United States Microwave Oven Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

United States Microwave Oven Market Outlooks

A microwave oven is a kitchen appliance that uses microwave radiation to quickly heat, cook, or defrost food. In the United States, microwave ovens have become an essential part of modern kitchens due to their convenience and versatility. They are widely used for a variety of tasks, including reheating leftovers, cooking frozen meals, popping popcorn, and preparing simple meals.

Microwave ovens have been installed with advanced features such as grilling, baking, and steaming. They can be used to cook a variety of dishes and are thus gaining popularity in many households, offices, and restaurants due to their energy efficiency and speed. With the fast pace of life in the U.S., microwave ovens help save much time spent in the kitchen for preparing meals. It is now an integral part of preparing food in personal and commercial industries, which relates to the increased demand for convenience and efficiency.

United States Microwave Oven Market Growth Drivers

Growing Demand for Convenience and Speed

Increasingly busy lifestyles in the U.S. are driving demand for quick and efficient cooking solutions. Microwave ovens are a convenient way to prepare meals, saving time and effort for busy individuals and families. Microwave ovens allow easy reheating, defrosting, and cooking with very little advance preparation. In April 2024, a series of surveys by the Pew Research Center reported that 52 percent of all Americans frequently multitask, and 60 percent sometimes feel too busy to enjoy life. Among parents with children under 18, a shocking 74 percent said they felt too busy to enjoy life. Furthermore, estimates from the United Nations Population Division indicate that 83 percent of Americans live in metropolitan areas. By 2050, it is estimated that 89 percent of Americans and 68 percent of people worldwide will live in cities.

Technological Advancements and Smart Features

Technological advancements, including smart features, voice control, and integrated cooking programs in microwave ovens, are boosting the market. Consumers find versatile, energy-efficient, and innovative functionality models appealing. Smart microwaves, equipped with Wi-Fi connectivity and automated cooking settings, are in demand. LG unveiled its newest range at the Kitchen & Bath Industry Show in February 2024. This range includes some stylish products such as low-profile over-the-range microwaves and French door refrigerators. This new approach to design is based on consumer demand and product excellence. Panasonic has expanded its partnership with Fresco to create a revolutionary cooking assistant for its kitchen equipment. The first launch will be HomeCHEF 4-in-1 multi-oven. This new smart appliance will be announced at CES 2024.

Compact and Built-in Designs Gaining Popularity

The demand for built-in and countertop microwave ovens is increasing with the trend toward modern kitchen aesthetics and compact living spaces. These models blend seamlessly with kitchen designs and maximize space utilization, appealing to urban households and small apartments across the U.S. In February 2024, KitchenAid is setting a new standard in design with its innovative flush design products that elevate your kitchen. The KitchenAid® Multifunction Over-the-Range Microwave Ovens and Flush Design Dishwashers combine performance and craftsmanship, ensuring seamless integration with clean lines. These appliances are enhancing the overall flow of the room and also contribute to a premium look in your kitchen.

Challenges in the United States Microwave Oven Market

High Competition and Price Sensitivity

The competitive nature of the U.S. microwave oven market creates price sensitivity for consumers. Because there are many brands with a variety of models, price comparison is very common, and it creates pressure on manufacturers to deliver quality products at affordable prices, which may compromise the profit margin of companies.

Environmental Concerns and Sustainability

Environmental sustainability still faces the market in microwave ovens. Today, consumers increasingly prefer energy-efficient and environmental models, so there is more competition among the companies to bring forward more eco-friendly products. Combining innovation with sustainability can be expensive and may consume a lot of research and development time.

United States Convection Microwave Oven Market

Growing Demand for Flexible Home Appliances drives United States convection microwave oven market. Convection microwave ovens combine the convenience of microwave cooking with the functionality of a traditional oven, which includes baking, roasting, and grilling. This enables consumers to prepare a wider variety of dishes in a single appliance, making it ideal for both small households and professional kitchens. The rise in compact living spaces and busy lifestyles has further fueled demand, as these ovens save space and time. Further, technological advancement, energy efficiency, and smart features are pushing the demand for convection microwave ovens in the U.S. market.

Commercial Microwave Oven Market in United States

The commercial microwave oven market in the United States is growing steadily due to the need for fast and efficient food preparation in the foodservice industry. Restaurants, cafes, convenience stores, and institutional kitchens rely on commercial microwaves for reheating, defrosting, and cooking. These ovens are built for heavy-duty use, offering durability and advanced features tailored to commercial needs. Fast-casual dining and delivery services are increasing demand for these appliances. Energy-efficient and programmable models are also becoming popular because businesses are concerned with sustainability and operational efficiency.

United States Counter Top Microwave Oven Market

The United States countertop microwave oven market remains a significant market in the kitchen appliance industry because of its cost-effectiveness, portability, and ease of installation. These appliances are suited for small-sized kitchens, dorms, and rental spaces; hence, this is a niche that appeals to consumers who give importance to convenience. Their applications in reheating, defrosting, and cooking simple meals make them essentials in American households. The growing demand for compact and affordable kitchen solutions has further supported this market. The manufacturers are coming up with features such as smart controls, energy efficiency, and sleek designs to attract consumers further and continue growing in this area.

California Microwave Oven Market

California microwave oven market is doing pretty well due to the large population of the state, urban life, and high demand for modern kitchen appliances. As one of the largest markets in the United States, California consumers prefer versatile and energy-efficient microwave ovens. In recent years, the trend towards compact living space has been observed, especially in urban centers such as Los Angeles and San Francisco, increasing the demand for countertop and built-in microwave ovens. Eco-conscious Californians have also enhanced interest in energy-efficient and environmentally friendly models. Further to the above points, smart features and multi-functionality have become the main driver in the microwave oven market of the state. The World Data Atlas puts the California per capita disposable personal income for the year 2022 at 63,133 US dollars. From an average yearly growth rate of 4.71%, it signifies a remarkable jump from 41,878 US dollars in the year 2013 to 63,133 US dollars in the year 2022.

Texas Microwave Oven Market

The Texas microwave oven market is growing steadily due to the expansion of the population in the state and the variety of culinary needs. Texas households, from apartment dwellers to suburban home dwellers, are using microwave ovens for easy reheating, defrosting, and fast preparation of meals. Multi-functional and energy-efficient models are on the rise as consumers demand such products. Urban centers like Houston, Dallas, and Austin have a significant presence in the market, driven by busy lifestyles and rising disposable incomes. In addition, smart features and built-in designs are in vogue, making microwave ovens a common appliance in Texas kitchens.

New York Microwave Oven Market

The New York microwave oven market is booming, mainly due to the diverse population of the state, urban density, and fast pace of life. Metropolitan regions such as New York City witness a high demand for compact, multifunctional microwave ovens catering to space-restricted apartments and busy schedules. Consumers are drawn to energy-efficient, countertop, and built-in models compatible with modern kitchen designs. In addition, growth in disposable income and the smart kitchen appliance segment is fueling the market further. Also, the increasing consumption of quick meals also supports people's needs within New York to use microwave ovens as a more necessary appliance, whether at their home or elsewhere.

Florida Market for Microwave Ovens

A steadily growing demand is witnessed across Florida due to its diverse populations, tourism market, and even rapid urbanization. Households and hotels use it as restaurants, among which most depend strongly on microwave oven preparation of meal in order to be fastly prepared. Compact and multifunctional models like convection and smart microwaves are increasingly in demand as they meet modern kitchen needs and smaller living spaces. The convenience these appliances provide is highly valued by Florida's retirees and busy professionals. There is also the growing focus on energy efficiency and sustainable living that encourages the use of advanced, eco-friendly microwave ovens throughout the state.

United States Microwave Oven Market Segments

Type – Market breakup in 3 viewpoints:

1.    Grill 
2.    Solo
3.    Convection

Application – Market breakup in 2 viewpoints:

1.    Commercial
2.    Household

Structure – Market breakup in 2 viewpoints:

1.    Built-In
2.    Counter Top

Distribution Channel – Market breakup in 2 viewpoints:

1.    Online
2.    Offline

States – Market breakup in 29 viewpoints:

1.    California
2.    Texas
3.    New York
4.    Florida
5.    Illinois
6.    Pennsylvania
7.    Ohio
8.    Georgia
9.    New Jersey
10.    Washington
11.    North Carolina
12.    Massachusetts
13.    Virginia
14.    Michigan
15.    Maryland
16.    Colorado
17.    Tennessee
18.    Indiana
19.    Arizona
20.    Minnesota
21.    Wisconsin
22.    Missouri
23.    Connecticut
24.    South Carolina
25.    Oregon
26.    Louisiana
27.    Alabama
28.    Kentucky
29.    Rest of United States

All the Key players have been covered from 3 Viewpoints:

•    Overview
•    Recent Development
•    Revenue Analysis

Company Analysis:

1.    Illinois Tool Works Inc.
2.    Sharp
3.    LG Electronics
4.    Whirlpool Corporation
5.    GE Appliances
6.    Panasonic Corporation
7.    Samsung Electronics
8.    Midea Group

Report Details: