United States Online Grocery Market Report by Product (Vegetables and Fruits, Dairy Products, Staples and Cooking Essentials, Snacks, Meat & Seafood, Others), Purchaser Type (Subscription Purchase, One Time Purchase), Delivery Type (Click & Collect, Home Delivery), Porter’s Five Forces Analysis, SWOT Analysis and Company Analysis

United States Online Grocery Market Size

United States Online Grocery Market will reach US$ 622.92 Billion by 2032 from US$ 159.54 Billion in 2023, with a CAGR of 16.34% during 2024-2032.

The grocery industry is often portrayed as a laggard in adopting ecommerce technology. This perception is fed in part by the lower pace of consumer adoption for groceries when compared to other items. Increased smartphone usage is a major contributing factor to the increased adoption of online grocery shopping. The ease of buying things online on a mobile device that is never very far from the user makes it convenient to order groceries in between other important things.

United States online grocery shopping has become common in urban and suburban areas, with many consumers opting for home delivery or curbside pickup options. The market for online grocery stores in the United States is primarily driven by rising disposable income and a growing preference for comfort. Ordering groceries is made simple and convenient by online grocery stores. It saves time, and different assets additionally give a broad scope of food as well as non-staple items. The rising millennial populace and developing internet business market have additionally added fuel to the development of the market. Besides, the improvement of plans of action by predominant players and a mix of voice innovation will additionally drive the development of the market. Smartphones are widely used for online shopping because they are simple to use and let users buy products through mobile apps. As a result, the market is expected to expand in tandem with the rising number of smartphone users over the forecast period.

United States Online Grocery Market Survey

In 2022, the Eating and Health Module captured for the first time nationally representative data concerning the prevalence and frequency of U.S. residents who report shopping for groceries online.

    The survey data revealed that nearly 9 out of 10 individuals aged 15 and older (87.2 percent) reported they usually grocery shopped for their household, either online or in-person.

    Of these, approximately 2 in 10 (19.3 percent) had bought groceries online at least once in the last 30 days.

    The frequency of online shopping varied. Among those who had bought groceries online in the past month, 30.2 percent did so once, 25.1 percent made two online grocery purchases, and 44.7 percent purchased groceries online three or more times.

•    April 2023: 24% of men and 22% of women shopped for groceries online weekly

•    July 2023: 44% of women shopped for groceries once a week, and 31% of men shopped two to three times a week

•    2023: 65% of millennials shopped for groceries online monthly

United States Online Grocery Company Analysis

Some of the prominent company in the United States Online Grocery market includes, Tesco Plc, Walmart Inc, Instacart, The Kroger Co, Costco Wholesale Corporation, Target Corporation, FreshDirect and Peapod Online Grocer, LLC.

United States Online Grocery Company News

• In April 2022, BigBasket announced to expand its quick commerce business across India and harness the benefits of the fast-growing market. As a part of this expansion, the company projects to build 700 offline stores to cover the entire range of grocery retail.
• In March 2022, Instacart launched "The Instacart Platform," a suite of enterprise-grade technologies designed to revolutionize the grocery industry. With this innovative offering, Instacart aims to empower retailers and enhance the consumer experience, catering to various shopping preferences.
• In May 2022, With the launch of extended drone delivery services, the retailing behemoth Walmart is now steadily elevating its aerial cooperation with DroneUp to new heights. They would be able to service potential clients in around 4 million homes spread across six US states thanks to this.
• In April 2021, FreshDirect, a pure-play online grocer, was acquired by Ahold Delhaize and private equity firm Centerbridge Partners.
• In March 2021, in collaboration with automated logistics expert Tortoise, Albertsons Cos. supermarket chain Safeway is testing a remote-controlled grocery delivery cart in Northern California.
• In November 2021, the e-commerce behemoth Amazon announced that the merger of its food businesses Fresh and Pantry into a single, consolidated store called Amazon Fresh was complete.

Product

1.    Vegetables and Fruits
2.    Dairy Products
3.    Staples and Cooking Essentials
4.    Snacks
5.    Meat & Seafood
6.    Others

Purchaser Type

1.    Subscription Purchase
2.    One Time Purchase

Delivery Type

1.    Click & Collect
2.    Home Delivery

All the companies have been studied from three points

1.    Overview
2.    Recent Development
3.    Revenue Analysis

Key Players

1.    Tesco Plc.
2.    Walmart Inc.
3.    Instacart
4.    The Kroger Co.
5.    Costco Wholesale Corporation
6.    Target Corporation
7.    FreshDirect
8.    Peapod Online Grocer, LLC

Report Details: