United States Hair Brush Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

United States Hair Brush Market Trends & Summary

The United States hair brush market is anticipated to grow steadily, supported by growing demand for high-end and specialized hair care products. Estimated at USD 651 million in 2024, the market is anticipated to reach USD 1428.89 million by 2033, growing at a CAGR of 9.13% during 2025-2033. Advances in brush designs, eco-friendly materials, and growing consumer awareness drive market growth.

The report United States Hair Brush Market Forecast covers by Product (Round Brush, Vent Brush, Paddle Brush, Cushion Brush, Detangling Brush, Others), Material (Organic, Synthetic), Application (Personal, Professional), End-User (Women, Men, Children), Region and Company Analysis 2025-2033.

United States Hair Brush Market Outlooks

Hair brush is a personal care item that has been specifically crafted to detangle, style, and condition the hair. Expressed in forms of paddle brush, round brush, and detangling brush, it serves specific hair textures as well as different styling requirements. Synthetic or natural bristles make up most hair brushes, although ergonomic shapes in some cases serve enhanced grip as well as ease.

In the US, hair brushes find application in day-to-day hair care, styling, and professional salon treatments. Most consumers use specialty brushes, like boar bristle for smoothness, vented brushes for fast drying, and scalp-stimulating brushes for increased circulation. Personal grooming and hair care awareness are pushing demand for good-quality, long-lasting brushes. Furthermore, eco-friendly and sustainable hair brushes produced from biodegradable products are increasingly becoming popular among green consumers. With increasing developments in hair care, the USA hair brush market keeps growing as it caters to various hair types and styling needs.

Growth Drivers in the United States Hair Brush Market

Growing Demand for Specialized and Premium Hair Brushes

American consumers are becoming more demanding of high-quality, specialized hair brushes with which they can match the specific needs of their own hair types and styling requirements. High-end brushes like boar bristle brushes, ceramic round brushes, and detangling brushes are especially popular because of the advantages they provide in hair health and styling convenience. Professional salons and beauty salons also promote such demand by suggesting high-quality brushes that improve the texture of hair and prevent breakage. Further, social media personalities and beauty consultants also help boost the sales of high-end brushes, influencing increased consumer interest in spending on high-quality hair care equipment. March 2025, KareCo®, a leading brand of salon-quality tools for professional and at-home hair stylists, is excited to introduce two new hair brushes, including a revolutionary blow out brush and the company's top-selling Tangle Buster® Detangler in a convenient travel size.

Increased Awareness of Hair Health and Grooming Trends

Increased emphasis on personal grooming and hair health is having a strong influence on the U.S. hair brush market. More consumers understand the significance of employing the appropriate brush to prevent damage, increase shine, and ensure scalp well-being. There is a growing demand for brushes with cutting-edge features like heat-resistant bristles, ionic technology, and scalp-massaging shapes. In addition, the movement towards natural hair and minimizing heat styling has created a boom in demand for brushes that enhance smoothness and detangling without breakage, especially for those with textured or curly hair.  Aug 2024, August is National Hair Loss Awareness Month, and elastin replenishment company NULASTIN® invites everyone to participate in the conversation and support one another in hair and scalp health. Hair loss is impacting over 50 million men and 30 million women in the United States alone, and over 80% of men and 50% of women will develop it over their lifetime. This month, NULASTIN is giving tips on how to avoid hair loss and highlighting its groundbreaking, clinically-supported solution: HAIR Vibrant Scalp Treatment.

Growth of Sustainable and Eco-Friendly Hair Brushes

Sustainability has emerged as a key trend in the hair care market, with the development of sustainable hair brushes made from biodegradable products like bamboo, recycled plastic, and natural rubber. Consumers are actively looking for environmentally friendly products, compelling companies to create sustainable products without any compromise on quality. Companies are now launching vegan and cruelty-free hair brushes to cater to ethical consumers. This change is consistent with the growing number of green consumers in the United States who value sustainability in their personal care products, also driving growth in the eco hair brush segment. Feb 2024, KOH-I-NOOR introduces eco friendly hair brushes made from recycled plastics.  These gorgeous brushes are available in two sizes and three colors. You will appreciate hearing that these brushes are recyclable at the end of their lifetime too.

Challenge in United States Hair Brush Market

Market Saturation and Hard Competition

United States hair brush market is intensively competitive in nature, as there are so many brands in the market competing with each other by providing diversified products at variable prices. From high-end salon brands to mass-market brands at a lower price, the consumer has a wide array of options available, and it becomes hard for new players to make a big impact. Existing brands use their name and widespread distribution channels to keep their market share, and hence it becomes tough for smaller players to match them. The presence of fake and low-quality hair brushes also adds to market competition, necessitating differentiation by brands based on innovation, branding, and focused marketing strategies.

Volatile Raw Material Prices and Supply Chain Problems

Prices and supply of raw materials utilized in hair brushes, including natural bristles, plastic, and metal, fluctuate as a result of supply chain breakdowns and worldwide economic conditions. Aspects like higher transportation costs, labor shortages, and trade laws may contribute to raising production costs, resulting in higher prices at retail. Sustainable sourcing of eco-friendly brushes is also a requirement, and that can be more costly than using conventional materials. These situations may strain profit margins and create pricing pressures for makers, compelling them to seek cost-effective yet superior solutions to remain competitive in the U.S. market.

United States Round Hair Brush Market

Round hair brushes are commonly employed in the U.S. for blow-drying, volumizing, and styling hair. They are usually provided with ceramic or ionic technology and assist in even heat distribution, thereby minimizing frizz and maximizing smoothness. They are mostly favored by professional hairstylists and those who regularly employ heat styling equipment. There is increased demand for superior-quality, heat-resistant round brushes, particularly by consumers seeking professional-grade results from the comfort of their homes. Brands are adopting ergonomic shapes and long-lasting material to suit customer requirements. Hairstyling video tutorials and home-grooming trends increasingly influence the expansion of the round hair brush market segment.

United States Paddle Hair Brush Market

Paddle hair brushes are preferred because they detangle, smooth, and straighten hair with less effort. These broad, flat brushes are perfect for people with long or thick hair, as they offer a good solution to minimizing knots and breakage. Paddle brushes have become popular because they work for all hair types, including curly and textured hair. Numerous brands provide paddle brushes with cushioned bases and flexible bristles to provide utmost comfort and scalp stimulation. With customers looking for gentle and effective hair care tools, paddle brushes remain a favorite in both professional and personal grooming kits.

United States Organic Hair Brush Market

Organic hair brush market in the US is growing with customers focusing on natural and environmentally friendly products. These brushes, produced from eco-friendly materials like bamboo, wood, and plant fiber bristles, fit the trend towards environmentally conscious beauty accessories. Organic hair brushes are sometimes promoted as containing no synthetic material or chemicals and are thus suited for those with sensitive scalps or those devoted to a natural way of living. Increased awareness of sustainability is prompting leading hair care brands to introduce organic brush ranges, further generating consumer interest and penetration in the American market.

United States Personal Hair Brush Market

Individual hair brushes meet specific grooming requirements, emphasizing convenience, affordability, and efficacy. American consumers look for multi-functional brushes that can be used on a daily basis for styling, detangling, and scalp care. Small and travel-sized brushes are also becoming popular, particularly among businesspeople and travelers. Most personal hair brushes nowadays come with ergonomic grips, anti-static bristles, and creative designs for better user experience. The growth of subscription services for personal care products has also fueled the need for personalized hair brushes specific to hair type and needs.

United States Women Hair Brush Market

The U.S. women's hair brush market is fueled by a wide array of styling and hair care requirements. Women require brushes that match various hair types, either straight, curly, or wavy. Detangling, volumizing, and shine-enhancing specialized brushes are among the most demanded. Companies are emphasizing new technologies like scalp-stimulating bristles and heat-resistant materials in order to appeal to beauty consumers. Social media and influencer marketing have a huge influence on buying decisions, with women using product reviews and hairstyling tutorials to decide on the ideal brush for their hair type and styling needs.

United States Men Hair Brush Market

The U.S. men's hair brush market is expanding as male grooming trends pick up steam. Men are spending more money on good quality hair brushes for styling, beard care, and scalp maintenance. Brushes for short hair, creating waves, and even beards are becoming more common. Most brands have natural bristle brushes to distribute natural oils and improve hair health. With more men embracing total grooming habits, demand for hardy and functional hair brushes is still on the rise.

Barbershops and men grooming companies are also advertising specialized brushes, which leads to greater market visibility and sales.

East United States Hair Brush Market

The East U.S. market for hair brushes is driven by a multicultural base of consumers such as urban professionals and beauty-seekers. Metropolitan cities like New York and Washington, D.C., dominate the demand for luxury and salon-level hair brushes. The trend for natural hair growth has also pushed sales of detangling and curl-defining brushes. Supermarkets, beauty stores, and online websites dominate distribution channels in this region, as they cater to a broad spectrum of consumer tastes. The market for high-end and innovative hair brushes continues to grow with a vibrant presence of beauty companies and hairstylists.

West United States Hair Brush Market

The West U.S. hair brush market is largely driven by green consumers and an established beauty industry presence in major cities such as Los Angeles and San Francisco. Organic and eco-friendly hair brushes are especially trendy in this region, mirroring the trend of green beauty products. Hollywood influence and social media trends fuel high-end styling brush interest. Furthermore, the popularity of fitness and wellness influences the need for portable and travel-friendly brushes. Sales are heavily driven by e-commerce, with consumers on the West Coast greatly favoring online purchase for convenience and variety in hair care products.

United States Hair Brush Market Segments

Product

1. Round Brush
2. Vent Brush
3. Paddle Brush
4. Cushion Brush
5. Detangling Brush
6. Others

Material

1. Organic
2. Synthetic

Application

1. Personal
2. Professional

End-User

1. Women
2. Men
3. Children

Region

1. East
2. West
3. North
4. South

All the Key players have been covered from 4 Viewpoints:

• Overviews
• Key Person
• Recent Developments
• Revenue

Key Players Analysis

1. BaByliss (Conair Group Ltd.)
2. BRAUN (Procter & Gamble)
3. Conair LLC
4. CRAVE NATURALS
5. Denman
6. Hershesons
7. Revlon
8. L'Oréal SA
9. Mason Pearson
10. Burmax

Report Details: