United States Olive Oil Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

United States Olive Oil Market Outlooks

Olive oil is a pure oil that comes from olives, which mainly cultivate in the Mediterranean. Olive oil is renowned for its various health benefits due to its strong antioxidants, cardiovascular-friendly fats, and anti-inflammatory characteristics. In the United States, olive oil has become much popular because healthy eating awareness increases, and there is a massive impact of the Mediterranean diet.

Olive oil is widely utilized in cooking, such as sautéing, grilling, baking, and as a dressing base for salads and marinades. It is a healthier substitute for butter and other oils used in cooking. Outside of food, olive oil is also a major player in the personal care market, where it is applied in skincare, hair care, and cosmetics because of its moisturizing and enriching qualities. The pharmaceutical sector also uses olive oil for its medicinal value. As the demand for quality and organic extra virgin olive oil increases, so does its use in American homes, restaurants, and food processing sectors.

Growth Drivers in the United States Olive Oil Market

Growing Health Awareness and Demand for Healthy Cooking Oils

The growing knowledge of the health advantages linked to the consumption of olive oil has been the key growth driver in the U.S. market. Customers are more and more moving towards healthy eating habits, which include the use of highly monounsaturated fats and antioxidant-rich oils. Olive oil is said to improve heart health, lower inflammation, and decrease cholesterol, which makes it a better option than vegetable oils and hydrogenated oil. The Mediterranean diet, underpinning by the extensive use of olive oil, has further driven its consumption in the marketplace by diverse consumer groups, including households, restaurants, and people who take care of their health. The consumption of olive oil in the United States has grown from 28,000 metric tons in 1970/71 to more than 400,000 metric tons in the 2020s, accounting for almost 5 percent of all vegetable oils consumed as food. For marketing year 2024/25, the United States is expected to be the second largest user of olive oil at 13 percent of global usage in the past decade.

Increase in Organic and Premium Olive Oil Varieties

Demand for organic and high-end extra virgin olive oil has skyrocketed in the United States as consumers become interested in authentic, minimally processed products. High-end olive oils, frequently cold-pressed and produced from high-quality regions, are increasingly popular because of their better flavor and nutritional content. The increased demand for sustainable agriculture and clean-label products has prompted olive oil manufacturers to pursue environmentally friendly and transparent sourcing methods. Specialty stores and retailers are increasing their premium olive oil offerings, appealing to gourmet chefs and quality-conscious consumers who are willing to pay more for better quality. SEPTEMBER 2024 – Kosterina, a Mediterranean food and beauty company, is rolling out in more than 600 Target stores nationwide. This is Target's initial foray into the Premium Olive Oil category, including Kosterina's organic Premium Reserve Extra Virgin Olive Oil and Spicy Red Pepper Olive Oil, both in-store and online. The company, which also distributes in Whole Foods and Crate & Barrel, has more than 20 award-winning products, among them its Organic Snacking Olives, featured as one of Men's Health's 50 Best Food Products of 2024.

Foodservice and Culinary Applications Growth

The penetration of olive oil into restaurants, fast-casual, and the gourmet food market has added a great boost to market expansion. Chefs and foodservice managers appreciate the use of olive oil in various forms of cooking, ranging from salad dressing to frying and sautéing. With the growing popularity of global cuisines, especially Mediterranean and Italian foods, olive oil use has proliferated in commercial kitchens. The trend to add healthier options to menus has further increased the use of olive oil in restaurant offerings, making it a part of the foodservice industry. September 2024, Corto Olive Co. has introduced its limited Harvest 2024 Agrumato-Method Calabrian Chili Olive Oil, ideal for elevating fall and holiday dishes.

Challenges Faced by the United States Olive Oil Market

Price Volatility and Supply Chain Disruptions

Variations in worldwide olive oil prices, based on weather patterns, production issues, and geopolitical influences, are a challenge to the U.S. market. Severe weather conditions in major olive-producing countries, including Spain and Italy, can cause supply deficits and price increases. Furthermore, logistical disruptions, tariffs, and trade barriers affect the smooth flow of imports, making it challenging for companies to keep stable prices and inventory levels. These uncertainties prompt retailers and consumers to make sporadic switches to substitute cooking oils.

Prevalence of Counterfeit and Low-Quality Olive Oil

The availability of adulterated or misbranded olive oil in the U.S. market continues to be a cause for concern. Certain lower-grade blends or spurious products are sold as extra virgin olive oil, deceiving consumers and eroding confidence in the sector. The absence of rigorous enforcement of quality standards and labeling rules has made it difficult for consumers to distinguish between genuine and inferior products. Consequently, regulatory agencies and industry players are calling for greater transparency, authentication procedures, and consumer awareness to prevent fraud and maintain product integrity.

United States Refined Olive Oil Market

Refined olive oil is a processed form that is purified to eliminate impurities and enhance stability. In the United States, this segment is popular among consumers looking for a cheaper substitute for extra virgin olive oil but still enjoy olive oil's mild taste and health benefits. It is commonly used in food processing and commercial kitchens where cost is a concern. The refining process ensures a neutral taste, making it suitable for various culinary applications, including frying and baking. As demand for budget-friendly cooking oils grows, refined olive oil remains a competitive option for households and food manufacturers.

United States Extra Virgin Olive Oil Market

Extra virgin olive oil (EVOO) is the highest quality and least processed form of olive oil, known for its rich flavor, aroma, and health benefits. EVOO leads the high-end olive oil market in the U.S., with consumers increasingly seeking healthy products and upscale foodies appreciating its high flavor profile. Increasing demand for cold-pressed, organic, and sustainably grown EVOO is driven by growing consumer recognition of its antioxidant benefits and use in cuisine. Specialty stores, online grocery sites, and mass market food chains are introducing additional EVOO products to address demanding shoppers focused on authenticity and nutritional benefits.

United States Olive Oil Bottles Market

The U.S. olive oil bottles market is defined by the trend towards increasing use of glass and eco-friendly packaging. Dark glass bottles are increasingly being used by consumers as they preserve the freshness of the oil by keeping it away from light and oxidation. Sustainability needs are driving demand for eco-friendly packaging solutions in the form of recyclable and biodegradable materials. Premium olive oils have also fueled demand for visually appealing bottles that improve product presentation and brand attractiveness. Retailers and producers are investing in packaging solutions that meet functionality, sustainability, and consumer convenience needs.

United States Olive Oil Pouches Market

Flexible pouches are increasingly being adopted for packaging olive oil in the U.S. market. Pouches provide benefits like lightweight construction, lower carbon footprint, and longer shelf life through reduced exposure to air and light. They are a favorite among environmentally friendly consumers and companies seeking innovative, affordable packaging solutions. The ease of resealable spout and portion control makes pouches a popular selection for home use as well as foodservice use. Since sustainability is one of the current trends, olive oil brands are looking into biodegradable and recyclable pouches to cater to consumer tastes. MAY 2024, Neolea, a pioneer in contemporary Mediterranean products, is set to change the face of olive oil packaging with the release of its extra virgin olive oil in environmentally friendly aluminum cans. The new packaging features the innovative 'Fresh Cap,' which protects the integrity, freshness, and taste of the olive oil.

United States Olive Oil Food & Beverage Market

The use of olive oil in the food and beverage industry goes beyond cooking purposes. In the United States, it is being used more and more in gourmet snacks, salad dressings, sauces, and specialty foods. The health-focused beverage sector is also exploring olive oil-infused drinks, leveraging its nutritional benefits. Consumer demand for functional foods has driven innovation in incorporating olive oil into packaged goods, including dairy alternatives and plant-based spreads. As clean-label and organic products gain traction, manufacturers are developing new formulations that highlight olive oil as a premium ingredient.

United States Olive Oil Pharmaceuticals Market

Olive oil's therapeutic qualities have made it a sought-after ingredient in the U.S. pharmaceutical market. It is applied as a carrier oil in supplements, topical creams, and medicinal preparations because of its anti-inflammatory and antioxidant characteristics. The demand for olive oil-based health products has risen with the increasing popularity of natural remedies and herbal medicine. Pharmaceutical-grade olive oil is also used in dermatological products, baby care, and gastrointestinal health solutions. As scientists continue to discover its therapeutic uses, the use of olive oil in pharmaceuticals is bound to increase even more.

United States Olive Oil Foodservice Market

The foodservice sector in the United States is a big consumer of olive oil, with restaurants, catering services, and hotels including it in their menus. Chefs appreciate its application throughout the cooking process, from grilling to finishing dishes with a drizzle of olive oil. The increased demand for healthy meal options has resulted in more use of olive oil in salad dressings, pasta, and high-end dining. With more demand for plant-based and organic products, foodservice operators are acquiring premium olive oil to increase flavor and nutritional value in their products.

East United States Olive Oil Market

The eastern United States, particularly states such as New York and Florida, enjoys a robust market for olive oil based on urban consumer demand and cultural influences. Diverse culinary traditions such as Mediterranean, Italian, and Middle Eastern cuisine support high rates of consumption. Specialty food stores, gourmet markets, and organic stores are responsible for distributing premium olive oils. The growing popularity of healthy food trends and fine dining experiences also supports market expansion in this region.

North United States Olive Oil Market

The northern U.S. olive oil market is influenced by a mix of urban and suburban consumption patterns. Illinois and Massachusetts states have high demand because of health-conscious consumers and a well-established retail environment. Availability of prominent supermarket retailers and specialty stores guarantees extensive availability of various types of olive oils. Moreover, the increasing trend of farm-to-table and the desire for organic food also contribute to the increase in high-quality olive oil sales here. Continuing efforts at educating consumers are also promoting interest in authentic and traceable sources of olive oil.

United States Olive Oil Market Segments

Oil Type

1. Refined
2. Virgin
3. Extra Virgin
4. Others

Packaging

1. Bottles
2. Pouches
3. Cans

Application

1. Food & Beverage
2. Personal Care and Cosmetics
3. Pharmaceuticals
4. Others

Distribution channel

1. Foodservice
2. Retail

• Hypermarkets & Supermarkets
• Convenience Stores
• Online
• Others

All the Key players have been covered from 4 Viewpoints:

• Overview
• Key Persons
• Recent Development
• Revenue

Company Analysis

1. Pompeian, Inc.
2. BERTOLLI
3. FILIPPO BERIO
4. Colavita USA, LLC
5. STAR Fine Foods
6. Goya Foods, Inc.
7. California Olive Ranch Inc.
8. OLIVARI
9. Olivina, LLC

Report Details: