United States Frozen Food Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

United States Frozen Food Market Outlooks

Frozen food is food that has been preserved by keeping it at cold temperatures so that shelf life is enhanced without compromising nutritional value, texture, and flavor. Frozen vegetables, fruits, meat, seafood, ready-to-eat meals, desserts, and snacks come under this category. Advanced freezing methods like flash freezing and cryogenic freezing provide freshness and prevent spoilage.

Frozen food is widely consumed in the United States due to its convenience, cost-effectiveness, and time-saving features. Busy lifestyles and increased demand for convenience meals have driven demand. Frozen foods are used in homes, restaurants, cafeterias, and fast foods. They also play an important role in food security and emergency preparedness by providing guaranteed meal options with long shelf life. With the rise of organic, plant-based, and healthier frozen foods, the industry continues to expand. The rise in internet-based grocery shopping and meal delivery has also driven frozen food sales, which is now a leading category in the US food market.

Growth Drivers in United States Frozen Food Market

Increasing Demand for Convenience Foods

With busy lifestyles and changing consumer patterns, frozen food has become a convenient option for Americans seeking fast and convenient meals. Increased numbers of dual-income households and urban dwellings have increased the demand for ready-to-eat and ready-to-cook foods. Frozen foods have longer shelf life, minimal preparation time, and reduced food wastage and thus are well suited for modern consumers. Furthermore, improvements in freezing technology and packaging have raised product quality, thus driving the market further. Mar 2025, National Frozen & Refrigerated Foods Association (NFRA) latest consumer survey supports the growing importance of frozen foods to American consumers: 71% of shoppers like ready-to-eat meal departments and quick prep meals in the grocery store, making frozen foods an important factor in meal planning. 67% of shoppers enjoy better ingredient organization for specific meal categories, the method through which shoppers are using frozen foods as bases for creative cooking. 83% of shoppers say frozen foods make meal planning easier, additionally adding to the importance of frozen foods to active families.

Expansion of E-Commerce and Grocery Internet Shopping

The development of grocery internet shopping and food delivery has dramatically boosted sales of frozen foods. Shoppers are exposed to an expansive range of frozen products within the palm of their hands with handy home delivery facilities. Multibrand giants and web platforms like Walmart, Amazon Fresh, and Instacart are enhancing frozen food stocks. The push for digital buying behaviors and mealbox subscription plans continues to drive growth in the market. September 2024, Over 138 million American shoppers buy grocery products online with growing prospects. There are over 62,000 supermarkets, but merely about 5,970 (or 9.5%) sell online, indicating untapped potential in cyberspace.

Increasing Trend Toward Health-Oriented and Organic Frozen Food

The health-oriented frozen foods market is on the rise with consumers looking for organic, gluten-free, plant-based, and high-protein frozen foods. Businesses are introducing frozen foods that have clean labels, fewer preservatives, and sustainable ingredients in order to win over health-conscious consumers. Increased demand for vegan and plant-based frozen dinners, frozen vegetables, and fruits is driving innovation. Sept. 2024, Amy's Kitchen, the first organic frozen food company, is launching into frozen breakfast with new burritos, wraps, and entrees. Committed to providing convenient, organic meals for busy mornings, Amy's new line offers healthy, home-style alternatives that make breakfast convenient.

Challenges Confronting the United States Frozen Food Market

Perception of Lower Nutritional Value

Despite technological advancements in freezing operations, there are still some customers who perceive frozen foods as less healthy than fresh foods. Concerns regarding the presence of added preservatives, artificial additives, and excessive sodium content in certain frozen foods present a challenge to market growth. Promoting the nutritional quality and minimal processing of frozen fruits and vegetables is key to overcoming this challenge.

Supply Chain and Storage Constraints

Cold transport, cold storage, and logistics are dependent heavily on frozen foods. Rising fuel prices, supply chain uncertainty, and labor shortages cause rising supply chain costs as well as poor quality and poor availability. The suppliers must supply capital-hungry cold equipment to keep growing demand levels at a rising cost. Small and medium enterprises also find it cumbersome to distribute frozen foods across the geography of a region.

United States Frozen Breakfast Food Market

Frozen breakfast food consists of pancakes, waffles, burritos, and breakfast sandwiches. Consumers like such foods as they are convenient and nutritious. Rising demand for whole-grain breakfast foods and protein content is compelling companies to innovate. Companies are also introducing sugar-free and organic options to fulfill health-driven buys. March 2024, Mason Dixie Foods launched a new range of single-serve breakfast sandwiches, drive-thru-inspired but made with uncomplicated ingredients and no preservatives.

United States Frozen Seafood Market

Frozen seafood is a prominent category, with shrimp, salmon, cod, and shellfish available. Frozen seafood is preferred by consumers due to its increased shelf life, price effectiveness, and availability. Increasing knowledge of omega-3 fatty acids and protein-based diets drives the demand further. Sustainability concerns have driven the adoption of eco-friendly fishing practices and certified seafood options. Feb. 2023,Red Lobster® introduces its first-ever lineup of seafood items in retail, including new entrées such as Cheddar Bay Biscuit® Shrimp, which combines their signature biscuit with juicy shrimp, and Coconut Shrimp Bites. Savor great seafood in your own home at any time!

United States Frozen Poultry Food Market

Frozen chicken products are nuggets, wings, breasts, and turkey. Demand is supported by high protein demand, convenience, and ease of preparation. Some of the innovations that are becoming popular include pre-seasoned and air-fried chicken products. However, the fear of antibiotic usage and factory farming pushes consumer selection towards organic and free-range frozen chicken. Jun 13, 2024, Hooters is launching a frozen appetizer range, now on sale at Publix Super Markets nationwide, so that fans can experience their signature flavors in the comfort of their own homes.

United States Frozen Ice Cream/Sherbet Food Market

The frozen dessert segment includes ice cream, sherbet, and frozen yogurt. There is growing demand for plant-based, dairy-free, and low-calorie products, so vegan, keto, and sugar-free ice creams have been introduced. Special flavors and quality ingredients are being highlighted by brands to attract a wider consumer base.

United States Frozen Strawberries Market

Frozen strawberries are widely utilized in smoothies, desserts, and baking. Frozen strawberries are offering greater shelf life along with year-round availability, making them a favorite over fresh strawberries. Organic and pesticide-free frozen berries are in demand, as businesses are focusing on sustainable agriculture along with eco-friendly packaging.

United States Frozen Broccoli Market

Frozen broccoli is a pantry staple due to its high fiber, vitamin, and ready-to-use content. Demand for market demand is fueled by the plant-based diet and organic, non-GMO vegetable trend. Health-conscious shoppers are prompting grocery store frozen vegetable aisles to grow.

United States Frozen Prepared Vegetables Food Market

This segment includes pre-cut, mixed, and seasoned frozen vegetables that are utilized in stir-fries, casseroles, and side dishes. Consumers are popular with such products because of their convenience, reduced prep time, and ability to retain nutrients. Demand for meal kits and frozen organic vegetables is driving growth in this market.

United States Frozen Snacks Food Market

Frozen appetizers such as mozzarella sticks, pizza rolls, and dumplings are popular among Gen Z consumers and millennials. Increased demand for on-the-go and convenience-driven appetizers has led to an increase in air-fried and gluten-free snack foods.

United States Frozen Food Hypermarkets & Supermarkets Market

Hypermarkets and supermarkets remain the largest channels of distribution of frozen food in America. Stores such as Kroger, Walmart, and Target are expanding larger frozen food aisles to satisfy growing demand. Chains are introducing private-label frozen foods to compete with mainstream makers.

United States Online Frozen Food Market

The frozen food market is expanding online at a very rapid pace as grocery delivery and e-commerce have been on the rise. Consumers wish to purchase frozen food via Amazon Fresh, Instacart, and Walmart Online due to convenience of purchase and variety of products. Direct-to-consumer frozen food companies and meal kit subscriptions are also contributing to market expansion.

East United States Frozen Food Market

The U.S. east coast has a well-established frozen foods market due to the higher population of the region, busy city lifestyles, and higher-than-average interest in convenience foods. Large metropolitan areas like New York, Boston, and Washington, D.C. drive frozen food sales, especially in supermarkets and online grocery shopping.

North United States Frozen Food Market

The U.S. north experiences cold winter, and frozen food sales surge. Frozen foods and fruits and vegetables are kept by families to have them available easily. Illinois, Michigan, and Minnesota exhibit growing demands for organic and vegetarian frozen food by health-conscious consumer behavior.

United States Frozen Food Market Segments

Frozen Meals

1. Breakfast Food
2. Dinners/Entrees
3. Pizza

Meat/Poultry/Seafood

1. Seafood
2. Processed Poultry
3. Poultry
4. Meat

Desserts

1. Ice Cream/Sherbet
2. Novelties
3. Desserts/Toppings

Fruits & Vegetables

Fruits

1. Strawberries
2. Raspberries
3. Blueberries
4. Blackberries
5. Peaches
6. Cherries
7. Apricots
8. Apples
9. Others

Vegetables

1. Mixed Vegetables
2. Broccoli
3. Beans
4. Corn
5. Peas
6. Prepared Vegetables
7. Corn on the Cob
8. Spinach
9. Onion Rings
10. Zucchini
11. Carrots
12. Onions

Snacks

Baked Goods

Distribution channel

1. Traditional Grocery Stores
2. Hypermarkets & Supermarkets
3. Club Stores
4. Discount Stores
5. Online
6. Others

Region

1. East
2. West
3. North
4. South

All the Key players have been covered from 4 Viewpoints:

• Overview
• Key Persons
• Recent Development
• Revenue

Company Analysis

1. Unilever PLC
2. Nestlé S.A.
3. General Mills, Inc.
4. Nomad Foods Ltd.
5. Tyson Foods Inc.
6. Conagra Brands Inc.
7. Wawona Frozen Foods
8. Bellisio Parent, LLC
9. McCain Foods
10. The Kraft Heinz Company

Report Details: