United States Toys Market Report by Toys Segmentation (Action Figures & Accessories, Arts & Crafts, Building Sets, Dolls, Explorative & Others Toys, Games/Puzzles, Infant/Toddler/Preschool Toys, Outdoor & Sports Toys, Plush, Vehicles, Youth Electronics), Sales Channel (E-commerce, Specialty, Discounters, Department Stores, Others), and Company Analysis 2024-2032

United States Toys Market Analysis

United States Toys Market size is anticipated to be about US$ 41.06 Billion by 2032. The CAGR for the market from 2024 to 2032 is 4.31%. Renub Research states that it equaled to US$ 28.09 Billion in 2023.

A toy is an object that kids mostly use for play. Playing with toys helps kids acquire lifelong abilities that they will need in the future. Playing with toys is a standard pastime for kids with educational value because it teaches them many essential life skills, such as how to solve problems. Toys range from the most basic to the most intricate, from a child's chosen stick they assume to be a hobby to elaborate and sophisticated mechanical systems. The development of coordination and other manual abilities stems from children's cumulative experiences handling toys like marbles, jackstones, and other objects that must be dealt with both hands and bodies. Spatial relationship puzzles test mental agility starting in early childhood.

United States Toys Market Growth Trends

• The growing trend of educational toys that encourage STEM (science, technology, engineering, and math) skills results from parents' desire to improve their kids' education from a young age. The United States toys market is expanding because of this.
• Given that play is essential to children's learning and development, 81% of parents are inclined to ensure their children have at least one educational toy, per the Toys Association.
• It also says that almost two out of every three parents (65%) will consider how the toy they select helps develop a skill set, especially when it comes to enhancing children's comprehension of STEAM concepts and even everyday tasks like cleaning, cooking, sewing, and baking. When purchasing a toy for their child, slightly more than half (51%) of parents also consider mental health.
• The US toys industry is also seeing a rise in demand for environmentally friendly toys. Customers favor businesses that offer these kinds of goods.
• In a survey of American parents conducted by the Toy Association, 45% of parents under 40 took the environment into account when choosing a toy.
• According to a Deloitte 2023 Sustainable Consumer research, durability (i.e., quality over quantity) is what consumers care about most regarding sustainability and product purchases (58%).
• A positive US toys market outlook is provided by the increasing integration of virtual reality (VR) and augmented reality (AR) into toys to provide immersive play experiences. Thanks to these technologies, kids can play in virtual worlds creatively, combining real-world and digital play.
• In November 2023 - Verizon launched an interactive augmented reality experience with Toys for Tots in honor of Disney's newest film, "Wish."
• For many people, collecting hobby toys has become a popular pastime. Building a collection of these objects, which range from rare rarities to action figures, has an innate appeal, driving the toys market in the US. Nostalgia is a significant factor in why people are driven to collect hobby toys. Playthings from childhood typically have sentimental importance, and gathering them as adults helps us connect to the past.
• In the holiday season, 89% of parents polled by the Toy Association buy adult toys, with 43% purchasing gifts for their partner or spouse. In addition, 53% of the men surveyed and 48% of millennial parents under 40 will buy toys for themselves.

United States Toys Industry News

The prominent companies in the United States toys market are Mattel Inc., Hasbro Inc., LEGO, Spin Master Corp., Vtech, Nintendo Company Ltd., Funko Inc., and JAKKS Pacific.

• In December 2023 - A New Wave of "X-Men 97" Figures Unveiled by Hasbro. Early in 2024, pre-orders for the newest Marvel Legends Series figures will be accepted.
• In November 2023 - Fat Brain Toys, one of the top direct-to-consumer toy companies in the country, released its list of the 2023 Hottest Toys. Foosbots are collectible and portable robots that spin to kick a ball when you squeeze their arms. Other toys include SpillAgain, VolleyShot, Trestle Tracks Pro, and new additions to their Pretendables line of pretend play. Air Toobz is a kid-safe turbine that shoots foam balls through modular tubes.
•  In September 2023 - Toys"R" Us®, the parent company of WHP Global, has ambitious new ambitions to grow the renowned toy brand. The company stated that it will open Toys"R" Us flagship locations nationwide in 2024 thanks to a partnership with Go! Retail Group. WHP also plans to introduce Toys"R" Us to the travel sector by creating a new shopping experience for cruise ships and airports. In November, Dallas Fort Worth International Airport will have the first Toys"R" Us airport store, thanks to a collaboration with Duty-Free Americas.
• In July 2022 - Mattel and SpaceX, owned by Elon Musk, collaborated to introduce a new line of space toys.

By Toys Segmentation – Market is broken up into 11 viewpoints:

1.    Action Figures & Accessories
2.    Arts & Crafts
3.    Building Sets
4.    Dolls
5.    Explorative & Others Toys
6.    Games/Puzzles
7.    Infant/Toddler/Preschool Toys
8.    Outdoor & Sports Toys
9.    Plush
10.    Vehicles
11.    Youth Electronics

By Sales Channel – Market is broken up into 5 viewpoints:

1.    E-commerce
2.    Specialty
3.    Discounters
4.    Department Stores
5.    Others

All companies have been covered from 3 viewpoints:

•    Overview
•    Recent Development
•    Revenue 

Company Analysis:

1.    Mattel Inc.
2.    Hasbro Inc.
3.    LEGO
4.    Spin Master Corp.
5.    Vtech
6.    Nintendo Company Ltd.
7.    Funko Inc.
8.    JAKKS Pacific

Report Details: