Jul 2024, Canned water produced from sunlight and air will be available for sale in the U.S. as part of a campaign to encourage solar-powered hydropanels for off-grid drinking water generation. The eco-friendly option, named Sky Wtr, is manufactured by Source, a Scottsdale, Arizona-based company.

United States Bottled Water Convenience Stores Market

Convenience stores are also a primary retailing channel for bottled water purchases, appealing to on-the-go consumers, commuters, and travelers. Single-serve bottled water in a range of sizes and configurations is highly sought at gas stations, urban convenience stores, and kiosks. Convenience stores provide fast access to hydration, and bottled water is a leading-selling category. With the growth of contactless payment, grab-and-go zones, and digital vending units, convenience store bottled water sales continue to increase.

United States Bottled Water Grocery Stores Market

Supermarkets serve as the chief distribution channel for multi-pack and bulk bottled water sales. Users buy bottled water for home purposes, family drinking, and events. Supermarket chains provide many brands, prices, and container sizes to accommodate various tastes. The demand for organic, alkaline, and functional bottled waters fuels innovation within this category. In-store promotion, private label bottled water brand, and web integration also contribute to consumer purchases.

West United States Bottled Water Market

The western United States, covering California, Nevada, and Washington, has a strong demand for bottled water based on health-conscious lifestyles, outdoor recreation, and hot climates. Consumers favor premium, alkaline, and functional water products. Sustainability issues are propelling the use of green packaging and refill points. State regulations of single-use plastics, such as those in California, are influencing market trends toward recyclable and biodegradable solutions.

East United States Bottled Water Market

The east U.S., comprising New York, Florida, and Washington D.C., has an increasing demand for on-the-go, convenient hydration options. The concentration of urban hubs, corporate hubs, and tourist attractions increases the sales of bottled water. Premium offerings, purified water options, and eco-friendly packaging are in favor among upscale consumers. Expansion through airports, malls, and metro stations contributes to market growth.

North United States Bottled Water Market

The northern part of the U.S., encompassing Illinois, Michigan, and Minnesota, is subject to seasonally bottled water demand as a result of weather changes and activities outdoors. Summer, sporting events, and tourism seasons see bottled water stockpiling by consumers. The industry is seeing increasing growth in bulk packaging, sustainable brands, and innovations in flavored water. There is also a regulatory push against plastic waste reduction and recycling incentives that influence consumer trends.

United States Bottled Water Market Segments

Product

1. Spring Water
2. Purified Water
3. Mineral Water
4. Sparkling Water
5. Others

Packaging

1. PET
2. Cans
3. Others

Distribution Channel

1. On-Trade
2. Off-Trade
3. Supermarkets & Hypermarkets
4. Convenience Stores
5. Grocery Stores
6. Others

Region

1. East
2. West
3. North
4. South

All the Key players have been covered from 4 Viewpoints:

• Overview
• Key Persons
• Recent Development
• Revenue

Company Analysis

1. Nestlé
2. The Coca-Cola Company
3. PepsiCo
4. DANONE
5. Primo Water Corporation
6. FIJI Water Company LLC
7. Gerolsteiner Brunnen GmbH & Co. KG
8. Skechers U.S.A., Inc.
9. VOSS WATER
10. Nongfu Spring

Report Details: